{"title":"Special Discounts","description":null,"products":[{"product_id":"business-sustainability-essentials-you-always-wanted-to-know","title":"Business Sustainability Essentials You Always Wanted to Know","description":"\u003cul\u003e\n\u003cli\u003eExplore comprehensive coverage of key sustainability frameworks\u003c\/li\u003e\n\u003cli\u003eLearn from real-world global case studies and cross-functional integration examples\u003c\/li\u003e\n\u003cli\u003eApply your knowledge with downloadable templates, ESG toolkits, and quizzes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGain the expertise needed to lead responsible and sustainable business transformation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBusiness Sustainability Essentials You Always Wanted to Know\u003c\/em\u003e provides a clear and practical guide to integrating environmental and social responsibility into modern business strategy. Designed for business leaders, sustainability professionals, and aspiring ESG experts, the book traces the evolution of sustainability—from its theoretical foundations to its real-world application across finance, marketing, operations, human resources, and governance.\u003c\/p\u003e\n\u003cp\u003eAuthored by Dr. Ritika Mahajan — faculty at MNIT Jaipur, UN Environment Programme contributor, and architect of sustainability management curricula across top Indian and global institutions — this book distills decades of academic research and real-world consulting into a reader-friendly, actionable resource. Readers also gain access to exclusive online resources, including ready-to-use templates and toolkits for CSR proposals, GRI-based reporting, stakeholder engagement, ESG training, and materiality matrices.\u003c\/p\u003e\n\u003cp\u003eThe book further includes chapter summaries, activities, and quizzes to reinforce key concepts and support applied learning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter reading this book, you will be able to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNavigate global ESG standards and reporting frameworks\u003c\/li\u003e\n\u003cli\u003eIntegrate sustainability across core business functions\u003c\/li\u003e\n\u003cli\u003eLead organizations with ethical, sustainability-focused leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePart of Vibrant Publishers’ Self-Learning Management Series, this book equips readers with the knowledge needed to build impactful sustainability strategies in today’s evolving business landscape.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883263361067,"sku":"9781636516813","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_2_20bfc124-7065-467c-bd27-92e72c00d679.png?v=1789212790"},{"product_id":"corporate-finance-essentials-you-always-wanted-to-know","title":"Corporate Finance Essentials You Always Wanted to Know","description":"\u003cp\u003eCorporate Finance Essentials You Always Wanted to Know\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSelf-Learning Management Series | Vibrant Publishers\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive coverage of corporate finance \u003c\/li\u003e\n\u003cli\u003eIdeal for aspiring finance managers, entrepreneurs, curious non-finance professionals, and management students\u003c\/li\u003e\n\u003cli\u003eReal-world examples, solved numerical problems, and case activities for practical application\u003c\/li\u003e\n\u003cli\u003eChapter summaries and quizzes for reinforced learning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you have ever wondered how companies decide where to invest their money, how they raise capital, or why financial mismanagement leads to business failure, Corporate Finance Essentials You Always Wanted to Know is your definitive guide. Authored by Makarand Bhopatkar, a finance educator with over 25 years of experience, this book is crafted for aspiring corporate finance managers, entrepreneurs, curious non-finance professionals, and management students seeking a practical structured introduction to corporate finance.\u003c\/p\u003e\n\u003cp\u003eThe book covers the full spectrum of corporate finance decisions; from understanding different business structures and corporate governance to analyzing financing decisions, investment appraisal techniques, working capital management, dividend policy, and financial forecasting. A dedicated appendix on financial mathematics and financial statement analysis provides additional support for readers who need foundational grounding.\u003c\/p\u003e\n\u003cp\u003eUnlike dense academic textbooks, this book presents concepts in simple language supported by illustrative examples and real-world company examples, making it accessible without sacrificing depth. Each chapter ends with a summary and quiz, while selected chapters include case activities to reinforce practical application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter reading this book, you will be able to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand corporate structures and the various sources of capital \u003c\/li\u003e\n\u003cli\u003eEvaluate financing options and decode optimal capital structure\u003c\/li\u003e\n\u003cli\u003eLearn capital budgeting and working capital management \u003c\/li\u003e\n\u003cli\u003eAnalyze dividend distribution and forecast financial statements \u003c\/li\u003e\n\u003cli\u003eNavigate international corporate finance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePart of Vibrant Publishers' Self-Learning Management Series, Corporate Finance Essentials You Always Wanted to Know serves as a valuable resource for developing financial acumen that complements your existing expertise and advances your professional career.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883263328299,"sku":"9781636516875","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_ca3636b1-5739-4b87-acaf-5655974be741.png?v=1789199834"},{"product_id":"better-a-guidebook-to-a-new-and-improved-you","title":"Better: A Guidebook to a New and Improved You","description":"\u003cp\u003eAt the foot of his dying wife’s hospital bed, Jamie Turner received what he calls the \"most difficult gift\" of his life: the realization that, despite his professional success as an author and CNN contributor, he had spent twenty-three years of marriage physically there but never truly present. This devastating moment of clarity became the catalyst for a radical personal transformation and the blueprint for this book.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e\u003cstrong\u003eBetter: A Guidebook to a New and Improved You\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e,\u003c\/strong\u003e Turner moves beyond generic self-help to provide a science-based manual for upgrading your personal and professional \"operating system.\" \u003c\/p\u003e\n\u003cp\u003eThe book is structured around a unique, actionable framework called \u003cstrong\u003eThe Four Ms\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMindset:\u003c\/strong\u003e Learn to reframe limiting beliefs and rewire your neural networks to see challenges as opportunities for growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMentoring:\u003c\/strong\u003e Master science-based communication techniques to build deeper, more reciprocal connections and turn conflict into collaboration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManagement:\u003c\/strong\u003e Discover practical strategies to manage your mental and physical well-being through a biological understanding of the \"human energy field.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing:\u003c\/strong\u003e Develop a personal brand that authentically reflects your \"better self\" to the world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTurner blends heart-wrenching experiences with rigorous scientific inquiry, exploring how our thoughts create neurotransmitters that shape our physical reality. From the electromagnetic fields generated by the heart to the \"unspoken rules\" of high-stakes leadership, \u003cem\u003e\u003cstrong\u003eBetter\u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003e \u003c\/em\u003eprovides a comprehensive guide for anyone who feels they are \"climbing the next mountain\" but missing the life right in front of them.\u003c\/p\u003e\n\u003cp\u003eEngaging, vulnerable, and deeply practical, this book teaches you how to stop wallowing in the past and start using your history to build a future of presence, influence, and purpose. It’s time to stop dreaming about \"what’s next\" and start becoming the version of yourself the world and your loved ones deserve.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304766865451,"sku":"9781636516745","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_2_847ba0e9-62e3-4e36-a54b-f2fa0a15df37.png?v=1789192084"},{"product_id":"continuous-improvement-essentials-you-always-wanted-to-know","title":"Continuous Improvement Essentials You Always Wanted to Know","description":"\u003cp\u003e\u003cstrong\u003eKey Features of the Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClear introduction to Lean and Continuous Improvement\u003c\/li\u003e\n\u003cli\u003eData-driven decision-making made practical\u003c\/li\u003e\n\u003cli\u003eLeadership principles to guide real-world change\u003c\/li\u003e\n\u003cli\u003eEssential CI tools and frameworks\u003c\/li\u003e\n\u003cli\u003eCulture, sustainability, and real-world stories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how high-performing organizations think and create real, lasting improvement.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eContinuous Improvement Essentials You Always Wanted to Know (Continuous Improvement Essentials) \u003c\/em\u003eis a practical, experience-based guide to building better processes, stronger teams, and a culture of ongoing improvement. Instead of drowning you in jargon, author, distinguished industrial engineer, and Continuous Improvement (CI) consultant, Amine Nefzi, shows how CI and Lean thinking really look in day-to-day operations on the manufacturing floor, in project meetings, service environments, and growing businesses.\u003c\/p\u003e\n\u003cp\u003eThe book begins by clarifying what CI is and how it connects to Lean, value, and excellence. You’ll explore foundational concepts such as waste, process flow, and value creation before diving into data-driven decision-making. Through clear explanations of data types, input vs output data, sampling, Measurement System Analysis, and Gage R\u0026amp;R, you’ll learn how to trust the numbers you use.\u003c\/p\u003e\n\u003cp\u003eA dedicated chapter on leadership outlines eight key characteristics of effective leaders, the importance of respect, and how to run great meetings that move improvement forward. From there, the book walks you through essential CI tools and frameworks: Voice of the Customer, value stream mapping, SIPOC, brainstorming, PDCA, DMAIC, \u003cem\u003eKaizen\u003c\/em\u003e, and Six Sigma concepts related to variation and capability.\u003c\/p\u003e\n\u003cp\u003eLater chapters focus on sustaining gains, developing Lean culture, understanding the Toyota Production System, and dealing with resistance to change. Real-world stories comprising of both successes and failures, bring concepts to life and help you see what works, what doesn’t, and why culture matters more than tools.\u003c\/p\u003e\n\u003cp\u003eWritten in an interactive and inspirational tone, \u003cem\u003eContinuous Improvement Essentials\u003c\/em\u003e is ideal for engineers, supervisors, managers, professionals, and leaders in manufacturing, services, technology, and operations. It is both a guide and a toolbox for anyone who wants to turn recurring problems into opportunities for long-term improvement.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883263229995,"sku":"9781636516714","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_6_58b94c25-53e7-4f40-bec7-3ba5e6b9664d.png?v=1789101054"},{"product_id":"the-profitable-good-a-bold-playbook-for-sustainable-business-growth","title":"The Profitable Good: A Bold Playbook for Sustainable Business Growth","description":"\u003cp\u003e\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304784527403,"sku":"9781636516660","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_4fd60c29-4a1a-4e7f-9b79-abaeccf6ed0b.png?v=1789212789"},{"product_id":"agile-essentials-you-always-wanted-to-know-2nd-edition","title":"Agile Essentials You Always Wanted To Know (2nd Edition)","description":"\u003cul\u003e\n\u003cli\u003eComplete coverage of Agile fundamentals \u003c\/li\u003e\n\u003cli\u003ePractical Scrum framework implementation \u003c\/li\u003e\n\u003cli\u003eDedicated chapter on Agile in hybrid and remote settings\u003c\/li\u003e\n\u003cli\u003eSolved examples and practice exercises for concept reinforcement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaster Agile Project Management—From Fundamentals to Remote Team Leadership!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you're looking to optimize workflows, adapt to changing requirements, and deliver projects faster, \u003cstrong\u003eAgile Essentials You Always Wanted to Know (2nd Edition)\u003c\/strong\u003e is your complete guide to understanding and implementing Agile. \u003c\/p\u003e\n\u003cp\u003eCo-authored by \u003cstrong\u003eKalpesh Ashar\u003c\/strong\u003e (MBA, CSM, PMI-ACP, with more than 21 years of global experience) and \u003cstrong\u003eSandeep Rana\u003c\/strong\u003e (a product and program management professional who has worked with Apollo Global Management, PayU, Safran, and HSBC), the book balances clear theory with real-world insights.\u003c\/p\u003e\n\u003cp\u003eThe book progresses systematically from the Agile Manifesto to planning, execution, tracking, reporting, and leading teams. What sets this edition apart is the \u003cstrong\u003eNEW Chapter 7: Agile in Remote Teams\u003c\/strong\u003e, which addresses the realities of hybrid work, distributed collaboration, accountability in virtual environments, and the need to maintain team trust and psychological safety.\u003c\/p\u003e\n\u003cp\u003eAdditionally, two complete case studies—including building a research access platform with \u003cstrong\u003eScrumban\u003c\/strong\u003e—provide practical application of key concepts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter reading this book, you'll be able to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply Agile values and principles to diverse projects\u003c\/li\u003e\n\u003cli\u003eImplement Scrum roles, events, and artifacts\u003c\/li\u003e\n\u003cli\u003eTrack progress and communicate using Agile reporting tools\u003c\/li\u003e\n\u003cli\u003eLead high-performing Agile teams in co-located and remote settings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePart of Vibrant Publishers' \u003cstrong\u003eSelf-Learning Management Series\u003c\/strong\u003e, this book serves as an essential resource for beginners, project managers, and executives driving Agile transformation in modern, distributed work environments.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883263066155,"sku":"9781636516417","price":673.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_7_25c600be-b9fa-4555-a629-7abb1df783a0.png?v=1789101054"},{"product_id":"modern-advertising-essentials-you-always-wanted-to-know","title":"Modern Advertising Essentials You Always Wanted to Know","description":"\u003cul\u003e\n\u003cli\u003eUnderstand why people buy and how to drive decisions.\u003c\/li\u003e\n\u003cli\u003eDiscover strategic advertising models used by top agencies.\u003c\/li\u003e\n\u003cli\u003eExplore how Artificial Intelligence (AI) is shaking up the industry.\u003c\/li\u003e\n\u003cli\u003eDiscover effective social media and influencer marketing tactics.\u003c\/li\u003e\n\u003cli\u003eOptimize your campaign’s performance using advertising math.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFrom foundational concepts to future-facing tactics, this book is more than a guide—it’s a toolkit for creating advertising that captivates, converts, and delivers real results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eModern Advertising Essentials You Always Wanted to Know (Modern Advertising Essentials)\u003c\/strong\u003e\u003c\/em\u003e begins with the evolution of advertising and explores how the shift from traditional media to AI-powered campaigns is redefining the way brands connect with audiences. Further, it explains the psychology of consumer decisions, including the subconscious cues, cognitive biases, and emotional triggers that drive why people buy.\u003cbr\u003e\u003cbr\u003eThis book breaks down advertising’s biggest wins and failures, using practical examples and case studies. It is an easy-to-use resource on the art and science of modern advertising for entrepreneurs, leaders, and professionals. It helps you learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars.\u003cbr\u003e\u003cbr\u003eWhether developing your first campaign or optimizing high-profile marketing campaigns, \u003cem\u003eModern\u003c\/em\u003e\u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003eAdvertising Essentials\u003c\/em\u003e provides actionable solutions to help you build brand influence, engage with your audience, and drive quantifiable results. The book also comes with ready-to-use downloadable templates and online resources for professionals in the field. \u003cem\u003eModern\u003c\/em\u003e \u003cem\u003eAdvertising Essentials \u003c\/em\u003eis part of the Self-Learning Management Series, designed to help you learn essential management lessons.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883262574635,"sku":"9781636514857","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_1_047e49df-0163-4190-a1b5-b0b44edbb367.png?v=1789117930"},{"product_id":"relationship-marketing-christian-gronroos","title":"Relationship Marketing","description":"\u003cp\u003eExplore the transformative potential of Relationship Marketing with this comprehensive book by Christian Grönroos, a thought leader in the field of marketing. This essential guide delves into the principles of building and maintaining meaningful relationships with customers, emphasizing the shift from transactional marketing to value-driven, long-term partnerships.Grönroos introduces groundbreaking concepts, such as the role of trust and commitment, the importance of internal marketing, and the integration of customer relationship management systems. Backed by real-world examples and research-based insights, this book offers actionable strategies for businesses to achieve customer loyalty and competitive advantage.Whether you’re a student, marketing professional, or business leader, this book equips you with the tools to foster sustainable relationships that benefit both companies and their customers. Embrace the future of marketing with practical insights into relationship-building that drive growth and create lasting value. Start your journey towards marketing excellence today!\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304977203243,"sku":"9781636513898","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_u4ih2ou4ih2ou4ih-clean.png?v=1790144557"},{"product_id":"market-research-essentials-you-always-wanted-to-know","title":"Market Research Essentials You Always Wanted to Know","description":"\u003cp\u003eNavigate market complexities with a solid understanding of market research fundamentals\u003c\/p\u003e\n\u003cp\u003eLearn the practice of market research and improve your ability to navigate market complexities.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarket Research Essentials You Always Wanted to Know\u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003e \u003c\/em\u003ewalks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. \u003c\/p\u003e\n\u003cp\u003eThe book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.\u003c\/p\u003e\n\u003cp\u003eWith its theoretical concepts, practical examples, and quizzes, \u003cem\u003e\u003cstrong\u003eMarket Research Essentials\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003eoffers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. \u003c\/p\u003e\n\u003cp\u003eYou will gain an understanding of the following from this book:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe importance and value of the practice of market research\u003c\/li\u003e\n\u003cli\u003eHow to define and apply different market research methods and data types\u003c\/li\u003e\n\u003cli\u003eHow to ask the right questions to land on the best market research approach\u003c\/li\u003e\n\u003cli\u003eThe key components in the market research process\u003c\/li\u003e\n\u003cli\u003eA view of what the future holds for market research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883262246955,"sku":"9781636513744","price":673.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_2_0f2329f5-0372-4cb7-b02b-1e105a6b449f.png?v=1789117930"},{"product_id":"business-ethics-essentials-you-always-wanted-to-know","title":"Business Ethics Essentials You Always Wanted To Know","description":"\u003cul\u003e\n\u003cli\u003eUnderstand complex ethical frameworks and apply them practically\u003c\/li\u003e\n\u003cli\u003eNavigate leadership challenges to drive sustainable organizations\u003c\/li\u003e\n\u003cli\u003eLearn seven ethical tests to guide your decision-making across scenarios\u003c\/li\u003e\n\u003cli\u003eGain knowledge of global sustainability standards and regulations\u003c\/li\u003e\n\u003cli\u003eSolve ethical dilemmas effectively and build socially responsible companies\u003c\/li\u003e\n\u003cli\u003ePrepare for future business ethics challenges with insights into emerging trends\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn today’s dynamic business landscape, ethical behavior isn’t just a virtue—it's a necessity. \u003cem\u003e\u003cstrong\u003eBusiness Ethics Essentials You Always Wanted To Know \u003c\/strong\u003e\u003c\/em\u003eprovides an insightful understanding of the principles, challenges, and applications of ethics in business. Written in an engaging and accessible tone, it simplifies complex ethical concepts with real-world examples.\u003cbr\u003e\u003cbr\u003eThis book offers well-rounded strategies and governance-related best practices for entrepreneurs, leaders, and professionals to align everyday decisions with long-term success and stakeholder well-being. It also enables individuals and businesses to reflect on the latest developments and research in business ethics.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBusiness Ethics Essentials\u003c\/strong\u003e\u003c\/em\u003e is your roadmap to making integrity a core business asset. It will help you succeed in today’s ever-evolving environment while staying true to your values. It equips you with global perspectives on the role of ethics in finance, marketing, and human resource management in a volatile business world.\u003c\/p\u003e\n\u003cp\u003eThe quiz questions at the end of every chapter help readers test their knowledge. The book also includes practical tools, ready-to-use downloadable templates, and online resources for professionals in the field. It is part of the Self-Learning Management Series designed to help you learn essential management lessons.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883261952043,"sku":"9781636513324","price":673.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_3_1fd17ba2-1f29-4d5a-b01b-b7b523ac99a4.png?v=1789212789"},{"product_id":"customer-relationship-management","title":"Customer Relationship Management","description":"\u003cp\u003eDelve into the transformative world of \u003cem\u003e\u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e (CRM)\u003c\/em\u003e with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997191723,"sku":"9781636513232","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_9zlotz9zlotz9zlo-clean.png?v=1789997260"},{"product_id":"marketing-strategy-customer","title":"Marketing Strategy: Customer","description":"\u003cp\u003eUnlock the power of customer-centric strategies with \"\u003cstrong\u003eMarketing Strategy: Customer\u003c\/strong\u003e\" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, \"Marketing Strategy: Customer\" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today’s dynamic market.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997257259,"sku":"9781636513195","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_vzc4n3vzc4n3vzc4-clean.png?v=1790144556"},{"product_id":"marketing-strategy-firm","title":"Marketing Strategy: Firm","description":"\u003cp\u003e\"\u003cstrong\u003eMarketing Strategy: Firm\u003c\/strong\u003e\" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable growth, and aligning firm resources with dynamic market needs. Covering essential topics such as brand positioning, resource allocation, and consumer segmentation, this volume emphasizes the integration of analytics and decision-making to optimize marketing outcomes. With a focus on the firm’s strategic capabilities, readers gain insights into maximizing ROI, innovating in product offerings, and adapting to evolving consumer behaviors. \"Marketing Strategy: Firm\" is not just about following trends; it's about creating a long-term vision that drives organizational resilience and success in competitive markets. Equip yourself with strategies that are research-driven, adaptable, and deeply impactful.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997486635,"sku":"9781636513171","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_ahfw6wahfw6wahfw-clean.png?v=1790144557"},{"product_id":"marketing-research-new-methodology","title":"Marketing Research: New Methodology","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing Research: New Methodology\u003c\/strong\u003e by V. Kumar\u003c\/em\u003e offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research. V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997584939,"sku":"9781636513157","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_x4j1tsx4j1tsx4j1-clean.png?v=1790144557"},{"product_id":"marketing-research-applications","title":"Marketing Research: Applications","description":"\u003cp\u003e\"\u003cstrong\u003eMarketing Research: Applications\u003c\/strong\u003e\" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data analysis, and digital tools that enhance the efficiency and accuracy of marketing insights.Each chapter breaks down complex concepts into digestible content and includes case studies, step-by-step processes, and example-driven exercises, allowing readers to understand how to translate data into actionable strategies. Covering a range of marketing research applications, from customer segmentation to brand positioning and market forecasting, this essential guide empowers readers to navigate today’s competitive landscape with confidence. Whether preparing for a career in marketing or enhancing an existing skill set, \"Marketing Research: Applications\" equips readers with the knowledge and tools to transform raw data into valuable marketing intelligence.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997650475,"sku":"9781636513133","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_tc2njgtc2njgtc2n-clean.png?v=1790144557"},{"product_id":"forecasting-in-marketing","title":"Forecasting in Marketing","description":"\u003cp\u003e\u003cstrong\u003eMaster the Art of Predictive Marketing with Forecasting in Marketing by V. Kumar\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eIn today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency.\u003cstrong\u003e 'Forecasting in Marketing' by V. Kumar \u003c\/strong\u003eequips marketing professionals, analysts, and students with the essential tools and methodologies for predicting market trends, customer behavior, and sales outcomes.\u003cbr\u003e\u003cbr\u003eDrawing on decades of research, V. Kumar provides a comprehensive guide to leveraging advanced forecasting techniques, such as regression models, time-series analysis, and machine learning, to transform raw data into actionable insights. This book not only explores traditional approaches but also introduces innovative methods for handling big data and real-time analytics in a rapidly evolving digital age.\u003cbr\u003e\u003cbr\u003eWhether you are a marketing strategist, business analyst, or student of marketing,\u003cstrong\u003e 'Forecasting in Marketing'\u003c\/strong\u003e offers valuable knowledge to anticipate future demand, optimize resource allocation, and shape long-term growth strategies. Boost your forecasting accuracy and gain a competitive edge in today's fast-paced marketing environment.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997748779,"sku":"9781636513119","price":677.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_n8ym7un8ym7un8ym-clean.png?v=1790144556"},{"product_id":"international-marketing-v-kumar","title":"International Marketing","description":"\u003cp\u003e\u003cstrong\u003eInternational Marketing by V. Kumar\u003c\/strong\u003e is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments.\u003cbr\u003e\u003cbr\u003eThis book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar’s research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns.\u003cbr\u003e\u003cbr\u003eDesigned for marketing professionals, academics, and business leaders, \u003cstrong\u003eInternational Marketing\u003c\/strong\u003e offers practical strategies and case studies that demonstrate real-world applications. Whether you’re expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997847083,"sku":"9781636513096","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_p1j3g6p1j3g6p1j3-clean.png?v=1790144557"},{"product_id":"retailing-store-and-customer-level","title":"Retailing: Store and Customer Level","description":"\u003cp\u003eIn \u003cstrong\u003e\u003cem\u003eRetailing: Store and Customer Level\u003c\/em\u003e\u003c\/strong\u003e, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of research and practical case studies to offer a comprehensive understanding of key topics such as consumer behavior, merchandising, store layout, and customer engagement.\u003cbr\u003e\u003cbr\u003eDesigned for retail professionals, marketers, and students, this book provides actionable insights on how to drive foot traffic, enhance customer satisfaction, and increase sales. Whether you’re managing a local store or overseeing a chain of retail outlets, \u003cem\u003eRetailing: Store and Customer Level\u003c\/em\u003e equips you with the knowledge to make data-driven decisions that improve store operations and boost profitability.\u003cbr\u003e\u003cbr\u003eDiscover how to create a seamless shopping experience that resonates with today’s consumers and lays the foundation for sustained growth.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304997912619,"sku":"9781636513072","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/2_04d4c25d-a5d3-46a1-aca7-d9a38a02e20d.jpg?v=1773650235"},{"product_id":"retailing-market-and-firm-level","title":"Retailing: Market and Firm Level","description":"\u003cp\u003e\u003cstrong\u003eRetailing: Market and Firm Level \u003c\/strong\u003eby \u003cstrong\u003eV. Kumar \u003c\/strong\u003edelves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.\u003cbr\u003e\u003cbr\u003eV. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today’s fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.\u003cbr\u003e\u003cbr\u003eWhether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. \u003cstrong\u003eRetailing: Market and Firm Level\u003c\/strong\u003e is a must-read for anyone looking to stay ahead in the competitive retail environment.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304998010923,"sku":"9781636513058","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_4lyzes4lyzes4lyz-clean.png?v=1789970313"},{"product_id":"research-methods","title":"Research Methods","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Research Methods By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eResearch Methods\u003c\/em\u003e is a pivotal addition to the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, showcasing the extensive research methodologies employed by Dr. Jagdish N. Sheth, a distinguished leader in the field of marketing. This book serves as a comprehensive guide to understanding the diverse research techniques that are crucial for uncovering consumer insights and informing effective marketing strategies.\u003c\/p\u003e\n\u003cp\u003eDr. Sheth’s expertise spans qualitative and quantitative methods, providing readers with a robust framework for conducting marketing research. Through real-world examples and case studies, he illustrates how various methodologies can be applied to explore consumer behavior, market trends, and brand perceptions.\u003c\/p\u003e\n\u003cp\u003eIdeal for students, academics, and marketing professionals, this book equips readers with the tools needed to design and execute effective research projects. Dr. Sheth emphasizes the importance of selecting the right methodology to yield actionable insights that drive business success.\u003c\/p\u003e\n\u003cp\u003eWhether you are pursuing a career in marketing, conducting academic research, or seeking to enhance your organizational strategies, \u003cem\u003eResearch Methods\u003c\/em\u003e offers essential knowledge for navigating the complexities of consumer research. With Dr. Sheth’s guidance, you will gain a deeper understanding of how to leverage research to shape marketing decisions and create value for consumers.\u003c\/p\u003e\n\u003cp\u003eUnlock the secrets of successful marketing research with this indispensable resource.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43304998338603,"sku":"9781636512716","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_wvkhj4wvkhj4wvkh-clean.png?v=1790144557"},{"product_id":"organizational-buyer-behavior","title":"Organizational Buyer Behavior","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Organizational Buyer Behavior By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eOrganizational Buyer Behavior\u003c\/em\u003e is a pivotal book in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, showcasing the seminal contributions of Dr. Jagdish N. Sheth in understanding how organizations make purchasing decisions. This book offers a comprehensive exploration of the factors that influence organizational buying, from internal decision-making processes to external market forces.\u003c\/p\u003e\n\u003cp\u003eDr. Sheth’s research provides valuable insights into the complexity of organizational buying behavior, revealing how factors like company structure, interdepartmental dynamics, supplier relationships, and economic conditions shape purchasing choices. His work has had a profound impact on the field, establishing new frameworks for understanding how businesses select vendors, negotiate contracts, and manage long-term relationships.\u003c\/p\u003e\n\u003cp\u003eThis book is essential for marketing scholars, business students, and professionals seeking to enhance their knowledge of B2B marketing strategies. It offers evidence-based analysis and practical applications, making it a vital resource for those involved in procurement, sales, and marketing roles.\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, \u003cem\u003eOrganizational Buyer Behavior\u003c\/em\u003e underscores Dr. Sheth’s lasting influence on the study of business-to-business markets, providing timeless insights that continue to inform modern marketing strategies. Whether you're an academic or a practitioner, this book will deepen your understanding of the complexities of organizational purchasing.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305001713707,"sku":"9781636512679","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_e9biqpe9biqpe9bi-clean.png?v=1790144557"},{"product_id":"managerial-marketing-current-thought","title":"Managerial Marketing: Current Thought","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Managerial Marketing – Current Thought By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eManagerial Marketing: Current Thought\u003c\/em\u003e is part of the esteemed \u003cem\u003eLegend in Marketing\u003c\/em\u003e series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management.\u003c\/p\u003e\n\u003cp\u003eThrough rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions.\u003c\/p\u003e\n\u003cp\u003eWhether you are a student, researcher, or marketing professional, \u003cem\u003eManagerial Marketing: Current Thought\u003c\/em\u003e provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth’s work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today’s dynamic marketplace.\u003c\/p\u003e\n\u003cp\u003eThis book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305001779243,"sku":"9781636512655","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_iutdxeiutdxeiutd-clean.png?v=1790144557"},{"product_id":"managerial-marketing-the-early-years","title":"Managerial Marketing: The Early Years","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Managerial Marketing – The Early Years By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eManagerial Marketing: The Early Years\u003c\/em\u003e is a key title in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, showcasing Dr. Jagdish N. Sheth’s pioneering contributions to the field of managerial marketing. This collection traces his early work, which laid the groundwork for contemporary marketing management strategies and decision-making.\u003c\/p\u003e\n\u003cp\u003eIn this book, Dr. Sheth introduces foundational concepts in managerial marketing, exploring how businesses can develop effective marketing strategies, manage product portfolios, and optimize customer relationships. His early research offers deep insights into the decision-making processes of managers, emphasizing the need for data-driven approaches to solve real-world marketing challenges.\u003c\/p\u003e\n\u003cp\u003eDr. Sheth’s work from this period has had a profound impact on both academic research and corporate practice. His theories on market segmentation, competitive strategy, and product positioning remain highly influential, offering a framework that continues to shape how companies approach their marketing initiatives today.\u003c\/p\u003e\n\u003cp\u003eIdeal for students, researchers, and professionals, \u003cem\u003eManagerial Marketing: The Early Years\u003c\/em\u003e provides a comprehensive look into the evolution of marketing management thought. This book offers a unique perspective on how marketing strategy has developed, thanks to Dr. Sheth’s innovative ideas.\u003c\/p\u003e\n\u003cp\u003eBy examining Dr. Sheth’s early contributions, readers gain a deeper understanding of the tools and frameworks that drive effective marketing management. Whether you are new to the field or an experienced marketer, this collection is an essential resource for anyone looking to enhance their knowledge of managerial marketing.\u003c\/p\u003e\n\u003cp\u003eUnlock the roots of modern marketing management with this insightful collection of early research from one of the most respected scholars in the field.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305001877547,"sku":"9781636512631","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_guxd2jguxd2jguxd-clean.png?v=1790144557"},{"product_id":"international-marketing-jagdish-sheth","title":"International Marketing","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: International Marketing By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eExplore the global landscape of marketing with \u003cem\u003eInternational Marketing\u003c\/em\u003e, a book in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series by Dr. Jagdish N. Sheth. This book brings together Dr. Sheth’s profound insights and research on the complexities of marketing across international borders, offering a comprehensive understanding of how companies succeed in diverse, global markets.\u003c\/p\u003e\n\u003cp\u003eWith decades of experience in studying global consumer behavior, Dr. Sheth examines the challenges and opportunities that arise when businesses operate on a global scale. The book delves into essential topics such as cross-cultural consumer behavior, the impact of regional and national policies, global branding strategies, and the ways technological advancements are reshaping international marketing.\u003c\/p\u003e\n\u003cp\u003eDr. Sheth’s work emphasizes the importance of understanding cultural nuances and economic differences when expanding into new markets. He also explores how multinational corporations can adapt their marketing strategies to thrive in different environments. His empirical research and real-world case studies provide a valuable framework for companies looking to succeed in the international arena.\u003c\/p\u003e\n\u003cp\u003eWhether you are a student, researcher, or marketing professional, \u003cem\u003eInternational Marketing\u003c\/em\u003e offers a rich source of knowledge to help navigate the complexities of global markets. Dr. Sheth’s thought leadership and evidence-based approach make this book a must-read for anyone aiming to stay competitive in today’s interconnected world.\u003c\/p\u003e\n\u003cp\u003eUnlock the keys to global marketing success with \u003cem\u003eInternational Marketing\u003c\/em\u003e and benefit from Dr. Sheth’s vast expertise in this rapidly evolving field.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305005187115,"sku":"9781636512617","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_ezpfghezpfghezpf-clean.png?v=1790144557"},{"product_id":"visioning-the-future","title":"Visioning the Future","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Visioning the Future By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eVisioning the Future\u003c\/em\u003e is a forward-thinking book in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series that encapsulates Dr. Jagdish N. Sheth’s profound insights into the future of marketing and business. Known for his ability to anticipate trends and identify emerging challenges, Dr. Sheth presents a compelling collection of ideas that shape how organizations can navigate the ever-evolving landscape of consumer behavior and global markets.\u003c\/p\u003e\n\u003cp\u003eThis book emphasizes the strategic foresight needed to succeed in a rapidly changing world. Dr. Sheth explores topics such as technological advancements, globalization, sustainability, and shifting consumer expectations. He offers a roadmap for businesses to adapt to new realities, leverage innovation, and meet the demands of a future defined by constant change.\u003c\/p\u003e\n\u003cp\u003eDrawing from decades of research and real-world experience, \u003cem\u003eVisioning the Future\u003c\/em\u003e provides actionable insights for marketers, business leaders, and policymakers. Dr. Sheth’s unique perspective blends academic rigor with practical wisdom, offering a strategic vision that helps organizations remain competitive in a fast-paced environment.\u003c\/p\u003e\n\u003cp\u003eWhether you are an executive looking to future-proof your organization or a student seeking to understand the next wave of marketing evolution, this book provides a powerful toolkit for anticipating and responding to the challenges ahead. Dr. Sheth’s forward-looking ideas continue to inspire and guide leaders worldwide, making this book a critical resource for anyone interested in shaping the future of marketing and business.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305005285419,"sku":"9781636512594","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_tr4c78tr4c78tr4c-clean.png?v=1789121926"},{"product_id":"consumer-behavior-empirical-research","title":"Consumer Behavior: Empirical Research","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Consumer Behavior – Empirical Research By Jagdish N. Sheth\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003eConsumer Behavior: Empirical Research\u003c\/em\u003e is a crucial book in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, featuring the influential empirical studies of Dr. Jagdish N. Sheth. This collection highlights the data-driven research that has redefined how marketers understand and respond to consumer behavior.\u003c\/p\u003e\n\u003cp\u003eDr. Sheth’s empirical studies delve deep into the factors that influence consumer decisions, covering key areas such as consumer motivation, perception, and decision-making processes. His work emphasizes the role of cultural, social, and psychological factors in shaping consumer actions. By leveraging empirical data, Dr. Sheth has uncovered patterns and insights that have revolutionized marketing strategies, helping businesses create more effective consumer-focused approaches.\u003c\/p\u003e\n\u003cp\u003eThis book offers invaluable insights for students, researchers, and marketing professionals alike. It showcases the power of evidence-based research in shaping marketing theories and driving innovation in business practices. Dr. Sheth’s data-backed findings have influenced both academic thinking and practical applications, making this book a must-read for those seeking a deeper understanding of consumer behavior.\u003c\/p\u003e\n\u003cp\u003eWhether you are studying marketing, conducting research, or looking for strategies to improve customer engagement, \u003cem\u003eConsumer Behavior: Empirical Research\u003c\/em\u003e provides a wealth of knowledge and tools. The book stands as a testament to Dr. Sheth’s lasting impact on the field of marketing and his role in transforming the study of consumer behavior into a rigorous, data-driven discipline.\u003c\/p\u003e\n\u003cp\u003eEnhance your marketing knowledge and stay ahead of consumer trends with the cutting-edge insights in this essential collection.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305008824363,"sku":"9781636512570","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_c3ro2gc3ro2gc3ro-clean.png?v=1790144557"},{"product_id":"consumer-behavior-conceptual-foundations","title":"Consumer Behavior: Conceptual Foundations","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Consumer Behavior – Conceptual Foundations By Jagdish N. Sheth\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eExplore the groundbreaking work of one of the world’s leading marketing scholars in \u003cem\u003eConsumer Behavior: Conceptual Foundations\u003c\/em\u003e. Dr. Jagdish N. Sheth has spent decades shaping the field of consumer behavior, and this comprehensive book brings together his most influential insights and research.\u003c\/p\u003e\n\u003cp\u003eThis book delves into the psychology and decision-making processes behind consumer actions, explaining why consumers behave the way they do. Dr. Sheth’s pioneering theories cover key areas such as information processing, motivation, and the influences of culture, social norms, and personal experiences on consumer choices. His work has reshaped marketing strategies and inspired new ways of thinking about how brands interact with consumers.\u003c\/p\u003e\n\u003cp\u003eWhether you are a student, researcher, or marketing professional, \u003cem\u003eConsumer Behavior: Conceptual Foundations\u003c\/em\u003e is a vital resource for anyone looking to understand the building blocks of consumer behavior. Dr. Sheth’s ability to connect academic rigor with real-world applications makes this book an invaluable tool for gaining a deeper understanding of consumer psychology and its implications for business strategy.\u003c\/p\u003e\n\u003cp\u003ePart of the acclaimed \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, this book showcases Dr. Sheth’s lasting impact on the field and highlights his role in transforming how marketers and businesses approach consumer behavior. With timeless insights that remain relevant today, this book offers readers an opportunity to learn from one of the foremost thought leaders in marketing.\u003c\/p\u003e\n\u003cp\u003eUnlock the foundations of consumer behavior and take your understanding of marketing to the next level with this essential text.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305008922667,"sku":"9781636512556","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_yej8jzyej8jzyej8-clean.png?v=1790144557"},{"product_id":"the-social-and-ethical-side-of-marketing","title":"The Social And Ethical Side Of Marketing","description":"\u003cp\u003e\u003cstrong\u003eLegends in Marketing \u003c\/strong\u003eLegends in Consumer Behavior \u003cstrong\u003eLegend in Marketing: The Social and Ethical Side of Marketing By Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social and Ethical Side of Marketing. This essential read delves into the critical aspects of marketing that extend beyond traditional practices, focusing on the profound social and ethical responsibilities of marketers today.\u003cbr\u003e\u003cbr\u003eKotler, a leading voice in the marketing industry, challenges you to rethink your approach to marketing by highlighting its potential for positive social impact and ethical conduct. Through compelling case studies and actionable advice, this book offers a roadmap for integrating social responsibility and ethical principles into your marketing strategies.\u003cbr\u003e\u003cbr\u003eIdeal for marketing professionals, business leaders, and students, this title equips you with the knowledge to harness the power of marketing for good, ensuring that your practices not only drive business success but also contribute to a better world. Join Philip Kotler in redefining the future of marketing with integrity and purpose.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305016098859,"sku":"9781636512532","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_ozkxjpozkxjpozkx-clean.png?v=1789121926"},{"product_id":"broadening-the-concept-and-applications-of-marketing","title":"Broadening The Concept And Applications Of Marketing","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Broadening The Concept and Applications of Marketing by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eDiscover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer expectations.\u003cbr\u003e\u003cbr\u003eIn this title, Kotler shares his visionary insights into how marketing has grown and adapted to the complexities of the contemporary business environment. Through compelling examples and strategic frameworks, this book provides invaluable knowledge for marketing professionals, business executives, and students.\u003cbr\u003e\u003cbr\u003eWhether you’re looking to enhance your marketing strategies or gain a deeper understanding of marketing's broader applications, this book offers the expertise and forward-thinking perspectives needed to thrive in today's competitive market.\u003cbr\u003e\u003cbr\u003eGet your copy today and broaden your marketing horizons with one of the field’s most influential thinkers.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305016361003,"sku":"9781636512518","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_a84p28a84p28a84p-clean.png?v=1790144557"},{"product_id":"marketing-in-the-new-economy","title":"Marketing In The New Economy","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Marketing in the New Economy by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eUnlock the secrets to successful marketing in the digital age with Legend in Marketing: Marketing in the New Economy by Philip Kotler. This groundbreaking book offers a comprehensive guide to navigating the rapidly evolving marketing landscape. Philip Kotler, a legendary figure in marketing, presents an in-depth analysis of the major shifts impacting today’s market.\u003cbr\u003e\u003cbr\u003eInside, you’ll find:\u003cbr\u003e\u003cbr\u003e--\u003cstrong\u003e Cutting-Edge Strategies: \u003c\/strong\u003eExplore innovative approaches to digital marketing and consumer engagement.\u003cbr\u003e-- \u003cstrong\u003eReal-World Examples:\u003c\/strong\u003e Learn from detailed case studies of companies that have thrived in the new economy.\u003cbr\u003e-- \u003cstrong\u003eExpert Advice:\u003c\/strong\u003e Implement actionable insights to transform your marketing efforts and drive growth.\u003cbr\u003e\u003cbr\u003ePerfect for marketing professionals, business executives, and entrepreneurs, this book is your roadmap to mastering the art of marketing in a world where change is the only constant. Discover how to stay ahead of trends and harness new opportunities with Kotler’s expert guidance.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305019899947,"sku":"9781636512495","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_oeyb4joeyb4joeyb-clean.png?v=1790144557"},{"product_id":"globalization-and-international-marketing-competition","title":"Globalization And International Marketing Competition","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Globalization and International Marketing Competition By Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eDiscover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global stage.\u003cbr\u003e\u003cbr\u003eIn this compelling book, Kotler—widely regarded as the father of modern marketing—shares his extensive knowledge and practical approaches to navigating international markets. From understanding cultural differences to implementing effective marketing strategies across borders, Kotler provides a blueprint for achieving global success.\u003cbr\u003eKey features include:\u003cbr\u003e\u003cbr\u003e-- Expert strategies for global market entry and expansion\u003cbr\u003e-- Insights into adapting marketing approaches to local markets\u003cbr\u003e-- Real-world case studies highlighting successful global brands\u003cbr\u003e-- Innovative tactics for staying ahead in a competitive international landscape\u003cbr\u003e\u003cbr\u003ePerfect for marketing professionals, business leaders, and students, this book is an indispensable resource for anyone looking to enhance their global marketing prowess and achieve remarkable success in the international arena.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305020162091,"sku":"9781636512471","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_poucevpoucevpouc-clean.png?v=1790144557"},{"product_id":"strategic-marketing","title":"Strategic Marketing","description":"\u003cp\u003e\u003cstrong\u003eStrategic Marketing by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eUnlock the secrets to effective marketing with Philip Kotler’s Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler’s expertise illuminates the path to creating and executing strategies that stand out in today’s competitive marketplace.\u003cbr\u003e\u003cbr\u003eIn Strategic Marketing, you’ll explore:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e-- Innovative Frameworks:\u003c\/strong\u003e Discover essential tools and models for developing robust marketing strategies.\u003cbr\u003e\u003cstrong\u003e-- Practical Case Studies:\u003c\/strong\u003e Gain insights from real-world examples that demonstrate the application of key marketing concepts.\u003cbr\u003e\u003cstrong\u003e-- Strategic Insights:\u003c\/strong\u003e Learn how to effectively analyze market dynamics and position your brand for success.\u003cbr\u003e\u003cstrong\u003e-- Comprehensive Guidance:\u003c\/strong\u003e From market research to strategy implementation, Kotler provides actionable advice for marketers at every level.\u003cbr\u003e\u003cbr\u003ePerfect for marketing professionals, business leaders, and students alike, this book is your guide to mastering the art of strategic marketing and driving your business to new heights. Dive into Kotler’s timeless wisdom and transform your marketing approach today.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305023504427,"sku":"9781636512457","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_mqacexmqacexmqac-clean.png?v=1789121926"},{"product_id":"marketing-theory-and-orientations","title":"Marketing Theory And Orientation","description":"\u003cp\u003e\u003cstrong\u003eLegends in Marketing \u003c\/strong\u003eLegends in Consumer Behavior \u003cem\u003e\u003cstrong\u003eLegend in Marketing by Philip Kotler: Marketing Theory and Orientations\u003c\/strong\u003e\u003c\/em\u003e is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.\u003cbr\u003e\u003cbr\u003eDesigned for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305023799339,"sku":"9781636512372","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_642cf4642cf4642c-clean.png?v=1790144556"},{"product_id":"improving-the-role-and-practice-of-marketing","title":"Improving The Role And Practice Of Marketing","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Improving the Role and Practice of Marketing by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eElevate your marketing game with \"Legend in Marketing\" by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today’s dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing landscape and provides actionable insights to navigate this transformation.\u003cbr\u003e\u003cbr\u003eIn this book, Kotler shares his unparalleled expertise on how marketing can effectively respond to changing consumer behaviors, technological advancements, and global market shifts. With a focus on practical strategies and innovative practices, this title is designed to help marketers and business leaders adapt and excel in the new marketing era.\u003cbr\u003e\u003cbr\u003eIdeal for professionals at all levels, this book provides a clear roadmap for leveraging marketing to achieve business success. Explore Kotler’s visionary perspectives and enhance your understanding of how marketing can drive growth and make a significant impact.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305024061483,"sku":"9781636512433","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_497eh4497eh4497e-clean.png?v=1790144557"},{"product_id":"creating-and-managing-the-product-mix","title":"Creating And Managing The Product Mix","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Creating and Managing the Product Mix by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eUnlock the secrets of successful product management with Philip Kotler’s “Legend in Marketing: Creating and Managing the Product Mix.” This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.\u003cbr\u003e\u003cbr\u003eIn this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to:\u003cbr\u003e\u003cbr\u003e-- Craft a product mix that meets market needs and aligns with your strategic objectives.\u003cbr\u003e-- Effectively manage and balance your product portfolio for optimal performance.\u003cbr\u003e-- Address and overcome challenges related to product lifecycle and market positioning.\u003cbr\u003e-- Apply real-world examples and case studies to refine your approach and achieve business success.\u003cbr\u003e\u003cbr\u003ePerfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don’t miss out on this invaluable resource for mastering the art of product mix management.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305027600427,"sku":"9781636512419","price":677.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_poucevpoucevpouc-clean.png?v=1790144557"},{"product_id":"analytical-marketing","title":"Analytical Marketing","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Analytical Marketing by Philip Kotler\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eDiscover the future of marketing with Philip Kotler's groundbreaking book, \"Legend in Marketing: Analytical Marketing.\" As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with the knowledge and tools to leverage data effectively, make strategic decisions, and drive impactful marketing outcomes.\u003cbr\u003e\u003cbr\u003eIn this book, Kotler delves into advanced analytical techniques, offering practical advice and actionable insights that are vital for today’s marketing professionals. Whether you're a seasoned expert or new to the field, this book will enhance your ability to analyze market trends, understand consumer behavior, and optimize your marketing campaigns.\u003cbr\u003e\u003cbr\u003eElevate your marketing game and stay ahead of the curve with Kotler's expert guidance. This title is a must-read for anyone looking to master the art and science of marketing in the digital age. Explore, learn, and transform your marketing approach with this essential resource.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305027862571,"sku":"9781636512396","price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_vhrqwrvhrqwrvhrq-clean.png?v=1790144557"},{"product_id":"diversity-equity-and-inclusion-essentials-you-always-wanted-to-know","title":"Diversity, Equity and Inclusion Essentials You Always Wanted To Know","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDiversity, Equity, and Inclusion Essentials You Always Wanted To Know\u003c\/strong\u003e\u003c\/em\u003e serves as a practical guide for organizational leaders aiming to utilize DEI initiatives as pivotal drivers of success. The book underscores the intrinsic value of diversity and fairness in fostering innovation and resilience within both internal operations and external engagements.\u003c\/p\u003e\n\u003cp\u003eDr. Denean Robinson, an educator and HR practitioner for two decades, draws on her extensive experience to explore the foundational concepts of diversity, equity, and inclusion (DEI). Addressing both the unifying and divisive aspects of these principles among leadership, the book navigates the complexities of combating systemic inequalities and biases. It emphasizes the crucial role of cultural competence and empathy in effective leadership.\u003c\/p\u003e\n\u003cp\u003eThrough a blend of research insights and practical field knowledge, Dr. Robinson provides a blueprint for integrating DEI principles into organizational practices such as recruitment, hiring, and promotion. She outlines essential elements including policy development, comprehensive training programs, and robust accountability measures. These frameworks are designed to ensure enduring commitment to DEI at all organizational levels, fostering a culture that thrives on inclusivity and equity.\u003c\/p\u003e\n\u003cp\u003eCentral to the book is a detailed framework for crafting tailored DEI strategies aligned with organizational goals and challenges. This strategic approach emphasizes the alignment of DEI initiatives with broader business objectives, establishing clear metrics for measuring impact and fostering a culture of continuous improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDiversity, Equity, and Inclusion Essentials You Always Wanted To Know\u003c\/strong\u003e\u003c\/em\u003e is poised to equip leaders with the tools and insights needed to cultivate thriving, inclusive organizational cultures that drive competitive advantage and sustainable success.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883261591595,"sku":"9781636512976","price":623.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/d04967e3-ae9d-4dfd-ae41-256678931ed8.png?v=1789196829"},{"product_id":"inclusive-leadership-essentials-you-always-wanted-to-know","title":"Inclusive Leadership Essentials You Always Wanted To Know","description":"\u003cul\u003e\n\u003cli\u003eTransform your organization by mastering inclusive leadership.\u003c\/li\u003e\n\u003cli\u003eExplore various leadership styles and improve communication skills.\u003c\/li\u003e\n\u003cli\u003eEmbed Diversity, Equity, and Inclusion (DEI) principles within organizational strategies to cultivate a culture that values every voice.\u003c\/li\u003e\n\u003cli\u003eEnhance your organization’s capacity for innovation and collaboration by harnessing the power of cultural intelligence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eInclusive Leadership Essentials You Always Wanted to Know\u003c\/strong\u003e\u003c\/em\u003e is your essential guide to building a workplace where every voice matters. This practical book helps leaders embed DEI into the fabric of their organization, helping you lead with empathy, communicate effectively, and unlock the full potential of diverse teams.\u003c\/p\u003e\n\u003cp\u003eThis guide provides a detailed exploration of various leadership styles, empowering leaders to adeptly adjust and implement them according to the distinct needs of a diverse workforce. Beyond leadership styles, the book prioritizes the enhancement of cultural intelligence—a crucial skill for leaders aiming to build trust and minimize misunderstandings.\u003c\/p\u003e\n\u003cp\u003eWith this book, you will learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrate DEI principles into core leadership strategies\u003c\/li\u003e\n\u003cli\u003eBuild trust and minimize misunderstandings through cultural intelligence\u003c\/li\u003e\n\u003cli\u003eAdapt leadership styles to fit the needs of diverse teams\u003c\/li\u003e\n\u003cli\u003eStrengthen communication to foster respect and collaboration\u003c\/li\u003e\n\u003cli\u003eLead with empathy and confidence in a complex, evolving business environment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883261329451,"sku":"9781636514765","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_acr8vpacr8vpacr8-clean.png?v=1790600275"},{"product_id":"gre-analytical-writing-supreme-solutions-to-the-real-essay-topics","title":"GRE Analytical Writing Supreme: Solutions to the Real Essay Topics","description":"\u003cp\u003e\u003cstrong\u003eLearn how to write a flawless high-scoring essay with the 2024 edition of GRE Analytical Writing Supreme: Solutions to the Real Essay Topics.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith the new changes in the GRE test format, Vibrant Publishers’ updated edition of GRE Analytical Writing Supreme makes a comprehensive guide to cracking the “analyze an issue” task. It comes with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e72 solved official tasks\u003c\/li\u003e\n\u003cli\u003eDetailed strategies and tips given by experts\u003c\/li\u003e\n\u003cli\u003eA comprehensive scoring guide\u003c\/li\u003e\n\u003cli\u003eOverview of the GRE General Test\u003c\/li\u003e\n\u003cli\u003ePrintable answer sheets (online resource)\u003c\/li\u003e\n\u003cli\u003e2 GRE study plans (online resource)\u003c\/li\u003e\n\u003cli\u003eStress management ebook (online resource)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003e72 solved tasks cover a wide range of topics\u003c\/strong\u003e like Arts, Education, Government and Politics, Philosophy, Science and Technology, and Society to help you get a well-rounded practice.\u003c\/p\u003e\n\u003cp\u003eEach of the solved examples comes with a \u003cstrong\u003edetailed strategy\u003c\/strong\u003e that went behind the essay. It explains how to deconstruct a question, analyze it, and write a structured essay, all within time. Practicing this strategy will ensure you don’t get stuck on test day and perform well in a pressure situation.\u003c\/p\u003e\n\u003cp\u003eYou also get a \u003cstrong\u003epoint-by-point scoring guide\u003c\/strong\u003e that explains exactly what you need to do to achieve the highest score. You can use this scoring guide to identify your weak areas and polish them to get the best score.\u003c\/p\u003e\n\u003cp\u003eIn the beginning, the book also includes a detailed chapter on the \u003cstrong\u003eGRE General Test overview \u003c\/strong\u003ewhich covers everything right from the registration process, test structure, and scoring, to tips to prepare for the test day.\u003c\/p\u003e\n\u003cp\u003eAdditional \u003cstrong\u003eonline resources \u003c\/strong\u003einclude printable answer sheets, 2 GRE study plans (a 6-month and an 8-week study plan), and a stress management ebook to help you navigate through your test preparation process.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43923111182379,"sku":"9781636511900","price":741.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_60xitq60xitq60xi-clean.png?v=1790166647"},{"product_id":"india-s-road-to-transformation-why-leadership-matters","title":"India’s Road to Transformation: Why Leadership Matters","description":"\u003cp\u003e\u003cstrong\u003eDocumenting Prime Minister Narendra Modi’s pragmatic leadership to transform India into a superpower!\u003cbr\u003e\u003cbr\u003eIndia’s Road to Transformation: Why Leadership Matters\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/em\u003edescribes the critical role of political leadership in India which began post-independence until this present age.\u003c\/p\u003e\n\u003cp\u003eSince India’s independence from Britain in 1947, it has been governed by 14 prime ministers, some of whom contributed immensely to its socio-economic development than others. The book shows how using Mahatma Gandhi’s unifying philosophy to rally all Indian people together, great prime ministers such as Jawaharlal Nehru, Indira Gandhi, Atal Bihari Vajpayee, Manmohan Singh, and now Narendra Modi have channeled their energy, power, and political influence to significantly improve the livelihood of the Indian people through their economic and social transformative agendas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndia’s Road to Transformation: Why Leadership Matters\u003c\/strong\u003e is not your typical history book about India; it is a well-researched and neatly documented role of leadership for India’s development, joining the historical dots of socio-economic successes achieved by each predominant Indian government since 1947.\u003c\/p\u003e\n\u003cp\u003eBy reading this well-prepared book, you will discover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e The historical values and structures of India and how they changed over time due to varying political processes and internal strife.\u003c\/li\u003e\n\u003cli\u003e India’s diversification of its economic activities from an agrarian community to a merchant\/trade society and now to a technologically advanced, modern country.\u003c\/li\u003e\n\u003cli\u003e The transformative actions\/steps taken by some prominent Indian leaders, from Nehru to Modi, learning how their timely and effective socio-economic programs saved India from collapsing.\u003c\/li\u003e\n\u003cli\u003e Some comparative economic yardsticks between India, China, Japan, and the Southeast Asian nations.\u003c\/li\u003e\n\u003cli\u003eImportant suggestions from the authors of this book about how India can sustain its current growth rate and eventually become a superpower such as the US and China.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305062170667,"sku":"9781636512273","price":673.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_6_1b5fc7ee-d205-4a8e-bb89-4309084f170f.png?v=1789192083"},{"product_id":"gre-quantitative-reasoning-supreme-study-guide-with-practice-questions","title":"GRE Quantitative Reasoning Supreme: Study Guide with Practice Questions","description":"\u003cp\u003e\u003cstrong\u003eGet your quantitative skills honed for the GRE!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVibrant Publishers brings to you the all-you-need guide for preparing for the GRE quantitative section- \u003cstrong\u003eGRE Quantitative Reasoning Supreme: Study Guide with Practice Questions\u003c\/strong\u003e. With individual chapters encompassing all the subsets of the section—arithmetic, algebra, geometry, and data analysis—this book strives to make sure your preparation has no gaps. Comprising information about the new shorter GRE, the latest edition of the book checks all the boxes when it comes to leaving you completely primed for the challenge.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e15 timed practice exercises to help simulate the exam hall environment\u003c\/li\u003e\n\u003cli\u003e520 solved questions, with detailed answers\u003c\/li\u003e\n\u003cli\u003eQuestions covering all the sub-categories: arithmetic, algebra, geometry, and data analysis\u003c\/li\u003e\n\u003cli\u003eElaborate answer explanations to help understand the right way to proceed\u003c\/li\u003e\n\u003cli\u003eExtensive resources on the GRE test to provide you with all the research under one umbrella\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe timed practice tests are calibrated to ensure that all the aspects of the syllabus are covered in detail, and are bundled with questions that will give you an exact idea of the quantitative section on the GRE. The questions have also been marked with three difficulty levels: easy, medium, and hard; it will help you prepare yourself for cracking any question the test throws at you.\u003c\/p\u003e\n\u003cp\u003eThe book also comes with 520 solved questions, with elaborate explanations to help you navigate through topics you might feel disconnected with, and help bolster topics which you feel at ease with. The answer explanations will help you in choosing the right path to reach the answers, helping you avoid any digressions you might face while solving the questions.\u003c\/p\u003e\n\u003cp\u003eFor a well-rounded GRE preparation, check out other books in the GRE Test Prep series on the website. \u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305078063147,"sku":"9781636512082","price":1048.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_gb4pbngb4pbngb4p-clean.png?v=1790173718"},{"product_id":"gre-verbal-reasoning-supreme-study-guide-with-practice-questions","title":"GRE Verbal Reasoning Supreme: Study Guide with Practice Questions","description":"\u003cp\u003e\u003cstrong\u003eIntroducing GRE Verbal Reasoning Supreme: Study Guide with Practice Questions, your comprehensive solution to conquering the GRE Verbal Reasoning section. Say goodbye to the endless search for the perfect preparation method – we've got you covered!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReasons to choose GRE Verbal Reasoning Supreme:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaster every question style with proven methods and strategies\u003c\/li\u003e\n\u003cli\u003eOver 575 meticulously crafted GRE prep questions to challenge and elevate your skills\u003c\/li\u003e\n\u003cli\u003eDeep dive with 4 complete Verbal practice tests, mirroring the real GRE experience\u003c\/li\u003e\n\u003cli\u003eExplore a wide range of topics, from physical sciences to arts, business, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur study guide equips you with \u003cem\u003e575 practice questions\u003c\/em\u003e, ensuring you're prepared for every possible scenario in the GRE Verbal section. Additionally, the \u003cem\u003e4 complete Verbal practice tests\u003c\/em\u003e will help get an idea of the actual GRE General Test. Each question is a step towards your success, backed by elaborate answers that help you think critically and logically. Our book also guides you through the strategies you need to excel.\u003c\/p\u003e\n\u003cp\u003eThe purchase of this book comes with additional online resources to help you get the better of the stress that you might face during preparation, and also aid you in coming up with a routine so thatsp that you are skillfully able to scale the entire syllabus and practice your concepts as you go.\u003c\/p\u003e\n\u003cp\u003eDon't settle for less when you can have it all. Prepare effectively, boost your confidence, and come out on top with \u003cstrong\u003eGRE Verbal Reasoning Supreme: Study Guide with Practice Questions\u003c\/strong\u003e. Your success story starts here!\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305081634859,"sku":"9781636511931","price":1209.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_l7151jl7151jl715-clean.png?v=1790174249"},{"product_id":"winning-strategies-for-act-essay-writing-with-15-sample-prompts","title":"Winning Strategies For ACT Essay Writing: With 15 Sample Prompts","description":"\u003cp\u003e\u003cstrong\u003eLearn how to master the ACT essay section with the latest edition of Winning Strategies For ACT Essay Writing: With 15 Sample Prompts\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe book is packed with effective tips, strategies and guidelines that will help you write the perfect essay. Featuring:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpert tips and strategies\u003c\/li\u003e\n\u003cli\u003eInsights into how impressive essays are written\u003c\/li\u003e\n\u003cli\u003e15 sample prompts written in the latest ACT format\u003c\/li\u003e\n\u003cli\u003ePrompts on different subjects to prepare you for every challenge\u003c\/li\u003e\n\u003cli\u003eOverview of the ACT essay section \u003c\/li\u003e\n\u003cli\u003eScoring rubric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eInside are \u003cstrong\u003e15 sample prompts\u003c\/strong\u003e, carefully picked from a variety of subjects, which will prepare you to craft ACT-worthy essays. These prompts are presented in the same format as the ACT. You will be able to assess the argument, outline your essay, and write it in the allotted 40 minutes by using step-by-step techniques given in the book. The book will also enhance your critical thinking skills by helping you explore alternate opinions and assumptions, and understand how to approach the argument and create an effective essay.\u003c\/p\u003e\n\u003cp\u003eThe variety of essay topics will strengthen your knowledge and help you expand your horizons, equipping your arsenal for facing the test with a composed mind. Along with this, the book also contains an \u003cstrong\u003eoverview \u003c\/strong\u003eof the\u003cstrong\u003e ACT\u003c\/strong\u003e \u003cstrong\u003eessay section\u003c\/strong\u003e and the \u003cstrong\u003escoring guidelines\u003c\/strong\u003e, which helps you understand the format and scoring guidelines before the actual test. By the time the book is finished, you'll be prepared to write a powerful and compelling essay.\u003c\/p\u003e\n\u003cp\u003eFace the ACT with ease and maximize your score. The new and improved edition of Winning Strategies For ACT Essay Writing is your ultimate guide to becoming test-ready. Your journey to ACT excellence starts here.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305089105963,"sku":"9781636512129","price":3923.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_w84chw84chw84chw-clean.png?v=1790174248"},{"product_id":"math-practice-tests-for-the-act","title":"Math Practice Tests for the ACT","description":"\u003cp\u003e\u003cstrong\u003eSuccess in the ACT Math section goes beyond just knowing your math formulas. Our new 2024 edition of Math Practice Tests for the ACT is designed to equip you with the essential tools required to excel in every aspect of the Math section\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eIt comes with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEight full-length real ACT-like practice tests\u003c\/li\u003e\n\u003cli\u003eA total of 480 practice questions\u003c\/li\u003e\n\u003cli\u003eEasy-to-understand answer explanations\u003c\/li\u003e\n\u003cli\u003eAn introductory chapter on the ACT Math format and scoring\u003c\/li\u003e\n\u003cli\u003eOnline resources for additional practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGive your exams fully prepared as you dive into \u003cem\u003e\u003cstrong\u003eeight full-length math tests\u003c\/strong\u003e\u003c\/em\u003e comprising a total of \u003cem\u003e\u003cstrong\u003e480 practice questions\u003c\/strong\u003e\u003c\/em\u003e. These practice tests aren’t just about solving problems but also about \u003cem\u003eunderstanding different exam question formats\u003c\/em\u003e making it easier for you to solve them during the test. This will help you reduce confusion, save time, and increase accuracy. Moreover, the practice questions are accompanied by \u003cstrong\u003edetailed explanations of the answers\u003c\/strong\u003e which helps you understand the concepts better. Solving these practice tests will also help you identify your weak areas and improve them.\u003c\/p\u003e\n\u003cp\u003eYou also get an \u003cem\u003eintroductory chapter\u003c\/em\u003e to familiarize yourself with the ACT test structure and scoring, and \u003cem\u003eadditional online resources\u003c\/em\u003e for extra practice.\u003c\/p\u003e\n\u003cp\u003eFace the ACT with ease and maximize your score. The new and improved edition of Math Practice Tests for the ACT is your ultimate practice guide to becoming test-ready! Your journey to ACT excellence starts here!\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305092644907,"sku":"9781636512112","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_3uoo2u3uoo2u3uoo-clean.png?v=1790173145"},{"product_id":"gre-text-completion-and-sentence-equivalence-practice-questions","title":"GRE Text Completion and Sentence Equivalence Practice Questions","description":"\u003cp\u003e\u003cstrong\u003eVibrants’ newest edition of GRE Text Completion and Sentence Equivalence Practice Questions is just the solution for all test-takers who are worried about cracking these questions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith this updated practice book, you get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e250+ Text Completion and Sentence Equivalence practice questions\u003c\/li\u003e\n\u003cli\u003eDetailed explanation of answers\u003c\/li\u003e\n\u003cli\u003eExpert tips and strategies on how to solve questions\u003c\/li\u003e\n\u003cli\u003eOverview of the shortened GRE General Test\u003c\/li\u003e\n\u003cli\u003e2 study plans (online resource)\u003c\/li\u003e\n\u003cli\u003eE-book on Stress Management Techniques (online resource)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 2024 edition of GRE Text Completion and Sentence Equivalence Practice Questions has \u003cstrong\u003e250+ practice questions from more than 6 subjects\u003c\/strong\u003e, including categories like Business, Arts and Humanities, Physical Science, and Everyday topics which will give you a comprehensive practice and prepare you for every possible type of question. It has 132 Text Completion questions and 121 Sentence Equivalence practice questions, all presented in the \u003cstrong\u003eexact GRE General Test format.\u003c\/strong\u003e Answers to the questions come with a \u003cstrong\u003edetailed explanation\u003c\/strong\u003e, giving you the context behind every correct and incorrect option. Understanding this will enhance your critical thinking skills.\u003c\/p\u003e\n\u003cp\u003eYou also get \u003cstrong\u003eexpert tips and strategies\u003c\/strong\u003e to\u003cstrong\u003e improve your vocabulary\u003c\/strong\u003e and practice\u003cstrong\u003e time management \u003c\/strong\u003ebefore the actual test. These strategies will also teach you how to \u003cstrong\u003eapproach a question\u003c\/strong\u003e and analyze the options to get the correct answer. By the end of this book, you will have a full understanding of the \u003cstrong\u003etypes of questions posed and the skill sets necessary\u003c\/strong\u003e to solve the questions.\u003c\/p\u003e\n\u003cp\u003eAdditionally, you get a chapter giving you an \u003cstrong\u003eoverview of the shortened GRE General Test\u003c\/strong\u003e, including the updated test format and scoring methods and online resources which include 6-month and 8-week \u003cstrong\u003estudy plans and stress management techniques.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43923109806123,"sku":"9781636512020","price":768.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_58egmw58egmw58eg-clean.png?v=1790173719"},{"product_id":"gre-reading-comprehension-detailed-solutions-to-325-questions","title":"GRE Reading Comprehension: Detailed Solutions to 325 Questions","description":"\u003cp\u003e\u003cstrong\u003eThe 2024 Edition of GRE Reading Comprehension: Detailed Solutions to 325 Questions is your ultimate guide to decoding GRE reading passages like a pro! You get 300+ questions designed to sharpen your skills, boost your confidence, and ensure that you are well-prepared on test day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003e325 questions\u003c\/em\u003e presented in different question formats\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e115 passages on various subjects\u003c\/em\u003e to enhance your ability to analyze and synthesize information  \u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eElaborate answer explanations \u003c\/em\u003eto help you think critically and logically\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eExpert tips and strategies\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eScoring\u003c\/em\u003e guidelines  \u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eStudy plans and stress management techniques \u003c\/em\u003e(Online)  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cem\u003e\u003cstrong\u003e325 questions from over 115 passages are structured \u003c\/strong\u003e\u003c\/em\u003eaccording to the GRE format. Each of these questions comes with \u003cem\u003e\u003cstrong\u003edetailed explanatory answers \u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003ethat help\u003c\/em\u003e you develop your critical and logical thinking abilities. Along with this, the book also encompasses \u003cem\u003e\u003cstrong\u003eexpert tips and strategies \u003c\/strong\u003e\u003c\/em\u003eto help you analyze, evaluate and synthesize information from a passage, interpret its meaning, and reach the correct answer in a short time frame.\u003c\/p\u003e\n\u003cp\u003eThe practice questions and passages cover various subjects such as Business, Arts and Humanities, Physical Sciences, Social Sciences, Biological Sciences, and Everyday Topics to give you a holistic view and prepare you in every possible way. By the end of this book, you will have a thorough understanding of the types of questions asked and the skills required for Reading Comprehension questions. An \u003cem\u003e\u003cstrong\u003eoverview of the GRE General Test\u003c\/strong\u003e\u003c\/em\u003e is provided inside the book as a separate chapter, which explains the new shortened format and the scoring procedure of the test.\u003c\/p\u003e\n\u003cp\u003eAn \u003cem\u003e\u003cstrong\u003eadditional online resource \u003c\/strong\u003e\u003c\/em\u003eincluding a \u003cem\u003e6-month study plan, an 8-week study plan and stress management techniques \u003c\/em\u003eis also available with this book on our website. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour path to GRE success starts here.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43923108102187,"sku":"9781636512044","price":768.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_jdh6j3jdh6j3jdh6-clean.png?v=1790173718"},{"product_id":"gre-analytical-writing-solutions-to-the-real-essay-topics-book-1","title":"GRE Analytical Writing: Solutions to the Real Essay Topics - Book 1","description":"","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305107390507,"sku":"9781636512006","price":516.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_10vptu10vptu10vp-clean.png?v=1790165677"},{"product_id":"personal-finance-essentials-you-always-wanted-to-know","title":"Personal Finance Essentials You Always Wanted to Know","description":"\u003cp\u003e\u003cstrong\u003ePersonal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDo you break out into a sweat at the mention of the word ‘financial planning?’  Do you often struggle with meeting your expenses? Do you worry about the future and ensuring your financial stability? And is the time for filing tax returns stressful for you?\u003c\/p\u003e\n\u003cp\u003eCountless others go through the same experience, but it need not be this way. \u003c\/p\u003e\n\u003cp\u003eThis book answers all your pressing questions about finance and many more. It makes an effort to remove the fear that is often associated with the subject of finance by offering all the essentials in a conversational manner to engage the readers. Packed with fun facts and quizzes, it tackles subjects that constitute the world of personal finance which everyone has to deal with, whether we like it or not. With the help of this book, you will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearn how to budget, save, and invest for your future.\u003c\/li\u003e\n\u003cli\u003eGet an overview of home ownership, taxation, insurance, and retirement planning.\u003c\/li\u003e\n\u003cli\u003eCalculate your income, expenses, and budget using practical templates.\u003c\/li\u003e\n\u003cli\u003eBecome better at managing your finances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePersonal Finance Essentials\u003c\/strong\u003e is a ready reckoner for individuals who would like to know more but do not know where to start. It could be you and me, or students beginning a course in Finance, or youngsters exploring different lines of education and career. It could also be an organization attempting to help employees understand money management. This book has something for everyone. \u003c\/p\u003e\n\u003cp\u003eIt is a part of the \u003cem\u003eSelf-Learning Management Series\u003c\/em\u003e designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883260936235,"sku":"9781636511849","price":573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/image-clean_6_dff40152-213d-413a-83fd-6e4014f735e0.png?v=1789199833"},{"product_id":"services-marketing-essentials-you-always-wanted-to-know","title":"Services Marketing Essentials You Always Wanted to Know","description":"\u003cp\u003e\u003cstrong\u003eThis book will help you to :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUnderstand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLearn the different models of service quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGauge consumer wants and perceptions to meet their expectations\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImprove your service design to make it efficient\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreate a pricing strategy according to your service business type\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eServices Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eVishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.\u003c\/p\u003e\n\u003cp\u003eServices Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43883260805163,"sku":"9781636511733","price":573.0,"currency_code":"INR","in_stock":true},{"title":"Hardcover (Color Edition)","offer_id":43883260837931,"sku":"9781636511757","price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_a4ehoba4ehoba4eh-clean.png?v=1790173718"},{"product_id":"writing-impressive-college-essays","title":"Writing Impressive College Essays","description":"\u003cp\u003eFor most students, writing essays is the hardest part of applying to colleges. In this book, Dr. Weinstein shows students how they might not only do it well but even enjoy the process. The book begins with an introduction that describes what the main college essay entails and how it might be received by Admissions Counselors at various schools. It will teach you to brainstorm and choose a topic that represents you and your unique story, write a rough draft, and then polish it by dotting the i’s and crossing the t’s.\u003c\/p\u003e\n\u003cp\u003eThe book also includes chapters on the supplemental essays required by most colleges and universities and addresses various types of supplemental essay questions with samples. It also has a special chapter on the optional Covid-19 essay.\u003c\/p\u003e\n\u003cp\u003eLastly, this book has a rich final chapter that gives 11 sample essays curated by the author as exemplary examples of good essays. All of these essay writers achieved entry into prestigious colleges. \u003cstrong\u003eWriting Impressive College Essays \u003c\/strong\u003eis more than just a book for students and their parents to read; it is a workbook and a guidebook meant to encourage students to apply to the college of their dreams. With its encouraging tone, you will be able to use this book to begin your journey of writing a perfect college essay.\u003c\/p\u003e","brand":"Vibrant Publishers India","offers":[{"title":"Paperback","offer_id":43305119186987,"sku":"9781636511764","price":606.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0789\/6875\/files\/Gemini_Generated_Image_4fx9ow4fx9ow4fx9-clean.png?v=1790173145"}],"url":"https:\/\/www.vibrantpublishers.in\/collections\/special-discounts.oembed?page=3","provider":"Vibrant Publishers India","version":"1.0","type":"link"}