Crack The Code to Modern Marketing

Click on individual book titles below to view their complete Table of Contents. 

Social Media Marketing Essentials You Always Wanted To Know

Digital Marketing Essentials You Always Wanted to Know

Consumer Behavior Essentials You Always Wanted To Know

Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.

Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.
-- Professor Eric Lui,
Advisory Board Member - Pace University 

If you’re looking for a well-organized and well-written book on the fundamentals of digital marketing, this book is for you. I’m always on the look-out for new marketing textbooks for my university students across the country, so I was pleasantly surprised when I came across this book. It’s a rock solid introduction to some of the most important concepts in marketing today. Best of all, it focuses on the practical application of digital marketing, not just on the academic theory. Bravo!
-- Jamie Turner, Internationally Recognized Author, Speaker and, University Lecturer

I found this to be so incredibly rudimentary, I can only imagine that it was written for senior citizens. Reading this made me think of the ...For Dummies series of books, but this was written as if it was literally written for someone that is actually some sort of dummy. At many points it reads like an essay paper written by a high-schooler simply trying to hit their word count. Just... no. There's nothing of value here.
-- Adam Weaver
Net Galley Reviewer

It's too basic for a college level class, most kids should have been exposed to this in high schools. Author introduction isn't good enough on the back cover. so he is skeptical about this.
-- Curt Hoff, Title: Professor of Practice
Department: Finance, Iowa State University

The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life.
-- Nancy Harhut, Author of Using Behavioral Science in Marketing and CCO at HBT Marketing

One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices.
--Pratik Chauhan Assistant Professor,
Vidyabharti Trust College of MCA & MBA