Legend In Consumer Behavior

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Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

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Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

Rs. 5,000.00 INR

An Alternative Approach: Re-enchanting Consumption

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An Alternative Approach: Re-enchanting Consumption

Rs. 5,000.00 INR

Materialism and Consumer Culture: Questioning What Matters in Life

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Materialism and Consumer Culture: Questioning What Matters in Life

Rs. 5,000.00 INR

Consumer Sense of Self and Identity

(5)

Consumer Sense of Self and Identity

Rs. 5,000.00 INR

Historical and Cultural App roaches to Consumption

(1)

Historical and Cultural App roaches to Consumption

Rs. 5,000.00 INR

Globalism and Consumption

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Globalism and Consumption

Rs. 5,000.00 INR

Gift-giving, Sharing, and Consumption Holidays

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Gift-giving, Sharing, and Consumption Holidays

Rs. 5,000.00 INR

Discipline and Liberation in Consumption

(5)

Discipline and Liberation in Consumption

Rs. 5,000.00 INR

Magic and Religion in Consumption Practices

(2)

Magic and Religion in Consumption Practices

Rs. 5,000.00 INR

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

Rs. 5,000.00 INR

Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

Rs. 5,000.00 INR

Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part I: Art and Entertainment

Rs. 5,000.00 INR

Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

Rs. 5,000.00 INR

Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

Rs. 5,000.00 INR