Legend In Consumer Behavior

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Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

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Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

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An Alternative Approach: Re-enchanting Consumption

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An Alternative Approach: Re-enchanting Consumption

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Materialism and Consumer Culture: Questioning What Matters in Life

(1)

Materialism and Consumer Culture: Questioning What Matters in Life

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Consumer Sense of Self and Identity

(5)

Consumer Sense of Self and Identity

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Historical and Cultural App roaches to Consumption

(1)

Historical and Cultural App roaches to Consumption

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Globalism and Consumption

(2)

Globalism and Consumption

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Gift-giving, Sharing, and Consumption Holidays

(2)

Gift-giving, Sharing, and Consumption Holidays

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Discipline and Liberation in Consumption

(5)

Discipline and Liberation in Consumption

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Magic and Religion in Consumption Practices

(2)

Magic and Religion in Consumption Practices

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

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Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

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Quantitative Methods: MDS, MDA , CCA , and Beyond

(3)

Quantitative Methods: MDS, MDA , CCA , and Beyond

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Qualitative Methods, Part I: Interpretive Approaches

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Qualitative Methods, Part I: Interpretive Approaches

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