C. Whan Park

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The Role of Familiarity and Knowledge in Consumer Behavior

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The Role of Familiarity and Knowledge in Consumer Behavior

Rs. 7,500.00 INR Rs. 57.00 INR
Involvement and Reference Group Influence

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Involvement and Reference Group Influence

Rs. 7,500.00 INR Rs. 5,000.00 INR
Decision-making and Choice Decision

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Decision-making and Choice Decision

Rs. 7,500.00 INR Rs. 5,000.00 INR
Brand Strategy

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Brand Strategy

Rs. 7,500.00 INR Rs. 5,000.00 INR
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

Rs. 7,500.00 INR Rs. 5,000.00 INR