Morris B. Holbrook

Filter and sort

15 products

0 selected
₹

0

₹

7,000.00

0 selected

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

(0)

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

Rs. 7,500.00 INR Rs. 5,000.00 INR
Radical Experiential Views: The Consumption Experience and Customer Value

(0)

Radical Experiential Views: The Consumption Experience and Customer Value

Rs. 7,500.00 INR Rs. 5,000.00 INR
Esthetics and Tastes, Part I: Art and Entertainment

(0)

Esthetics and Tastes, Part I: Art and Entertainment

Rs. 7,500.00 INR Rs. 5,000.00 INR
Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

(0)

Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

Rs. 7,500.00 INR Rs. 5,000.00 INR
Nostalgia and Age-Related Preferences

(0)

Nostalgia and Age-Related Preferences

Rs. 7,500.00 INR Rs. 5,000.00 INR
Quantitative Methods: MDS, MDA , CCA , and Beyond

(3)

Quantitative Methods: MDS, MDA , CCA , and Beyond

Rs. 7,500.00 INR Rs. 5,000.00 INR
Qualitative Methods, Part III: Subjective Personal Introspection

(3)

Qualitative Methods, Part III: Subjective Personal Introspection

Rs. 7,500.00 INR Rs. 5,000.00 INR
Marketing Applications: Branding, Communications, and Strategy

(0)

Marketing Applications: Branding, Communications, and Strategy

Rs. 7,500.00 INR Rs. 5,000.00 INR
Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

(0)

Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

Rs. 7,500.00 INR Rs. 5,000.00 INR
Macromarketing Applications, Part II: Marketing versus Consumer Research

(0)

Macromarketing Applications, Part II: Marketing versus Consumer Research

Rs. 7,500.00 INR Rs. 5,000.00 INR
Inspirational Applications, Part I: Marketing Education

(0)

Inspirational Applications, Part I: Marketing Education

Rs. 7,500.00 INR Rs. 5,000.00 INR
Inspirational Applications, Part II : Scholarship and Creativity

(3)

Inspirational Applications, Part II : Scholarship and Creativity

Rs. 7,500.00 INR Rs. 5,000.00 INR
Qualitative Methods, Part I: Interpretive Approaches

(0)

Qualitative Methods, Part I: Interpretive Approaches

Rs. 7,500.00 INR Rs. 5,000.00 INR
Emotions

(0)

Emotions

Rs. 7,500.00 INR Rs. 5,000.00 INR
Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

(0)

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Rs. 7,500.00 INR Rs. 5,000.00 INR