Morris B. Holbrook

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

₹7,500.00 INR ₹5,000.00 INR
Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

₹7,500.00 INR ₹5,000.00 INR
Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part I: Art and Entertainment

₹7,500.00 INR ₹5,000.00 INR
Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

₹7,500.00 INR ₹5,000.00 INR
Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

₹7,500.00 INR ₹5,000.00 INR
Quantitative Methods: MDS, MDA , CCA , and Beyond

(3)

Quantitative Methods: MDS, MDA , CCA , and Beyond

₹7,500.00 INR ₹5,000.00 INR
Qualitative Methods, Part III: Subjective Personal Introspection

(3)

Qualitative Methods, Part III: Subjective Personal Introspection

₹7,500.00 INR ₹5,000.00 INR
Marketing Applications: Branding, Communications, and Strategy

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Marketing Applications: Branding, Communications, and Strategy

₹7,500.00 INR ₹5,000.00 INR
Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

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Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

₹7,500.00 INR ₹5,000.00 INR
Macromarketing Applications, Part II: Marketing versus Consumer Research

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Macromarketing Applications, Part II: Marketing versus Consumer Research

₹7,500.00 INR ₹5,000.00 INR
Inspirational Applications, Part I: Marketing Education

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Inspirational Applications, Part I: Marketing Education

₹7,500.00 INR ₹5,000.00 INR
Inspirational Applications, Part II : Scholarship and Creativity

(3)

Inspirational Applications, Part II : Scholarship and Creativity

₹7,500.00 INR ₹5,000.00 INR
Qualitative Methods, Part I: Interpretive Approaches

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Qualitative Methods, Part I: Interpretive Approaches

₹7,500.00 INR ₹5,000.00 INR
Emotions

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Emotions

₹7,500.00 INR ₹5,000.00 INR
Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

(0)

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

₹7,500.00 INR ₹5,000.00 INR