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This combo contains 3 books:
Book 1: Social Media Marketing Essentials You Always Wanted To Know-
This book will help you:
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
Click here to learn more about the book.
Book 2: Marketing Management Essentials You Always Wanted To Know-
This book will help you:
- Learn to build a marketing plan
- Understand the various marketing specialization areas
- Discover approaches and resources to demonstrate marketing return on investment
- Self-evaluate your skills and competencies, and many more such things
Click here to learn more about the book.
Book 3: Digital Marketing Essentials You Always Wanted To Know-
This book will help you:
- Learn the differences between traditional marketing and digital marketing
- Grasp the key components of a perfect social media account
- Understand how to use SEO Marketing
- Navigate through the maze of digital marketing metrics
Digital Marketing and Social Media Marketing Essentials: A Practical Guide to SEO, Metrics, Strategy, and Social Media Marketing for Beginners and Entrepreneurs (Set of 2 Books)
Digital Marketing and Social Media Marketing Essentials: A Practical Guide to SEO, Metrics, Strategy, and Social Media Marketing for Beginners and Entrepreneurs (Set of 2 Books)
This combo contains 2 books:
Book 1: Social Media Marketing Essentials You Always Wanted To Know-
This book will help you:
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
Click here to learn more about the book.
Book 2: Digital Marketing Essentials You Always Wanted To Know-
This book will help you:
- Learn the differences between traditional marketing and digital marketing
- Grasp the key components of a perfect social media account
- Understand how to use SEO Marketing
- Navigate through the maze of digital marketing metrics
- Digital marketing basics and fundamentals
- How to create a content marketing framework
- Critical components of social media marketing
- Key metrics for digital marketing success
A hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.
The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.
Social Media Marketing Essentials You Always Wanted To Know
Social Media Marketing Essentials You Always Wanted To Know
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Modern Advertising Essentials You Always Wanted to Know
Modern Advertising Essentials You Always Wanted to Know
- Understand why people buy and how to drive decisions.
- Discover strategic advertising models used by top agencies.
- Explore how Artificial Intelligence (AI) is shaking up the industry.
- Discover effective social media and influencer marketing tactics.
- Optimize your campaign’s performance using advertising math.
From foundational concepts to future-facing tactics, this book is more than a guide—it’s a toolkit for creating advertising that captivates, converts, and delivers real results.
Modern Advertising Essentials You Always Wanted to Know (Modern Advertising Essentials) begins with the evolution of advertising and explores how the shift from traditional media to AI-powered campaigns is redefining the way brands connect with audiences. Further, it explains the psychology of consumer decisions, including the subconscious cues, cognitive biases, and emotional triggers that drive why people buy.
This book breaks down advertising’s biggest wins and failures, using practical examples and case studies. It is an easy-to-use resource on the art and science of modern advertising for entrepreneurs, leaders, and professionals. It helps you learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars.
Whether developing your first campaign or optimizing high-profile marketing campaigns, Modern Advertising Essentials provides actionable solutions to help you build brand influence, engage with your audience, and drive quantifiable results. The book also comes with ready-to-use downloadable templates and online resources for professionals in the field. Modern Advertising Essentials is part of the Self-Learning Management Series, designed to help you learn essential management lessons.
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
A modern marketer’s playbook to create value for your organization and its customers
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional.
In this book you will:
- Learn how to build a marketing plan,
- Get an understanding of the various marketing specialization areas,
- Pick up approaches and resources to demonstrate marketing return on investment,
- Grasp how to self-evaluate your skills and competencies
The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.
The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.
By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Ever wondered how the internet knows exactly what you want—sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.
In today’s hyperconnected world, you aren’t just browsing—you’re being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you’ll buy next.
Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.
Inside, you will uncover:
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How your customer journey is engineered online, from awareness to post-purchase behavior.
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How your cognitive biases intensify in digital environments — including social proof, scarcity, and choice overload.
- How AI, personalization, and marketing analytics influence what you see, trust, and choose.
- How e-commerce platforms, social commerce, and digital communities shape your loyalty.
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What keeps your attention hooked on social media — algorithms, influencers, and engagement loops that drive online behavior.
- The future of digital marketing and consumer behavior—AR shopping, conversational AI, subscription models, and seamless payment systems.
With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.
Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you’re developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you’ll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.
- Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology.
- Tribal marketing decoded: Learn how to target "tribes" for deeper connections.
- Actionable insights: Apply marketing concepts in practical and simple ways.
- Suitable for all levels: Benefits managers, marketing executives, and students alike.
In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships.
Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:
- Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups.
- Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe.
- Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations
- Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.
The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
- Do you want to know about various sales promotion tools to maximize sales revenue in your organization?
- Are you looking for ways to handle conflict situations in sales management?
- Do you want to know why sales force management is so important?
Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!
Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.
This book will help you to:
- Understand all aspects of sales management functions
- Learn how to manage the sales channels and sales-force
- Discover the relationship between sales and marketing
- Study various selling tools, sales techniques, and sales strategies
- Explore various sales promotion activities to increase sales
- Learn channel conflict management and resolution skills
The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.
Services Marketing Essentials You Always Wanted to Know
Services Marketing Essentials You Always Wanted to Know
This book will help you to :
- Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
- Learn the different models of service quality
- Gauge consumer wants and perceptions to meet their expectations
- Improve your service design to make it efficient
- Create a pricing strategy according to your service business type
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.
Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.
The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.
Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.
This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
- Learn how strong brands stand out through strategy and positioning
- Understand the science behind building brands with lasting impact
- Craft and communicate a unique value proposition
- Use practical tools to strengthen your brand across all touchpoints
Create a Brand That Leads, Not Just Competes!
In an overcrowded marketplace filled with countless products and ever-expanding brand options, standing out is no longer optional—it’s essential. Before your product even gets a chance to prove itself, your brand identity is already doing the talking. Brand Management Essentials You Always Wanted to Know is your practical guide to building a brand that not only captures attention but earns trust and drives lasting impact.
Structured in eight concise chapters, the book walks you through the full brand lifecycle—from purpose and audience insight to positioning, experience design, and performance management. Grounded in real-world applications, each chapter blends clarity with action: data-lite frameworks, illustrative case examples, and modular templates support focused planning and informed execution. From technology and retail to B2B services, the tools are designed to fit your sector and your schedule.
What You’ll Learn:
- Practical tools for audience segmentation and persona building that guide decisions.
- Ways to craft a compelling value proposition and express it consistently across every customer touchpoint.
- An agile approach for monitoring brand health and refining messages or offerings as markets shift.
If you're preparing for a campaign, aligning teams, or evolving your brand without a full rebrand, Brand Management Essentials equips you to lead with focus, act with confidence, and build a brand that stands the test of time.
Navigate market complexities with a solid understanding of market research fundamentals
Learn the practice of market research and improve your ability to navigate market complexities.
Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting.
The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.
With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals.
You will gain an understanding of the following from this book:
- The importance and value of the practice of market research
- How to define and apply different market research methods and data types
- How to ask the right questions to land on the best market research approach
- The key components in the market research process
- A view of what the future holds for market research
This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.
