Marketing Essentials Combo: Practical Approaches to Digital Marketing, Social Media Growth, SEO Optimization, ROI Measurement, and Customer Engagement (Set of 3 Books)

Click on individual book titles below to view their complete Table of Contents. 

Social Media Marketing Essentials You Always Wanted To Know

Marketing Management Essentials You Always Wanted To Know

Digital Marketing Essentials You Always Wanted To Know

Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book. 
-- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.

Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book. 
-- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.

Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.
-- Professor Eric Lui, Advisory Board Member - Pace University

Social Media Marketing Essentials You Always Wanted To Know
Instructor Resources

Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources

Digital Marketing Essentials You Always Wanted To Know
Instructor Resources