C. Whan Park

The Role of Familiarity and Knowledge in Consumer Behavior

(0)

The Role of Familiarity and Knowledge in Consumer Behavior

₹18,380.00 INR ₹9,190.00 INR
Involvement and Reference Group Influence

(0)

Involvement and Reference Group Influence

₹7,500.00 INR ₹5,000.00 INR
Decision-making and Choice Decision

(0)

Decision-making and Choice Decision

₹7,500.00 INR ₹5,000.00 INR
Brand Strategy

(1)

Brand Strategy

₹7,500.00 INR ₹5,000.00 INR
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

(0)

Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

₹7,500.00 INR ₹5,000.00 INR