Managerial Marketing: The Early Years

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₹7,500.00 INR ₹5,000.00 INR
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Managerial Marketing: The Early Years

Managerial Marketing: The Early Years

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

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S
Sneha Iyer
Well-Researched and Informative

A must-read for marketing enthusiasts! The book explains key concepts in a structured and engaging manner. Highly recommended for students and professionals alike.

C
Can Y?ld?r?m
Valuable Insights into Marketing Evolution

The book provides a detailed look at how managerial marketing has evolved over time. A great resource for academics and practitioners.

M
Michael Adams
A Classic in Marketing Strategy

This book offers a deep dive into the early foundations of managerial marketing. The historical perspective is insightful for understanding modern marketing strategies.

J
Jessica Miller
A Must-Read for Marketing Professionals

The author does an excellent job of explaining fundamental marketing concepts with real-world applications. Its a great addition to any marketers library.

S
Selin Kaya, Izmir, Turkey

Jagdish Sheth perfectly captures the essence of early marketing strategies. The historical perspective is refreshing and provides a strong foundation for understanding modern marketing practices.

R
Ramesh Iyer, Bengaluru, India

This book offers a fascinating look into the origins of managerial marketing. Sheths ability to connect historical practices to contemporary strategies is truly impressive.

S
Sarah Thompson, Dallas, USA

A great resource for understanding the foundational principles of managerial marketing. The book is well-researched, though a deeper dive into international perspectives of that era would have been helpful.

J
James Anderson, Chicago, USA

This book is a remarkable exploration of how managerial marketing evolved over time. Jagdish Sheths insights into the foundational concepts are enlightening and make it a must-read for marketing enthusiasts.

K
Kavita Desai, Mumbai, India

A valuable book that traces the early roots of marketing strategies. Its an informative read for students and professionals, although some chapters could include more visual aids to break down complex theories.