Organizational Buyer Behavior

In stock - Ready to be shipped

~~₹7,500.00 INR~~ ₹5,000.00 INR

Format Paperback

Quantity

~~₹7,500.00 INR~~ ₹5,000.00 INR

Recently viewed products

5 stars: 5 (71%)
4 stars: 2 (29%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

This book is a game-changer for understanding organizational buying decisions. It delves into behavioral aspects that I never considered before. Highly recommended for marketing professionals and business students!

Organizational Buyer Behavior by Jagdish Sheth is an insightful and well-researched book. The authors expertise shines through, and the practical applications are incredibly useful. Ideal for professionals and students alike!

A comprehensive guide that breaks down complex theories into relatable explanations. Its perfect for anyone wanting to master organizational buyer behavior. A valuable addition to my library!

The insights into buyer behavior provided in this book are truly exceptional. The examples and case studies make the concepts easy to grasp. A must-read for anyone working in B2B marketing or sales.

An excellent book that combines theory with practical examples. It gives a fresh perspective on how organizations make purchasing decisions. Highly useful for both practitioners and academics in the field of marketing and management.

Insightful and Well-Researched

Insightful and Well-Researched

A Must-Read for Marketers and Sales Professionals

A Must-Read for Marketers and Sales Professionals