Legend In Consumer Behavior

Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

(2)

Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm

₹7,500.00 INR ₹5,000.00 INR
An Alternative Approach: Re-enchanting Consumption

(1)

An Alternative Approach: Re-enchanting Consumption

₹7,500.00 INR ₹5,000.00 INR
Materialism and Consumer Culture: Questioning What Matters in Life

(1)

Materialism and Consumer Culture: Questioning What Matters in Life

₹7,500.00 INR ₹5,000.00 INR
Consumer Sense of Self and Identity

(5)

Consumer Sense of Self and Identity

₹7,500.00 INR ₹5,000.00 INR
Historical and Cultural App roaches to Consumption

(1)

Historical and Cultural App roaches to Consumption

₹7,500.00 INR ₹5,000.00 INR
Globalism and Consumption

(2)

Globalism and Consumption

₹7,500.00 INR ₹5,000.00 INR
Gift-giving, Sharing, and Consumption Holidays

(2)

Gift-giving, Sharing, and Consumption Holidays

₹7,500.00 INR ₹5,000.00 INR
Discipline and Liberation in Consumption

(5)

Discipline and Liberation in Consumption

₹7,500.00 INR ₹5,000.00 INR
Magic and Religion in Consumption Practices

(2)

Magic and Religion in Consumption Practices

₹7,500.00 INR ₹5,000.00 INR
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

(0)

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

₹7,500.00 INR ₹5,000.00 INR
Radical Experiential Views: The Consumption Experience and Customer Value

(0)

Radical Experiential Views: The Consumption Experience and Customer Value

₹7,500.00 INR ₹5,000.00 INR
Esthetics and Tastes, Part I: Art and Entertainment

(0)

Esthetics and Tastes, Part I: Art and Entertainment

₹7,500.00 INR ₹5,000.00 INR
Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

(0)

Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

₹7,500.00 INR ₹5,000.00 INR
Nostalgia and Age-Related Preferences

(0)

Nostalgia and Age-Related Preferences

₹7,500.00 INR ₹5,000.00 INR
Quantitative Methods: MDS, MDA , CCA , and Beyond

(3)

Quantitative Methods: MDS, MDA , CCA , and Beyond

₹7,500.00 INR ₹5,000.00 INR
Qualitative Methods, Part I: Interpretive Approaches

(0)

Qualitative Methods, Part I: Interpretive Approaches

₹7,500.00 INR ₹5,000.00 INR
Marketing Applications: Branding, Communications, and Strategy

(0)

Marketing Applications: Branding, Communications, and Strategy

₹7,500.00 INR ₹5,000.00 INR