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The Ultimate Combo for Marketing Mastery! (Set of 2 Books)
The Ultimate Combo for Marketing Mastery! (Set of 2 Books)
The Ultimate Combo for Marketing Mastery! (Set of 2 Books)
The Ultimate Combo for Marketing Mastery! (Set of 2 Books)

The Ultimate Combo for Marketing Mastery! (Set of 2 Books)

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Description

Book 1: Marketing Management Essentials

With this book, you’ll learn how to: 

  • Build a marketing plan
  • Understand areas of specialization in marketing 
  • Demonstrate marketing return on investment
  • Self-evaluate your skills and competencies

Click here to learn more about this book.

Book 2: Market Research Essentials

With this book, you’ll learn how to: 

  • Define and apply different research methods 
  • Ask the right questions for successful research
  • Understand the research strategies used by top brands 
  • Conduct a successful market analysis

Click here to learn more about this book.

Bibliographic Details

Pages: 488 Pages

Paperback (ISBN): 9781636515076

Category: Business & Economics

Author: Samara Omundson, Emily Wheeler, Callie Daum, and Michelle Bartonico, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents. 

Market Research Essentials You Always Wanted to Know

Marketing Management Essentials You Always Wanted To Know

Author

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

  • 5 stars: 54 (68%)
  • 4 stars: 25 (32%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
V
Vikramaditya Roy (India)
Great investment of time for marketing mastery and brand growth strategy

This publication helped us overhaul our marketing strategy and implement high-converting digital campaigns. Highly recommended!

S
Swati Mahajan (India)
Masterful breakdown of market positioning, digital campaigns, and branding

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern marketing professionals.

S
Suresh Menon (India)
An essential reference boxset for marketing managers and digital specialists

Extremely helpful for understanding how to leverage digital marketing channels and consumer data to drive customer acquisition, engagement, and retention.

S
Shreya Shrivastava (India)
Practical frameworks and strategic blueprints for high-impact marketing

The quality of content across both volumes is top-notch. Real-world case studies, marketing checklists, and strategic templates make this an essential desktop companion.

S
Sameer Pande (India)
Very well structured library explaining modern marketing channels and tactics

As a Chief Marketing Officer, this set gave me exact campaign frameworks, ROI measurement models, and strategic toolkits needed to guide our department with absolute precision.

R
Ritika Sengupta (India)
Exceptional guides offering deep insights into customer acquisition and retention

A remarkably clear and well-structured collection. It bridges complex consumer psychology theories with everyday digital marketing needs seamlessly.

R
Rakesh Dwivedi (India)
Highly recommended book bundle focusing on campaign planning and analytics

Purchased this boxset to level up our agency's marketing team. The practical frameworks on campaign execution, customer journey mapping, and conversion optimization have been immensely valuable.

R
Rajeshwari Iyer (India)
Invaluable resource collection for marketing professionals and brand strategists

This 2-book marketing mastery combo is an absolute masterpiece for professionals wanting to dominate modern marketing. The integration of creative brand strategy with data-driven digital tactics is phenomenal.

P
Priyanka Swaminathan (India)
Comprehensive boxset covering digital marketing strategies and consumer engagement

This publication helped us overhaul our marketing strategy and implement high-converting digital campaigns. Highly recommended!

P
Pranav Hegde (India)
Phenomenal 2-book marketing mastery combo for modern brand builders

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern marketing professionals.

N
Neha Kothari (India)
Superb publication offering unmatched marketing mastery and campaign wisdom

Extremely helpful for understanding how to leverage digital marketing channels and consumer data to drive customer acquisition, engagement, and retention.

K
Karanjit Singh (India)
Clear guidance on leveraging consumer insights for explosive brand growth

The quality of content across both volumes is top-notch. Real-world case studies, marketing checklists, and strategic templates make this an essential desktop companion.

H
Harshita Das (India)
Top tier reference library for contemporary marketing strategy and tactics

As a Chief Marketing Officer, this set gave me exact campaign frameworks, ROI measurement models, and strategic toolkits needed to guide our department with absolute precision.

G
Gaurav Choudhury (India)
Transformed how our marketing team designs and executes digital campaigns

A remarkably clear and well-structured collection. It bridges complex consumer psychology theories with everyday digital marketing needs seamlessly.

D
Deepika Menon (India)
Thorough coverage of campaign optimization, consumer psychology, and metrics

Purchased this boxset to level up our agency's marketing team. The practical frameworks on campaign execution, customer journey mapping, and conversion optimization have been immensely valuable.

A
Amitabh Ghosh (India)
Great investment of time for marketing mastery and brand growth strategy

This 2-book marketing mastery combo is an absolute masterpiece for professionals wanting to dominate modern marketing. The integration of creative brand strategy with data-driven digital tactics is phenomenal.

A
Akanksha Roy (India)
Masterful breakdown of market positioning, digital campaigns, and branding

This publication helped us overhaul our marketing strategy and implement high-converting digital campaigns. Highly recommended!

A
Abhishek Tiwari (India)
An essential reference boxset for marketing managers and digital specialists

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern marketing professionals.

Z
Zoya Khan (India)
Practical frameworks and strategic blueprints for high-impact marketing

Extremely helpful for understanding how to leverage digital marketing channels and consumer data to drive customer acquisition, engagement, and retention.

V
Varun Saxena (India)
Very well structured library explaining modern marketing channels and tactics

The quality of content across both volumes is top-notch. Real-world case studies, marketing checklists, and strategic templates make this an essential desktop companion.

T
Tanvi Bhatia (India)
Exceptional guides offering deep insights into customer acquisition and retention

As a Chief Marketing Officer, this set gave me exact campaign frameworks, ROI measurement models, and strategic toolkits needed to guide our department with absolute precision.

S
Siddharth Nambiar (India)
Highly recommended book bundle focusing on campaign planning and analytics

A remarkably clear and well-structured collection. It bridges complex consumer psychology theories with everyday digital marketing needs seamlessly.

S
Sanya Mukherjee (India)
Invaluable resource collection for marketing professionals and brand strategists

Purchased this boxset to level up our agency's marketing team. The practical frameworks on campaign execution, customer journey mapping, and conversion optimization have been immensely valuable.

R
Rohan Pillai (India)
Comprehensive boxset covering digital marketing strategies and consumer engagement

This 2-book marketing mastery combo is an absolute masterpiece for professionals wanting to dominate modern marketing. The integration of creative brand strategy with data-driven digital tactics is phenomenal.

R
Riya Chatterjee (India)
Phenomenal 2-book marketing mastery combo for modern brand builders

This publication helped us overhaul our marketing strategy and implement high-converting digital campaigns. Highly recommended!

R
Rahul Kulkarni (India)
Superb publication offering unmatched marketing mastery and campaign wisdom

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern marketing professionals.

P
Pooja Deshmukh (India)
Clear guidance on leveraging consumer insights for explosive brand growth

Extremely helpful for understanding how to leverage digital marketing channels and consumer data to drive customer acquisition, engagement, and retention.

N
Nikhil Reddy (India)
Top tier reference library for contemporary marketing strategy and tactics

The quality of content across both volumes is top-notch. Real-world case studies, marketing checklists, and strategic templates make this an essential desktop companion.

M
Meera Rao (India)
Transformed how our marketing team designs and executes digital campaigns

As a Chief Marketing Officer, this set gave me exact campaign frameworks, ROI measurement models, and strategic toolkits needed to guide our department with absolute precision.

K
Karan Nair (India)
Thorough coverage of campaign optimization, consumer psychology, and metrics

A remarkably clear and well-structured collection. It bridges complex consumer psychology theories with everyday digital marketing needs seamlessly.

I
Ishan Kapoor (India)
Masterful breakdown of market positioning, digital campaigns, and branding

This 2-book marketing mastery combo is an absolute masterpiece for professionals wanting to dominate modern marketing. The integration of creative brand strategy with data-driven digital tactics is phenomenal.