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The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)

The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)

★★★★★ (4.8/5) Rated by 1,200+ Readers
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Description

Book 1: Business Strategy Essentials

With this book, you’ll learn how to: 

  • Identify your company’s current business strategy
  • Master SWOT analysis and environmental scanning tools
  • Apply practical strategies for business growth
  • Deal with aggressive competitor moves 

Click here to learn more about this book.

Book 2: Market Research Essentials

With this book, you’ll learn how to: 

  • Define and apply different research methods 
  • Ask the right questions for successful research
  • Understand the research strategies used by top brands 
  • Conduct a successful market analysis

Click here to learn more about this book.

Bibliographic Details

Pages: 390 Pages

Paperback (ISBN): 9781636515069

Category: Business & Economics

Author: Samara Omundson, Emily Wheeler, Callie Daum, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents. 

Market Research Essentials You Always Wanted to Know

Business Strategy Essentials You Always Wanted To Know

Author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

  • 5 stars: 40 (66%)
  • 4 stars: 21 (34%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anika Mahajan (India)
Masterful breakdown of research design, data interpretation, and strategy

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

I
Ishaan Roy (India)
Great investment of time for market research strategy and execution mastery

This publication helped us overhaul our research methodology and build a deeply strategic market analysis process. Highly recommended!

R
Reyansh Menon (India)
An essential reference boxset for market analysts and enterprise strategists

Extremely helpful for understanding how to leverage market research insights to optimize product positioning, consumer targeting, and long-term strategy.

K
Kavya Shrivastava (India)
Practical frameworks and strategic blueprints for modern market researchers

The quality of content across both volumes is top-notch. Real-world case studies, research checklists, and strategic templates make this an essential desktop companion.

K
Kabir Pande (India)
Very well structured library explaining qualitative and quantitative market studies

As a Director of Market Research, this set gave me exact frameworks, data collection models, and strategic toolkits needed to guide our department with absolute precision.

P
Prisha Sengupta (India)
Exceptional guides offering deep insights into consumer research and planning

A remarkably clear and well-structured collection. It bridges complex research theories with everyday corporate strategy needs seamlessly.

Z
Zayn Dwivedi (India)
Highly recommended book bundle focusing on data collection and market insights

Purchased this boxset to elevate our market research and competitive intelligence teams. The practical frameworks on survey design, consumer behavior analysis, and strategic positioning have been immensely valuable.

R
Ridhi Iyer (India)
Invaluable resource collection for research analysts and strategic planners

This 2-book strategy guide set is an absolute masterpiece for professionals wanting to master market research. The integration of advanced research methodologies with strategic planning is phenomenal.

A
Arnav Swaminathan (India)
Comprehensive boxset covering advanced market research methodologies and strategy

This publication helped us overhaul our research methodology and build a deeply strategic market analysis process. Highly recommended!

T
Tara Hegde (India)
Phenomenal 2-book strategy guide set for professional market researchers

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

V
Vedant Das (India)
Top tier reference library for contemporary market research and strategy

As a Director of Market Research, this set gave me exact frameworks, data collection models, and strategic toolkits needed to guide our department with absolute precision.

K
Kabir Kothari (India)
Superb publication offering unmatched market research and strategic wisdom

Extremely helpful for understanding how to leverage market research insights to optimize product positioning, consumer targeting, and long-term strategy.

M
Myra Singh (India)
Clear guidance on translating consumer research data into winning strategies

The quality of content across both volumes is top-notch. Real-world case studies, research checklists, and strategic templates make this an essential desktop companion.

S
Sana Choudhury (India)
Transformed how our market research team plans and executes studies

A remarkably clear and well-structured collection. It bridges complex research theories with everyday corporate strategy needs seamlessly.

R
Rudra Menon (India)
Thorough coverage of survey design, competitive intelligence, and analytics

Purchased this boxset to elevate our market research and competitive intelligence teams. The practical frameworks on survey design, consumer behavior analysis, and strategic positioning have been immensely valuable.

N
Nyra Ghosh (India)
Great investment of time for market research strategy and execution mastery

This 2-book strategy guide set is an absolute masterpiece for professionals wanting to master market research. The integration of advanced research methodologies with strategic planning is phenomenal.

K
Krish Roy (India)
Masterful breakdown of research design, data interpretation, and strategy

This publication helped us overhaul our research methodology and build a deeply strategic market analysis process. Highly recommended!

M
Meher Tiwari (India)
An essential reference boxset for market analysts and enterprise strategists

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

V
Vivaan Khan (India)
Practical frameworks and strategic blueprints for modern market researchers

Extremely helpful for understanding how to leverage market research insights to optimize product positioning, consumer targeting, and long-term strategy.

A
Ahana Saxena (India)
Very well structured library explaining qualitative and quantitative market studies

The quality of content across both volumes is top-notch. Real-world case studies, research checklists, and strategic templates make this an essential desktop companion.

N
Navya Nambiar (India)
Highly recommended book bundle focusing on data collection and market insights

A remarkably clear and well-structured collection. It bridges complex research theories with everyday corporate strategy needs seamlessly.

S
Shaurya Bhatia (India)
Exceptional guides offering deep insights into consumer research and planning

As a Director of Market Research, this set gave me exact frameworks, data collection models, and strategic toolkits needed to guide our department with absolute precision.

K
Kabir Mukherjee (India)
Invaluable resource collection for research analysts and strategic planners

Purchased this boxset to elevate our market research and competitive intelligence teams. The practical frameworks on survey design, consumer behavior analysis, and strategic positioning have been immensely valuable.

A
Avani Pillai (India)
Comprehensive boxset covering advanced market research methodologies and strategy

This 2-book strategy guide set is an absolute masterpiece for professionals wanting to master market research. The integration of advanced research methodologies with strategic planning is phenomenal.

D
Dhruv Chatterjee (India)
Phenomenal 2-book strategy guide set for professional market researchers

This publication helped us overhaul our research methodology and build a deeply strategic market analysis process. Highly recommended!

S
Shanaya Kulkarni (India)
Superb publication offering unmatched market research and strategic wisdom

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

A
Arjun Deshmukh (India)
Clear guidance on translating consumer research data into winning strategies

Extremely helpful for understanding how to leverage market research insights to optimize product positioning, consumer targeting, and long-term strategy.

S
Siya Reddy (India)
Top tier reference library for contemporary market research and strategy

The quality of content across both volumes is top-notch. Real-world case studies, research checklists, and strategic templates make this an essential desktop companion.

K
Kian Rao (India)
Transformed how our market research team plans and executes studies

As a Director of Market Research, this set gave me exact frameworks, data collection models, and strategic toolkits needed to guide our department with absolute precision.

A
Aanya Nair (India)
Thorough coverage of survey design, competitive intelligence, and analytics

A remarkably clear and well-structured collection. It bridges complex research theories with everyday corporate strategy needs seamlessly.