Business Statistics Essentials You Always Wanted To Know

What This Book Is About
What You Can Expect to Learn
Why This Book Is Unique

1. Introduction to Business Statistics
1.1 Background to Business Statistics
1.2 Applications of Business Statistics
1.3 Importance of Business Statistics
1.4 Essential Terms in Statistics
1.5 Misuse of Statistics
Chapter Summary
Further Learning
Quiz

2. Data Collection and Presentation
2.1 Variables and Types
2.2 Classification of Data
2.3 Measurement Scales
2.4 Methods Used for Data Collection
2.5 Data Presentation
2.6 Ethical Considerations in Data Collection
Chapter Summary
Further Learning
Quiz

3. Descriptive Statistics
3.1 Measures of Central Tendency
3.2 Measures of the Middle
3.3 General Properties of Measures of the Middle and Measures of Central Tendency
3.4 Measures of Dispersion
Chapter Summary
Further Learning
Quiz

4. Probability Distribution
4.1 Random Variables
4.2 Probability Rules
4.3 Discrete Probability Distributions
4.4 Continuous Probability Distributions
Chapter Summary
Further Learning
Quiz

5. Probability and Counting Rules
5.1 Counting Rules
5.2 Combining Probability and Counting Rules
Chapter Summary
Further Learning
Quiz

6. Sampling and Sampling Techniques
6.1 Terminologies in Sampling
6.2 Considerations for Planning a Sample Survey
6.3 Reasons for Sampling
6.4 Sampling Bias
6.5 Types of Errors in Sampling
6.6 Sampling Techniques
Chapter Summary
Further Learning
Quiz

7. Correlation Analysis
7.1 Measuring Correlation Between Variables
7.2 Interpreting the Values of the Coefficient of Correlation
7.3 Testing the Significance of the Correlation Coefficient
7.4 Limitations of Correlation
Chapter Summary
Further Learning
Quiz

8. Regression Analysis
8.1 Introduction to Regression Analysis
8.2 Linear Regression
Chapter Summary
Further Learning
Quiz

9. Hypothesis Testing
9.1 Introduction to Hypothesis Testing
9.2 Type I and II Errors
9.3 Sources of Hypothesis Testing
9.4 Key Concepts in Hypothesis Testing
9.5 General Procedure of Hypothesis Testing
Chapter Summary
Further Learning
Quiz

Inventory Management Optimization Using Business Statistics
Overview:

Customer Segmentation and Targeted Marketing Using Business Statistics
Overview:

Statistical Tables

References

Bibliography and Suggested Readings

Dr. Bianca Szasz is a Ph.D. holder in Space Engineering. In over 14 years of experience in engineering and a dedicated focus of 4 years in data analytics, she has used data analytics in a variety of innovative projects, like post-processing of the wind tunnel test results and the analysis of high enthalpy heating test results. Her enthusiasm for data analytics eventually expanded beyond using it for work. Now she is passionate about educating the future generation of data analysts.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

This timely book advances the current knowledge on consumer behavior in the digital age by providing readers with a fresh perspective and practical guide to navigate digital ecosystems.
-- Stefania Denise Escobar,
Academic Lecturer,
Abu Dhabi Hospitality Academy Les Roches

This book offers a comprehensive introduction to the fundamentals for understanding consumer behavior, a key managerial competence in the artificial intelligence era, by integrating solid theoretical foundations with practical applications.
-- Emanuele Gabriel Margherita,
Tenure-Track Assistant Professor,
Link Campus University, Rome

This book offers a clear and engaging perspective on digital consumer behavior, making it highly accessible and enjoyable to read. It provides practical tools such as case studies and applied exercises that add value beyond theory. Its well-structured content and broad coverage make it relevant across academic contexts (e.g., students and professors) as well as the business world (e.g., professionals, small and large companies), positioning it as a versatile and insightful resource.
-- Giuseppe Ceci,
Academic Researcher in Management,
MIT Senseable City Lab (Brazil)

This book delivers a timely analysis of how data-driven technologies and digital platforms influence consumer behavior and decision-making. It combines insights from multiple disciplines to examine the strategic and ethical tensions between personalization, persuasion, and consumer agency. The inclusion of real-world cases and end-of-chapter exercises enhances its practical relevance, making it a valuable resource for both managers and students.
-- Ginevra Testa, Professor, University of Genoa

This book provides a timely perspective on digital consumer behaviour, offering readers a practical and insightful guide to understanding consumer decision-making in digital markets. Its focus on behavioural insights and managerial relevance makes it a valuable resource across academic and professional contexts.
-- Ludovica Antenozio,
Marketing Specialist and Academic Researcher in Business Strategy and Digital Orientation, Spain

This book presents a clear and engaging exploration of digital customer behavior, seamlessly blending academic rigor with real-world business relevance.
-- Enrico Ferrara,
Digital Area Manager,
Würth Italia

This book delivers a clear and focused analysis of how digital systems shape visibility, choice, and purchasing behavior. By linking algorithms, interface design, and data usage to real user outcomes, it moves beyond a purely technical view and highlights the practical impact of platform decisions. This integrated perspective makes the book highly relevant for anyone working on complex, user-centered digital projects.
-- Letizia Faieta,
IT Project Manager,
Dromedian

One of the key strengths of Digital Consumer Behavior Essentials is the balance between theory and practice. The book provides practical tools to understand and manage personalization, recommendation systems, and data governance, helping turn technical choices into informed design decisions that directly impact user experience and behavior.
-- Simone Vona,
Project Manager,
Würth Italy

An informative overview into consumerism and how it shapes the world today. An insightful book.
-- Megan Johnson,
Librarian, Burnley Central Library

Online Resources

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