1. Understanding Digital Marketing
1.1 Traditional Marketing vs. Digital Marketing
1.2 Traditional Marketing vs. Digital Marketing: The Differences
1.3 How Digital Marketing Works
1.3.1 Digital Marketing Objectives
1.3.2 Digital Marketing Strategies
1.3.3 Does Digital Marketing Work?
Sample Case
Our Take
Quiz 1
2. Creating a Content Marketing Framework: Turning Prospect Visitors into Customers
2.1 Techniques of Well-Developed Content Marketing
2.1.1 Complete Content Marketing Comprises a Full Marketing Funnel
2.1.2 Create Intent-Based Content
2.1.3 Complete Content Marketing is Ascension Focused
2.1.4 Complete Marketing Is Segmented
2.1.5 Complete Content Marketing is Cross Channeled
2.1.6 Complete Content Marketing Is Based on Avatars
2.2 Smart Content Development Tool
2.3 Content Marketing Plan
2.4 Tactics to Measure Content Marketing Success
Our Take
Quiz 2
3. Digital Advertising: Creating A Plan That Works
3.1 A Little Overview of Paid Traffic
3.1.1 Best Sources for Paid Traffic
3.2 How to Implement Digital Advertising Easily
3.2.1 Concepts of Evaluating Your Target Audience
3.3 Five Elements of High Performing Advertisement Campaigns
3.4 How to Implement and Scale Your Ad Campaign
3.5 Metrics to Measure Your Digital Advertising Campaign
Sample Case
Our Take
Quiz 3
4. Critical Components of Social Media Marketing
4.1 Key components of a perfect social media account
4.1.1 Social Listening
4.1.2 Social Influencing
4.1.3 Social Networking
4.1.4 Social Selling
4.2 Social Media Success Metrics
Sample Case
Our Take
Quiz 4
5. Understanding E-mail Marketing
5.1 Roles of E-mail Marketing
5.2 Methods of Well-Executed E-mail Marketing
5.2.1 Types of Effective Marketing E-mails
5.2.2 The Phases of E-mail Marketing
5.3 The Metrics to Measure E-mail Marketing
Our Take
Quiz 5
6. Mastering Search Engine Marketing
6.1 Our Take On SEO
6.2 Methods of Well-Executed Search
6.3 The Stages for a Winning SEO
6.4 Metrics to Measure Search Marketing Strategies
Our Take
Quiz 6
7. Key Metrics in Digital Marketing for Tracking and Measuring Success
7.1 Why Data Is Important
7.2 Categories of Metrics in Digital Marketing
7.3 Measuring Your Digital Marketing Metrics Successfully
7.4 Digital Marketing Metrics You Need to Track and Measure
7.4.1 Traffic Metrics
7.4.2 Conversion Metrics
7.4.3 Revenue Metrics
Our Take
Quiz 7
8. Taking Advantage of Conversion Rate Optimization (CRO)
8.1 What is Conversion Rate Optimization (CRO)?
8.2 Why Is CRO So Important?
8.3 How to Perfectly Execute CRO
8.4 The Metrics
Our Take
Quiz 8