The Ultimate Combo for Marketing Mastery! (Set of 2 Books)

Name: The Ultimate Combo for Marketing Mastery! (Set of 2 Books)
SKU: 9781636515076
Price: 970.00 INR
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Description

Book 1: Marketing Management Essentials

With this book, you’ll learn how to:

Build a marketing plan
Understand areas of specialization in marketing
Demonstrate marketing return on investment
Self-evaluate your skills and competencies

Click here to learn more about this book.

Book 2: Market Research Essentials

With this book, you’ll learn how to:

Define and apply different research methods
Ask the right questions for successful research
Understand the research strategies used by top brands
Conduct a successful market analysis

Click here to learn more about this book.

Bibliographic Details

Pages: 488 Pages

Paperback (ISBN): 9781636515076

Category: Business & Economics

Author: Samara Omundson, Emily Wheeler, Callie Daum, and Michelle Bartonico, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents.

Market Research Essentials You Always Wanted to Know

Marketing Management Essentials You Always Wanted To Know

Author

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.