Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period

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Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

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P
Priya Sharma
Essential for Social Responsibility

A great resource for understanding the social responsibility aspects of marketing. Some chapters are a bit dense, but the insights make it worthwhile.

S
Selin Kaya
Insightful and Well-Researched

I found this book to be highly insightful, especially the focus on ethics in macromarketing. It's a valuable addition to academic and professional libraries.

E
Emily Johnson
Thought-Provoking and Relevant

This book bridges the gap between macromarketing theory and real-world ethical challenges. The content is timely and well-organized. A must-read for marketers!

J
John Carter
Comprehensive Guide to Macromarketing

This book provides an in-depth exploration of macromarketing and its ethical dimensions. The research tradition outlined is well-documented and thought-provoking. Highly recommended for students and professionals alike!