Marketing Theory: Philosophy of Science Controversies in Marketing

In stock - Ready to be shipped

₹7,500.00 INR ₹5,000.00 INR
Special Discount Unlocks At Checkout
Format

Share

Marketing Theory: Philosophy of Science Controversies in Marketing

Marketing Theory: Philosophy of Science Controversies in Marketing

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

You May Also Like...

Forecasting in Marketing

Forecasting in Marketing

₹7,500.00 INR ₹677.00 INR
A book titled "Zaltman Metaphor Elicitation Technique" by Gerald Zaltman.

Zaltman Metaphor Elicitation Technique

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled 'Visioning the Future' by Jagdish N. Sheth.

Visioning the Future

₹7,500.00 INR ₹5,000.00 INR
A book titled "The Social and Ethical Side of Marketing" by Philip Kotler.

The Social And Ethical Side Of Marketing

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled 'The Price-Quality-Value Relationship' by Kent B. Monroe.

The Price-Quality-Value Relationship

₹7,500.00 INR ₹5,000.00 INR

Recently viewed products

  • 5 stars: 5 (56%)
  • 4 stars: 4 (44%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Arjun Patel

This book dives deep into the complexities of marketing theories and their evolution. The philosophical approach adds depth to the content. Its a great resource for students pursuing advanced marketing studies.

A
Ananya Rao

Marketing Theory is a thought-provoking book that goes beyond the basics of marketing. Its an essential read for those interested in understanding the science and philosophy behind marketing practices. Well-written and comprehensive.

D
David Mitchell

This book stands out as an intellectual masterpiece in the field of marketing. The discussions on the philosophy of science and its application to marketing are fascinating. Perfect for academics and marketing professionals seeking deeper insights.

M
Mehmet Yilmaz

A brilliant resource that challenges traditional marketing theories. The author has done a commendable job of addressing controversies in the field with clarity and evidence. Highly recommend this for anyone in the academic or professional realm.

S
Sarah Thompson

An insightful exploration of marketing theory and its philosophical underpinnings. The book is well-researched and provides thought-provoking perspectives on controversies in marketing. A must-read for academics and professionals alike.

E
Ebru Y?ld?r?m

Shelby D. Hunts analysis of marketing theories is both insightful and thorough. The book challenges traditional views and provides a refreshing perspective on the subject. A valuable addition to any marketers library.

A
Ananya Sharma

This book offers a comprehensive take on the controversies and evolution of marketing theories. Its perfect for students and professionals alike who want to explore marketing from a philosophical and scientific perspective.

D
David Thompson

An exceptional resource for academics and practitioners. Marketing Theory dives deep into the intersection of science and philosophy in marketing, offering a balanced and nuanced perspective. Truly a masterpiece!

M
Michael Johnson

Marketing Theory by Shelby D. Hunt is a brilliant exploration of the philosophical foundations of marketing. The discussions are thought-provoking and perfect for anyone seeking a deeper understanding of marketing science. Highly recommended!