Business Intelligence and Data Analytics Essentials You Always Wanted to Know: Master BI Tools, Analytics Techniques, Big Data, and Real-World Case Studies (Set of 2 Books)

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Business Intelligence Essentials You Always Wanted to Know

Data Analytics Essentials You Always Wanted To Know

Irene Tobajas is an accomplished consultant and a sought-after Business Intelligence expert with around a decade of experience in data analytics and strategic decision-making.

Dr. Bianca Szasz is a Ph.D. holder in Space Engineering. In over 14 years of experience in engineering and a dedicated focus of 4 years in data analytics, she has used data analytics in a variety of innovative projects, like post-processing of the wind tunnel test results and the analysis of high enthalpy heating test results. Her enthusiasm for data analytics eventually expanded beyond using it for work. Now she is passionate about educating the future generation of data analysts.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Ideal for professionals, students, and mid-level managers seeking data-driven decision-making skills, "Business Intelligence Essentials" serves as a valuable resource for business analytics courses and organizational training programs. Libraries and startups would also benefit from its actionable insights for scalable BI strategies.
--Joyjit Pal
Strategy Consultant, Deloitte

The book would provide a good introduction for newcomers to BI and for managers. I like the way she approaches projects by starting with the desired KPIs. What we find useful is mocking up some data with Excel or even Power BI Desktop to show users what we're talking about and to demonstrate the potential KPIs. I liked the way the book leaned into prescriptive analytics as well. This is an area that so many books ignore.
-- Dr. Greg Low
Consultant, Public Speaker, and Member of Microsoft RD Program in Australia

The book is an excellent resource for anyone interested in data analytics. Whether you're a student, professional, or simply a curious learner, this book provides the knowledge and tools needed to navigate and excel in the world of data analytics.
-- Tamer Abu Rouk, Space Engineer

Great book! It helped me understand all we can do with data analytics tools and, thanks to this book, I have started to implement some data analytics techniques at my own job!
-- Sara Szasz, Chief Economist

Business Intelligence Essentials You Always Wanted to Know
Instructor Resources

Data Analytics Essentials You Always Wanted To Know
Instructor Resources