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A Marketer’s Guide to Success (Set of 2 Books)
Estimated delivery between September 13 and September 15.
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A Marketer’s Guide to Success (Set of 2 Books)
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Description
Book 1: Marketing Management Essentials You Always Wanted to Know
With this book, you will:
- Learn how to build a marketing plan
- Get an understanding of the various marketing specialization areas
- Pick up approaches and resources to demonstrate marketing return on investment
- Grasp how to self-evaluate your skills and competencies
Click here to learn more about the book.
Book 2: Consumer Behavior Essentials You Always Wanted to Know
With this book, you’ll learn how to:
- Decode consumer minds
- Learn how top brands attract consumers
- Develop a fool-proof marketing strategy for your brand
- Build a strong brand image and loyalty
- Leverage consumer insights to drive success
Bibliographic Details
Pages: 566 pages
Paperback (ISBN): 9781636514130
Category: Business & Economics
Author: Callie Daum, Michelle Bartonico, Pablo Ibarreche, Vibrant Publishers
Table of Contents
Click on individual book titles below to view their complete Table of Contents.
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Author
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.
Series
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Editorial Reviews
This is a very thorough guide for anyone looking to understand the dynamic world of marketing. The content covers everything from budgeting techniques to digital marketing, empowering readers with practical knowledge and quizzes to reinforce learning. It would be a good resource for anyone in the marketing sphere.
-- Kara Stefancik
Net Galley Reviewer
Marketing Management Essentials is a welcome addition in a world of marketing textbooks which read more like a dictionary of terms. Indeed, marketing is a practice, not just a collection of concepts and terms, and this book provides marketing practitioners with practical tools and approaches for everyday use. The writing is clear and accessible, and the end-of-chapter quizzes reinforce the main takeaways.
-- John D Branch, PhD EdD DProf
The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life.
-- Nancy Harhut, Author of Using Behavioral Science in Marketing and CCO at HBT Marketing
One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices.
-- Pratik Chauhan Assistant Professor,
Vidyabharti Trust College of MCA & MBA
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- 5 stars: 44 (69%)
- 4 stars: 20 (31%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
This publication helped us streamline our marketing workflows and deliver high-impact campaigns with complete confidence. Highly recommended!
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for modern marketing practitioners.
Extremely helpful for understanding how to optimize social media ads, content marketing pipelines, and customer retention metrics.
The quality of content is top-notch. Real-world case studies, conversion optimization tips, and channel planning guides make this an essential desk companion.
As a digital marketer, this manual gave me the exact frameworks, campaign blueprints, and analytics strategies needed to scale our outreach efficiently.
Purchased this book to level up our startup's marketing funnel and customer acquisition strategies. The practical frameworks on targeting, ROI tracking, and brand messaging have been invaluable.
A remarkably clear and well-structured guide. It breaks down complex marketing concepts into actionable steps without unnecessary jargon.
This book is an absolute masterpiece for marketers looking to elevate their campaigns and strategy. The coverage of digital channels, consumer psychology, and brand positioning is exceptionally practical.
This publication helped us streamline our marketing workflows and deliver high-impact campaigns with complete confidence. Highly recommended!
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for modern marketing practitioners.
A remarkably clear and well-structured guide. It breaks down complex marketing concepts into actionable steps without unnecessary jargon.
Extremely helpful for understanding how to optimize social media ads, content marketing pipelines, and customer retention metrics.
The quality of content is top-notch. Real-world case studies, conversion optimization tips, and channel planning guides make this an essential desk companion.
As a digital marketer, this manual gave me the exact frameworks, campaign blueprints, and analytics strategies needed to scale our outreach efficiently.
Purchased this book to level up our startup's marketing funnel and customer acquisition strategies. The practical frameworks on targeting, ROI tracking, and brand messaging have been invaluable.
This book is an absolute masterpiece for marketers looking to elevate their campaigns and strategy. The coverage of digital channels, consumer psychology, and brand positioning is exceptionally practical.
This publication helped us streamline our marketing workflows and deliver high-impact campaigns with complete confidence. Highly recommended!
Extremely helpful for understanding how to optimize social media ads, content marketing pipelines, and customer retention metrics.
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for modern marketing practitioners.
The quality of content is top-notch. Real-world case studies, conversion optimization tips, and channel planning guides make this an essential desk companion.
This publication helped us streamline our marketing workflows and deliver high-impact campaigns with complete confidence. Highly recommended!
As a digital marketer, this manual gave me the exact frameworks, campaign blueprints, and analytics strategies needed to scale our outreach efficiently.
A remarkably clear and well-structured guide. It breaks down complex marketing concepts into actionable steps without unnecessary jargon.
Purchased this book to level up our startup's marketing funnel and customer acquisition strategies. The practical frameworks on targeting, ROI tracking, and brand messaging have been invaluable.
This book is an absolute masterpiece for marketers looking to elevate their campaigns and strategy. The coverage of digital channels, consumer psychology, and brand positioning is exceptionally practical.
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for modern marketing practitioners.
The quality of content is top-notch. Real-world case studies, conversion optimization tips, and channel planning guides make this an essential desk companion.
As a digital marketer, this manual gave me the exact frameworks, campaign blueprints, and analytics strategies needed to scale our outreach efficiently.
Extremely helpful for understanding how to optimize social media ads, content marketing pipelines, and customer retention metrics.
A remarkably clear and well-structured guide. It breaks down complex marketing concepts into actionable steps without unnecessary jargon.
This book is an absolute masterpiece for marketers looking to elevate their campaigns and strategy. The coverage of digital channels, consumer psychology, and brand positioning is exceptionally practical.
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