With emerging brands from China, India, and beyond reshaping global markets, like BYD, On Shoes, Tata, and even bold moves from legacy players like Jaguar, understanding brand strategy has never been more critical. Brand Management Essentials offers a timely and practical guide to building, positioning, and growing brands in this competitive world. After all, creating a brand is paramount to all successful businesses!
-- Pablo Ibarreche Luquin Business Consultant
Is everybody in the world as mystified by the idea of brands and branding as I am? If so, Brand Management Essentials will get you started on a whole new way of looking at not only branding but also your use of it to increase your business.
-- Mike Michelsen Writer & Journalist
Brand Management Essentials provides readers a top-to-bottom framework that shows why your brand is your most valuable asset. If you’re looking for an in-depth exploration of key branding concepts in an approachable, easy-to-read style, this book is for you.
-- Jamie Turner Author, Professor, and CNN Contributor--
Brand Management Essentials is a clear and practical roadmap that shows how strong brand thinking can guide identity, equity, and strategy at every stage of business growth.
-- Prof. Filippo Marchesani, Professor of “Management of Innovation” and “Digital Consumer Behavior”, University “G. d’Annunzio” Chieti-Pescara.
Brand Management Essentials delivers a practical roadmap for turning brand strategy into measurable business impact by blending foundational principles with actionable tools for identity, segmentation, and market adaptability. The chapters are refreshing, and the inclusion of neuromarketing and the science behind branding sets this book apart from your typical branding books.
-- Michelle Bartonico Senior Strategist, Trinity University
Brand Management Essentials is a no-nonsense guide for anyone building a purposeful brand in today's dynamic, real-world markets. It reads like wisdom from a seasoned brand builder who provides clear, practical and immediately applicable frameworks for navigating the messy reality of growing brands where it matters most.
-- Maria Isa Founder, AfriMaisha Marketing