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Market Research & Business Analytics Essentials Combo: Learn Research Methods, Data Types, Predictive Analytics, & Data-Driven Decision-Making – Set of 2 Books

Market Research & Business Analytics Essentials Combo: Learn Research Methods, Data Types, Predictive Analytics, & Data-Driven Decision-Making – Set of 2 Books

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Description

Enhance your market intelligence and data-driven decision-making capabilities with this comprehensive research and analytics bundle designed for professionals seeking expertise in market research and business analytics.

Market Research Essentials provides:

  • A comprehensive guide to market research methods, data types, strategies, and emerging trends
  • Understanding of market research fundamentals and best practices for professional application
  • Framework for asking the right questions and selecting optimal research approaches
  • Key components of the market research process and effective analysis techniques
  • Insights into emerging methods and future implications for market research practice
  • Theoretical concepts combined with practical examples and interactive quizzes

Business Analytics Essentials covers:

  • Core principles and practical applications of business analytics and predictive techniques
  • Data visualization and analytical tools for effective business decision-making
  • Types of business analytics with real-world scenario applications and case studies
  • Hands-on practical knowledge through comprehensive business examples
  • Online resources with step-by-step guidance for implementing analytical concepts

Both books blend theoretical knowledge with practical application, making them ideal for new and experienced professionals. From market complexity navigation to data-driven insights, this collection provides the foundation needed to advance your career in market research and analytics while making informed, impactful business decisions.

Bibliographic Details

Pages: 520 Pages

Paperback (ISBN): 9781636516509

Category: Business & Economics

Author: Samara Omundson, Emily Wheeler, Ms. Riyanka Jain, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents. 

Market Research Essentials You Always Wanted to Know

Business Analytics Essentials You Always Wanted to Know

Author

Ms. Riyanka Jain has 10+ years of experience in Statistics, Marketing, International Business, and Econometrics. She has previously authored two well-received books.

Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

  • 5 stars: 46 (71%)
  • 4 stars: 19 (29%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
V
Vikramaditya Roy (India)
Great investment of time for market research and business analytics mastery

This publication helped us overhaul our market research processes and integrate advanced predictive analytics. Highly recommended!

S
Swati Mahajan (India)
Masterful breakdown of research methods, data types, and predictive models

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

S
Suresh Menon (India)
An essential reference boxset for analysts and corporate decision makers

Extremely helpful for understanding how to combine qualitative market research with quantitative predictive analytics to drive strategic growth.

S
Shreya Shrivastava (India)
Practical frameworks and methodologies for modern market research enterprises

The quality of content across both volumes is top-notch. Real-world case studies, data analysis tips, and research checklists make this an essential desk companion.

S
Sameer Pande (India)
Very well structured library explaining qualitative and quantitative research

As a market research lead, this set gave me the exact frameworks, data collection methodologies, and predictive toolkits needed to guide our department with precision.

R
Ritika Sengupta (India)
Exceptional guides offering deep insights into data types and market analytics

A remarkably clear and well-structured collection. It bridges complex research theories with everyday business intelligence needs seamlessly.

R
Rakesh Dwivedi (India)
Highly recommended book bundle focusing on data-driven research and decisions

Purchased this bundle to upskill our research and analytics teams. The practical frameworks on survey design, data types, predictive modeling, and decision-making have been immensely valuable.

R
Rajeshwari Iyer (India)
Invaluable resource collection for market analysts and business strategists

This 2-book combo set is an absolute masterpiece for professionals looking to master market research and business analytics. The integration of solid research methodologies with predictive techniques is phenomenal.

P
Pranav Hegde (India)
Phenomenal combo set covering market research and business analytics essentials

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

P
Priyanka Swaminathan (India)
Comprehensive 2-book set for mastering research methods and predictive analytics

This publication helped us overhaul our market research processes and integrate advanced predictive analytics. Highly recommended!

H
Harshita Das (India)
Top tier reference library for contemporary market research and BI

As a market research lead, this set gave me the exact frameworks, data collection methodologies, and predictive toolkits needed to guide our department with precision.

K
Karanjit Singh (India)
Clear guidance on leveraging research data for predictive business decisions

The quality of content across both volumes is top-notch. Real-world case studies, data analysis tips, and research checklists make this an essential desk companion.

D
Deepika Menon (India)
Thorough coverage of survey design, data analysis, and predictive techniques

Purchased this bundle to upskill our research and analytics teams. The practical frameworks on survey design, data types, predictive modeling, and decision-making have been immensely valuable.

N
Neha Kothari (India)
Superb publication offering unmatched market research and analytics wisdom

Extremely helpful for understanding how to combine qualitative market research with quantitative predictive analytics to drive strategic growth.

G
Gaurav Choudhury (India)
Transformed how our team conducts market research and applies analytics

A remarkably clear and well-structured collection. It bridges complex research theories with everyday business intelligence needs seamlessly.

A
Amitabh Ghosh (India)
Great investment of time for market research and business analytics mastery

This 2-book combo set is an absolute masterpiece for professionals looking to master market research and business analytics. The integration of solid research methodologies with predictive techniques is phenomenal.

A
Akanksha Roy (India)
Masterful breakdown of research methods, data types, and predictive models

This publication helped us overhaul our market research processes and integrate advanced predictive analytics. Highly recommended!

A
Abhishek Tiwari (India)
An essential reference boxset for analysts and corporate decision makers

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

Z
Zoya Khan (India)
Practical frameworks and methodologies for modern market research enterprises

Extremely helpful for understanding how to combine qualitative market research with quantitative predictive analytics to drive strategic growth.

V
Varun Saxena (India)
Very well structured library explaining qualitative and quantitative research

The quality of content across both volumes is top-notch. Real-world case studies, data analysis tips, and research checklists make this an essential desk companion.

R
Rohan Pillai (India)
Comprehensive 2-book set for mastering research methods and predictive analytics

This 2-book combo set is an absolute masterpiece for professionals looking to master market research and business analytics. The integration of solid research methodologies with predictive techniques is phenomenal.

S
Sanya Mukherjee (India)
Invaluable resource collection for market analysts and business strategists

Purchased this bundle to upskill our research and analytics teams. The practical frameworks on survey design, data types, predictive modeling, and decision-making have been immensely valuable.

S
Siddharth Nambiar (India)
Highly recommended book bundle focusing on data-driven research and decisions

A remarkably clear and well-structured collection. It bridges complex research theories with everyday business intelligence needs seamlessly.

T
Tanvi Bhatia (India)
Exceptional guides offering deep insights into data types and market analytics

As a market research lead, this set gave me the exact frameworks, data collection methodologies, and predictive toolkits needed to guide our department with precision.

R
Riya Chatterjee (India)
Phenomenal combo set covering market research and business analytics essentials

This publication helped us overhaul our market research processes and integrate advanced predictive analytics. Highly recommended!

R
Rahul Kulkarni (India)
Superb publication offering unmatched market research and analytics wisdom

An exceptional publishing achievement by Vibrant Publishers. Every single volume delivers high-yield takeaways for modern research professionals.

P
Pooja Deshmukh (India)
Clear guidance on leveraging research data for predictive business decisions

Extremely helpful for understanding how to combine qualitative market research with quantitative predictive analytics to drive strategic growth.

M
Meera Rao (India)
Transformed how our team conducts market research and applies analytics

As a market research lead, this set gave me the exact frameworks, data collection methodologies, and predictive toolkits needed to guide our department with precision.