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Entrepreneurship & Strategy Essentials: Build Your Business with Winning Plans, Strategic Thinking & Market Insight | Combo for Startups, Founders & Business Leaders (Set of 3 Books)

Entrepreneurship & Strategy Essentials: Build Your Business with Winning Plans, Strategic Thinking & Market Insight | Combo for Startups, Founders & Business Leaders (Set of 3 Books)

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Description

This set of books will help you to:

Strategize your business - The most crucial part of starting a business is strategizing its operations and marketing. Business Strategy Essentials You Always Wanted To Know teaches you how to formulate effective business strategies with the help of real-world examples and case studies.

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Curate an effective business plan - A business plan is the blueprint of a business. Business Plan Essentials You Always Wanted To Know teaches you the basics of an effective business plan, how to do market analysis, how to make financial projections, and how to create a practical plan.

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Learn what it takes to be an entrepreneur - In Entrepreneurship Essentials You Always Wanted To Know, you will get a deep understanding of what entrepreneurship entails and how you can set up your own business, target customers, handle competitors and expand your venture.

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Bibliographic Details

Pages: 620 pages

Paperback (ISBN): 978B0C6LQ8X9W

Category: Business & Economics

Author: Dr. Callie Daum, Dr. AnnaMaria Bliven, Vibrant Publishers

Table of Contents
Author

Dr. AnnaMaria Bliven has worked as a business professional for over 30 years developing and managing for-profit and not-for-profit companies. Starting with a career in travel, then military service, and eventually as an educator in higher education, Dr. Bliven has gained valuable experience and expertise she wishes to share so that others can enjoy their business journey ventures and succeed.

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

Teaching business planning for thirty years has forced me to be highly selective when considering a textbook, template, or software purporting to be helpful to new business plan writers. Business Plan Essentials caught my eye and interest quickly because it is precisely the kind of material I want my students and clients to work with for a successful outcome.
-- Stephen O’Mara, Professor of Business Entrepreneurship, Mendocino College

Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East

The author has covered all the essential topics about entrepreneurship in this book in a simple and easy to understand language. This will be a resourceful book for undergraduate and graduate courses and also for new entrepreneurs.
-- Bharath Samishetti, Assistant Professor Balaji Institute of Management Sciences

Supplemental Resources

Business Plan Essentials You Always Wanted to Know
Instructor Resources

Business Strategy Essentials You Always Wanted To Know
Instructor Resources

Entrepreneurship Essentials You Always Wanted To Know
Instructor Resources