With emerging brands from China, India, and beyond reshaping global markets, like BYD, On Shoes, Tata, and even bold moves from legacy players like Jaguar, understanding brand strategy has never been more critical. Brand Management Essentials offers a timely and practical guide to building, positioning, and growing brands in this competitive world. After all, creating a brand is paramount to all successful businesses!
-- Pablo Ibarreche Luquin Business Consultant
Is everybody in the world as mystified by the idea of brands and branding as I am? If so, Brand Management Essentials will get you started on a whole new way of looking at not only branding but also your use of it to increase your business.
-- Mike Michelsen Writer & Journalist
Brand Management Essentials provides readers a top-to-bottom framework that shows why your brand is your most valuable asset. If you’re looking for an in-depth exploration of key branding concepts in an approachable, easy-to-read style, this book is for you.
-- Jamie Turner Author, Professor, and CNN Contributor--
Brand Management Essentials is a clear and practical roadmap that shows how strong brand thinking can guide identity, equity, and strategy at every stage of business growth.
-- Prof. Filippo Marchesani, Professor of “Management of Innovation” and “Digital Consumer Behavior”, University “G. d’Annunzio” Chieti-Pescara.
Brand Management Essentials delivers a practical roadmap for turning brand strategy into measurable business impact by blending foundational principles with actionable tools for identity, segmentation, and market adaptability. The chapters are refreshing, and the inclusion of neuromarketing and the science behind branding sets this book apart from your typical branding books.
-- Michelle Bartonico Senior Strategist, Trinity University
Brand Management Essentials is a no-nonsense guide for anyone building a purposeful brand in today's dynamic, real-world markets. It reads like wisdom from a seasoned brand builder who provides clear, practical and immediately applicable frameworks for navigating the messy reality of growing brands where it matters most.
-- Maria Isa Founder, AfriMaisha Marketing
This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor
Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East
Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC
I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
"In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester."
-- Jared Reynolds, Associate Dean, Kelley College of Business
Callie Daum in her book Strategic Management Essentials You Always Wanted to Know, 2nd Edition explains the various concepts in the stages of Strategic Management, which include Environment Scanning, Formulation of Strategies, Implementation of Strategies and Evaluation of Strategies. This book will be relevant for anyone who wishes to understand to have a strong foundation with respect to the concepts of Strategic management along with an
understanding of the application of these concepts in real business scenario.
-- Dr. Pallavi Rallan
Assistant Professor
General Management
ANIL SURENDRA MODI SCHOOL OF COMMERCE
Today's era is the era of business and a business strategy is must for efficient business management to fulfil the objective of profit maximization. This book covers all the topics that helped the learner to gain knowledge of all those tools and techniques which lay the foundation of a strong business and creation of skilled entrepreneurs. The study of this course enhances the competitive power of the learners along with fulfilling the organizational goal. “Business strategy essentials” book is a better choice for teachers as well as learners. An attractive tabulation and graphical presentation provides a deep knowledge on essential topics. After read and reviewed this book, I can say that the “Vibrant publishers” has done a great job.
-- Dr Kishor Kumar
Asstt. Professor
Deapartment of Economics
HP University Regional Centre
Mohli at Khaniyara, Dharamshala
Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style. Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy. For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators. I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.
-- Lia Mara Dospetti - Writer & Booklover
