A Marketer’s Guide to Success (Set of 2 Books)

Click on individual book titles below to view their complete Table of Contents. 

Marketing Management Essentials You Always Wanted To Know (3rd Edition)

Consumer Behavior Essentials You Always Wanted To Know

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing. 

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

This is a very thorough guide for anyone looking to understand the dynamic world of marketing. The content covers everything from budgeting techniques to digital marketing, empowering readers with practical knowledge and quizzes to reinforce learning. It would be a good resource for anyone in the marketing sphere.
-- Kara Stefancik
Net Galley Reviewer

Marketing Management Essentials is a welcome addition in a world of marketing textbooks which read more like a dictionary of terms. Indeed, marketing is a practice, not just a collection of concepts and terms, and this book provides marketing practitioners with practical tools and approaches for everyday use. The writing is clear and accessible, and the end-of-chapter quizzes reinforce the main takeaways.
-- John D Branch, PhD EdD DProf

The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life.
-- Nancy Harhut, Author of Using Behavioral Science in Marketing and CCO at HBT Marketing

One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices.
-- Pratik Chauhan Assistant Professor,
Vidyabharti Trust College of MCA & MBA