1. An Introduction to Business Communication
1.1 What is Business Communication?
1.2 Why is Business Communication Important?
1.3 Important Concepts Related to Business Communication
1.4 Types of Business Communication
1.5 Establishing Credibility and Incorporating Fairness In Business Communication
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2. Understanding Your Audience
2.1 Tools to Understand Your Audience
2.2 Strategies for Analyzing Your Audience
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3. How to Achieve Great Interpersonal Communication
3.1 Interpersonal Communication Defined
3.2 The Effects of Emotional Intelligence on Interpersonal Communication
3.3 Team Building and Communication
3.4 Global Communication
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4. Oral Communication
4.1 Oral Communication and Its Types
4.2 Understanding Your Different Listeners
4.3 Active Listening
4.4 Ways to Engage Listeners
4.5 7 Cs of Oral Communication
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5. Types of Business Messages
5.1 Routine Business Messages
5.2 Persuasive Business Messages
5.3 Goodwill Business Messages
5.4 Bad-news (Negative) Business Messages
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6. Everyday Business Communication Tools
6.1 Memos
6.2 Emails
6.3 Letters
6.4 Business Plans
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7. Business Proposals, Reports, and Presentations
7.1 Researching and Planning Your Proposals, Reports, and Presentations
7.2 Drafting and Completing Your Proposals, Reports, and Presentations
7.3 Delivering Your Proposals, Reports, and Presentations
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8. Employment Communication as a Form of Business Communication
8.1 How To Best Communicate Your Professional Brand To Your Future Employer
8.2 Resume/Curriculum Vitae (CV)
8.3 Handling Your Pre-Interview Communication
Like a Pro
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9. Business Communication and Customer Relationship Management (CRM)
9.1 Customer Is King: Be All Ears To Your Customers
9.2 Effective Business Communication for Data Collection
9.3 Verbal and Non-verbal Cues for Better Customer
Service
9.4 Communicating With Emotional Intelligence
9.5 Communicating With Cultural Intelligence
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10. Social Media as a Vital Business Communication Tool
10.1 Popular Social Media Tools and Platforms
10.2 Key Principles for Social Media Management in
Business
10.3 Use of Social Media and Some Ethical Issues
For Business Communication
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11. Crisis Communication in Business
11.1 Crisis Communication Plan
11.2 5 Cs of Crisis Communication
11.3 From Crisis to an Opportunity: Case Studies
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