This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor
Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East
Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC
I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
"In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester."
-- Jared Reynolds, Associate Dean, Kelley College of Business
Callie Daum in her book Strategic Management Essentials You Always Wanted to Know, 2nd Edition explains the various concepts in the stages of Strategic Management, which include Environment Scanning, Formulation of Strategies, Implementation of Strategies and Evaluation of Strategies. This book will be relevant for anyone who wishes to understand to have a strong foundation with respect to the concepts of Strategic management along with an
understanding of the application of these concepts in real business scenario.
-- Dr. Pallavi Rallan
Assistant Professor
General Management
ANIL SURENDRA MODI SCHOOL OF COMMERCE
Today's era is the era of business and a business strategy is must for efficient business management to fulfil the objective of profit maximization. This book covers all the topics that helped the learner to gain knowledge of all those tools and techniques which lay the foundation of a strong business and creation of skilled entrepreneurs. The study of this course enhances the competitive power of the learners along with fulfilling the organizational goal. “Business strategy essentials” book is a better choice for teachers as well as learners. An attractive tabulation and graphical presentation provides a deep knowledge on essential topics. After read and reviewed this book, I can say that the “Vibrant publishers” has done a great job.
-- Dr Kishor Kumar
Asstt. Professor
Deapartment of Economics
HP University Regional Centre
Mohli at Khaniyara, Dharamshala
Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style. Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy. For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators. I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.
-- Lia Mara Dospetti - Writer & Booklover
