Business Strategy Essentials You Always Wanted To Know (Second Edition)

1. Introduction to Business Strategy

1.1 Strategic Statement

1.2 Strategic Management Influences

1.3 Who’s Who of Strategic Management

Chapter Summary

2. Understanding Industry

2.1 Industry Life Cycle

2.2 Industry Structure (Porter’s Five Forces)

Case Study

Chapter Summary

3. Processes and Phases in Strategy Management Environmental Scanning

Case Study

Chapter Summary

4. External Analysis

4.1 Environments – General

4.2 Environments – Competitive

Case Study

Chapter Summary

5. Formulation of Strategy

5.1 Strategy Levels

Chapter Summary

6. Corporate Level Strategy

6.1 Diversification Levels

6.2 Creating Value with Diversification

6.3 Value Neutral Diversification

6.4 Value Reducing Diversification

Chapter Summary

7. Mergers and Acquisitions

7.1 Increasing Market Power

7.2 Barriers to Entry

7.3 Cross Border Acquisitions

7.4 Producing New Goods and Speediness to Market

7.5 New Products are Higher Risk

7.6 Reforming Scope

7.7. New Capabilities

7.8 Issues

7.9 What Makes an Acquisition Successful?

7.10 Restructuring

Case Study

Chapter Summary

8. Execution of Strategy

8.1 Structure of Organization

8.2 Vertical Growth

8.3 Horizontal Growth

8.4 Alternative Structural Forms

8.5 Evaluating Organizational Structure

8.6 Executing Strategic Change

Chapter Summary

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor

Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East

Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC

I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach

The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University

"In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester."
-- Jared Reynolds, Associate Dean, Kelley College of Business

Callie Daum in her book Strategic Management Essentials You Always Wanted to Know, 2nd Edition explains the various concepts in the stages of Strategic Management, which include Environment Scanning, Formulation of Strategies, Implementation of Strategies and Evaluation of Strategies. This book will be relevant for anyone who wishes to understand to have a strong foundation with respect to the concepts of Strategic management along with an
understanding of the application of these concepts in real business scenario.
-- Dr. Pallavi Rallan
Assistant Professor
General Management
ANIL SURENDRA MODI SCHOOL OF COMMERCE

Today's era is the era of business and a business strategy is must for efficient business management to fulfil the objective of profit maximization. This book covers all the topics that helped the learner to gain knowledge of all those tools and techniques which lay the foundation of a strong business and creation of skilled entrepreneurs. The study of this course enhances the competitive power of the learners along with fulfilling the organizational goal. “Business strategy essentials” book is a better choice for teachers as well as learners. An attractive tabulation and graphical presentation provides a deep knowledge on essential topics. After read and reviewed this book, I can say that the “Vibrant publishers” has done a great job.
-- Dr Kishor Kumar
Asstt. Professor
Deapartment of Economics
HP University Regional Centre
Mohli at Khaniyara, Dharamshala

Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style. Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy. For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators. I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.
-- Lia Mara Dospetti - Writer & Booklover

Instructor Resources