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Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research. V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.

"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable growth, and aligning firm resources with dynamic market needs. Covering essential topics such as brand positioning, resource allocation, and consumer segmentation, this volume emphasizes the integration of analytics and decision-making to optimize marketing outcomes. With a focus on the firm’s strategic capabilities, readers gain insights into maximizing ROI, innovating in product offerings, and adapting to evolving consumer behaviors. "Marketing Strategy: Firm" is not just about following trends; it's about creating a long-term vision that drives organizational resilience and success in competitive markets. Equip yourself with strategies that are research-driven, adaptable, and deeply impactful.

Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, "Marketing Strategy: Customer" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today’s dynamic market.

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.

• Understand complex ethical frameworks and apply them practically
• Navigate leadership challenges to drive sustainable organizations
• Learn seven ethical tests to guide your decision-making across scenarios
• Gain knowledge of global sustainability standards and regulations
• Solve ethical dilemmas effectively and build socially responsible companies
• Prepare for future business ethics challenges with insights into emerging trends
  
  

In today’s dynamic business landscape, ethical behavior isn’t just a virtue—it's a necessity. Business Ethics Essentials You Always Wanted To Know provides an insightful understanding of the principles, challenges, and applications of ethics in business. Written in an engaging and accessible tone, it simplifies complex ethical concepts with real-world examples.

This book offers well-rounded strategies and governance-related best practices for entrepreneurs, leaders, and professionals to align everyday decisions with long-term success and stakeholder well-being. It also enables individuals and businesses to reflect on the latest developments and research in business ethics.

Business Ethics Essentials is your roadmap to making integrity a core business asset. It will help you succeed in today’s ever-evolving environment while staying true to your values. It equips you with global perspectives on the role of ethics in finance, marketing, and human resource management in a volatile business world.

The quiz questions at the end of every chapter help readers test their knowledge. The book also includes practical tools, ready-to-use downloadable templates, and online resources for professionals in the field. It is part of the Self-Learning Management Series designed to help you learn essential management lessons.

Navigate market complexities with a solid understanding of market research fundamentals

Learn the practice of market research and improve your ability to navigate market complexities.

Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. 

The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.

With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. 

You will gain an understanding of the following from this book:

• The importance and value of the practice of market research
• How to define and apply different market research methods and data types
• How to ask the right questions to land on the best market research approach
• The key components in the market research process
• A view of what the future holds for market research

This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.

Explore the transformative potential of Relationship Marketing with this comprehensive book by Christian Grönroos, a thought leader in the field of marketing. This essential guide delves into the principles of building and maintaining meaningful relationships with customers, emphasizing the shift from transactional marketing to value-driven, long-term partnerships.Grönroos introduces groundbreaking concepts, such as the role of trust and commitment, the importance of internal marketing, and the integration of customer relationship management systems. Backed by real-world examples and research-based insights, this book offers actionable strategies for businesses to achieve customer loyalty and competitive advantage.Whether you’re a student, marketing professional, or business leader, this book equips you with the tools to foster sustainable relationships that benefit both companies and their customers. Embrace the future of marketing with practical insights into relationship-building that drive growth and create lasting value. Start your journey towards marketing excellence today!

• Complete coverage of Agile fundamentals 
• Practical Scrum framework implementation 
• Dedicated chapter on Agile in hybrid and remote settings
• Solved examples and practice exercises for concept reinforcement

Master Agile Project Management—From Fundamentals to Remote Team Leadership!

If you're looking to optimize workflows, adapt to changing requirements, and deliver projects faster, Agile Essentials You Always Wanted to Know (2nd Edition) is your complete guide to understanding and implementing Agile. 

Co-authored by Kalpesh Ashar (MBA, CSM, PMI-ACP, with more than 21 years of global experience) and Sandeep Rana (a product and program management professional who has worked with Apollo Global Management, PayU, Safran, and HSBC), the book balances clear theory with real-world insights.

The book progresses systematically from the Agile Manifesto to planning, execution, tracking, reporting, and leading teams. What sets this edition apart is the NEW Chapter 7: Agile in Remote Teams, which addresses the realities of hybrid work, distributed collaboration, accountability in virtual environments, and the need to maintain team trust and psychological safety.

Additionally, two complete case studies—including building a research access platform with Scrumban—provide practical application of key concepts.

After reading this book, you'll be able to:

• Apply Agile values and principles to diverse projects
• Implement Scrum roles, events, and artifacts
• Track progress and communicate using Agile reporting tools
• Lead high-performing Agile teams in co-located and remote settings

Part of Vibrant Publishers' Self-Learning Management Series, this book serves as an essential resource for beginners, project managers, and executives driving Agile transformation in modern, distributed work environments.

Key Features of the Book

• Clear introduction to Lean and Continuous Improvement
• Data-driven decision-making made practical
• Leadership principles to guide real-world change
• Essential CI tools and frameworks
• Culture, sustainability, and real-world stories

Learn how high-performing organizations think and create real, lasting improvement.

Continuous Improvement Essentials You Always Wanted to Know (Continuous Improvement Essentials) is a practical, experience-based guide to building better processes, stronger teams, and a culture of ongoing improvement. Instead of drowning you in jargon, author, distinguished industrial engineer, and Continuous Improvement (CI) consultant, Amine Nefzi, shows how CI and Lean thinking really look in day-to-day operations on the manufacturing floor, in project meetings, service environments, and growing businesses.

The book begins by clarifying what CI is and how it connects to Lean, value, and excellence. You’ll explore foundational concepts such as waste, process flow, and value creation before diving into data-driven decision-making. Through clear explanations of data types, input vs output data, sampling, Measurement System Analysis, and Gage R&R, you’ll learn how to trust the numbers you use.

A dedicated chapter on leadership outlines eight key characteristics of effective leaders, the importance of respect, and how to run great meetings that move improvement forward. From there, the book walks you through essential CI tools and frameworks: Voice of the Customer, value stream mapping, SIPOC, brainstorming, PDCA, DMAIC, Kaizen, and Six Sigma concepts related to variation and capability.

Later chapters focus on sustaining gains, developing Lean culture, understanding the Toyota Production System, and dealing with resistance to change. Real-world stories comprising of both successes and failures, bring concepts to life and help you see what works, what doesn’t, and why culture matters more than tools.

Written in an interactive and inspirational tone, Continuous Improvement Essentials is ideal for engineers, supervisors, managers, professionals, and leaders in manufacturing, services, technology, and operations. It is both a guide and a toolbox for anyone who wants to turn recurring problems into opportunities for long-term improvement.

At the foot of his dying wife’s hospital bed, Jamie Turner received what he calls the "most difficult gift" of his life: the realization that, despite his professional success as an author and CNN contributor, he had spent twenty-three years of marriage physically there but never truly present. This devastating moment of clarity became the catalyst for a radical personal transformation and the blueprint for this book.

In Better: A Guidebook to a New and Improved You, Turner moves beyond generic self-help to provide a science-based manual for upgrading your personal and professional "operating system." 

The book is structured around a unique, actionable framework called The Four Ms:

• Mindset: Learn to reframe limiting beliefs and rewire your neural networks to see challenges as opportunities for growth.
• Mentoring: Master science-based communication techniques to build deeper, more reciprocal connections and turn conflict into collaboration.
• Management: Discover practical strategies to manage your mental and physical well-being through a biological understanding of the "human energy field."
• Marketing: Develop a personal brand that authentically reflects your "better self" to the world.

Turner blends heart-wrenching experiences with rigorous scientific inquiry, exploring how our thoughts create neurotransmitters that shape our physical reality. From the electromagnetic fields generated by the heart to the "unspoken rules" of high-stakes leadership, Better provides a comprehensive guide for anyone who feels they are "climbing the next mountain" but missing the life right in front of them.

Engaging, vulnerable, and deeply practical, this book teaches you how to stop wallowing in the past and start using your history to build a future of presence, influence, and purpose. It’s time to stop dreaming about "what’s next" and start becoming the version of yourself the world and your loved ones deserve.

Corporate Finance Essentials You Always Wanted to Know

Self-Learning Management Series | Vibrant Publishers

• Comprehensive coverage of corporate finance 
• Ideal for aspiring finance managers, entrepreneurs, curious non-finance professionals, and management students
• Real-world examples, solved numerical problems, and case activities for practical application
• Chapter summaries and quizzes for reinforced learning

If you have ever wondered how companies decide where to invest their money, how they raise capital, or why financial mismanagement leads to business failure, Corporate Finance Essentials You Always Wanted to Know is your definitive guide. Authored by Makarand Bhopatkar, a finance educator with over 25 years of experience, this book is crafted for aspiring corporate finance managers, entrepreneurs, curious non-finance professionals, and management students seeking a practical structured introduction to corporate finance.

The book covers the full spectrum of corporate finance decisions; from understanding different business structures and corporate governance to analyzing financing decisions, investment appraisal techniques, working capital management, dividend policy, and financial forecasting. A dedicated appendix on financial mathematics and financial statement analysis provides additional support for readers who need foundational grounding.

Unlike dense academic textbooks, this book presents concepts in simple language supported by illustrative examples and real-world company examples, making it accessible without sacrificing depth. Each chapter ends with a summary and quiz, while selected chapters include case activities to reinforce practical application.

After reading this book, you will be able to:

• Understand corporate structures and the various sources of capital 
• Evaluate financing options and decode optimal capital structure
• Learn capital budgeting and working capital management 
• Analyze dividend distribution and forecast financial statements 
• Navigate international corporate finance

Part of Vibrant Publishers' Self-Learning Management Series, Corporate Finance Essentials You Always Wanted to Know serves as a valuable resource for developing financial acumen that complements your existing expertise and advances your professional career.

• Explore comprehensive coverage of key sustainability frameworks
• Learn from real-world global case studies and cross-functional integration examples
• Apply your knowledge with downloadable templates, ESG toolkits, and quizzes

Gain the expertise needed to lead responsible and sustainable business transformation.

Business Sustainability Essentials You Always Wanted to Know provides a clear and practical guide to integrating environmental and social responsibility into modern business strategy. Designed for business leaders, sustainability professionals, and aspiring ESG experts, the book traces the evolution of sustainability—from its theoretical foundations to its real-world application across finance, marketing, operations, human resources, and governance.

Authored by Dr. Ritika Mahajan — faculty at MNIT Jaipur, UN Environment Programme contributor, and architect of sustainability management curricula across top Indian and global institutions — this book distills decades of academic research and real-world consulting into a reader-friendly, actionable resource. Readers also gain access to exclusive online resources, including ready-to-use templates and toolkits for CSR proposals, GRI-based reporting, stakeholder engagement, ESG training, and materiality matrices.

The book further includes chapter summaries, activities, and quizzes to reinforce key concepts and support applied learning.

After reading this book, you will be able to:

• Navigate global ESG standards and reporting frameworks
• Integrate sustainability across core business functions
• Lead organizations with ethical, sustainability-focused leadership

Part of Vibrant Publishers’ Self-Learning Management Series, this book equips readers with the knowledge needed to build impactful sustainability strategies in today’s evolving business landscape.