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• Understand why people buy and how to drive decisions.
• Discover strategic advertising models used by top agencies.
• Explore how Artificial Intelligence (AI) is shaking up the industry.
• Discover effective social media and influencer marketing tactics.
• Optimize your campaign’s performance using advertising math.

From foundational concepts to future-facing tactics, this book is more than a guide—it’s a toolkit for creating advertising that captivates, converts, and delivers real results.

Modern Advertising Essentials You Always Wanted to Know (Modern Advertising Essentials) begins with the evolution of advertising and explores how the shift from traditional media to AI-powered campaigns is redefining the way brands connect with audiences. Further, it explains the psychology of consumer decisions, including the subconscious cues, cognitive biases, and emotional triggers that drive why people buy.

This book breaks down advertising’s biggest wins and failures, using practical examples and case studies. It is an easy-to-use resource on the art and science of modern advertising for entrepreneurs, leaders, and professionals. It helps you learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars.

Whether developing your first campaign or optimizing high-profile marketing campaigns, Modern Advertising Essentials provides actionable solutions to help you build brand influence, engage with your audience, and drive quantifiable results. The book also comes with ready-to-use downloadable templates and online resources for professionals in the field. Modern Advertising Essentials is part of the Self-Learning Management Series, designed to help you learn essential management lessons.

With this book, you will learn to:

•    Maximize time in the day and not lose or waste time 
•    Synchronize work and home tasks on the same day
•    Prepare for a scheduled event 
•    Master the skills to work remotely and juggle home tasks simultaneously 

Time management is an art that either comes naturally or needs to be learned. It is a greatly useful life skill that will help you manage multiple things with ease. Time Management Essentials You Always Wanted To Know provides practical ways to control and keep track of time. With techniques like time blocking and the P.A.U.S.E method, you can efficiently divide your time for your job/business/school and household tasks simultaneously and complete your tasks without errors.

With the help of practical exercises, you can begin to immediately maximize your time in the day, find the lost time and gain it back, always be prepared for scheduled events, and juggle the many things in life such as work, school, and home without dropping the ball.

The reader will gain an understanding of the following from reading this book:

• How to successfully juggle many different things in life
• How to plan and prepare for a scheduled event without hiccups
• How to manage expectations so they don’t ruin your day or waste your time
• How to ensure and maintain high-quality work performance
• How to have long-lasting friendships and family relationships
• How to have the time it takes to start a business while employed
• How to always have time for work, school, family, and yourself every day

Core Java Interview Questions You’ll Most Likely Be Asked: Second Edition is your perfect companion to stand above the rest in today’s competitive job market.

With this guide, you learn or refresh Core Java fundamentals and principles necessary for cracking the coding interview and acquaint yourself with real-life interview questions and strategies to reach the solutions. The Resume building tutorial and the Aptitude tests equip you to present yourself better even before the job interview.

This book is a complete course in itself to prepare for your dream Java job placement.

Some notable features of this book are:

• Coverage of general laws such as contract laws to very specific laws such as securities laws
• Coverage of laws that are recently developing, such as laws relating to data protection
• Explanation of the rationale behind the laws and features of laws in simple, jargon-free language
• Questions at the end of each chapter to test your understanding of the chapter rather than your memory.
• Explanations against the backdrop of real-world scenarios and examples

Business Law Essentials You Always Wanted To Know is a simple yet comprehensive introduction to the laws that impact businesses in the US.

It is not advisable for a business founder or owner to be completely unaware of the implications of the legislation on their business and depend totally upon a lawyer to advise and guide them. Business owners must have a working knowledge of the law in their own country so that they can avoid trouble and adhere to the laws.

Business Law Essentials is a compact but handy guide for learning about business laws in the US. Whether you are a student on the verge of beginning your career, a new business owner, or an employee, this book will provide you with a deep understanding of the legal limits within which an organization should function and how an organization interacts with the regulators for the specific business sector.

This book will give you a headstart into the field of business law and an ability to know where exactly to look, in the event an in-depth understanding of the laws is required.

Organizational Development Essentials You Always Wanted to Know (2nd Edition) is a practical, accessible guide to building expertise in organizational development and change management. It combines core OD principles with modern practices, including AI-enabled insights, evolving workplace dynamics, and a focus on measurable impact.

Key Features Include:

• Complete coverage of OD fundamentals, frameworks, and planned change models, including systems thinking and action research
• Practical guidance across all 5 stages of OD interventions: Entry, Diagnosis, Implementation, Evaluation, and Institutionalization
• Updated content on using AI in data analysis and diagnosis, along with emerging organizational challenges
• Ready-to-use templates, trackers, and tools for real-world OD practice

Whether you are leading a transformation initiative or developing your OD capabilities, this book focuses on application over theory. The 2nd edition expands on the first with enhanced diagnostic approaches, deeper coverage of data collection and analysis, and practical ways to incorporate AI into OD workflows.

Authored by Ankur Mithal and Michael Kientz—practitioners with a combined 45+ years of experience across banking, BPO, non-profit, and global organizations—this book brings clarity and practical depth to every chapter.

Part of Vibrant Publishers’ Self-Learning Management Series, it serves as both a primer for beginners and a reliable reference for experienced professionals. By the end, you will be able to:

• Diagnose issues with data and AI
• Design targeted interventions
• Measure outcomes effectively
• Sustain long-term change

Organizational Development Essentials is not just a conceptual guide—it’s a practical field guide for building organizations that are effective, adaptive, and human at their core.

HR Interview Questions You’ll Most Likely Be Asked is a perfect companion to stand ahead above the rest in today's competitive job market. An Interview is the most crucial of all processes of recruitment as it concludes with either an offer letter or a good-bye handshake. This book is ideal for you if you are preparing for THE interview. It covers the basic to the most infamous interview questions along with proven answers and tricks to mold them in line with your professional career. HR questions likely to be asked by an interviewer are segregated into 15 pertinent categories namely Creativity, Leadership, Teamwork, Deadlines and Time Management, Dedication and Attitude, Personality, Decision making, Goals, Creative Questions, Customer Service, Background and Experience, Business Skills and Knowledge, Communication, Job Searching and Scheduling and Knowledge of the company. With all these you are all geared up for your next big Interview!

Includes:

• 225 HR Interview Questions, Answers and proven strategies for getting hired

• Dozens of examples to respond to interview questions.

•Includes most popular Real Life Scenario Questions

A job interview can be very scary and extremely exciting at the same time; candidates are always looking for new ways to put their best foot forward during an interview. Interviews and the hiring process have changed in the last few years, interviewees need to change along with the new methods and processes.

Leadership Interview Questions You’ll Most Likely Be Asked is a great resource that includes a variety of interview questions- the ones which are most commonly asked and some out-of-the-box questions to thoroughly prepare for interviews. With focused questions and answers spanning the following topics, this book is a great resource for job aspirants aiming to ace their leadership interview.

• Competency
• Behavioral
• Opinion
• Situational
• Credential Verification
• Experience Verification
• Strategic Thinking
• Management Style
• Character and Ethics

With all these topics in your arsenal, you will be fully equipped for your next big Interview!

The book contains:

• 250 Leadership Interview Questions, Answers and proven strategies for getting hired
• Dozens of example responses to interview questions
• Most popular Real-Life Scenario Questions
• 2 Free Aptitude Tests- download from www.vibrantpublishers.com

• Do you want to know about various sales promotion tools to maximize sales revenue in your organization?
• Are you looking for ways to handle conflict situations in sales management?
• Do you want to know why sales force management is so important?

Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!

Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.

This book will help you to:

• Understand all aspects of sales management functions
• Learn how to manage the sales channels and sales-force
• Discover the relationship between sales and marketing
• Study various selling tools, sales techniques, and sales strategies
• Explore various sales promotion activities to increase sales
• Learn channel conflict management and resolution skills

The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.

• Identity
• Historical influence
• Organizational Culture
• Systemic Change
• Equity v/s Equality

A multi-perspective view of diversity and inclusion in the 21st-century workplace

Diversity in the Workplace Essentials is key to understanding how organizations can leverage and embrace talent from diverse backgrounds and create an inclusive organizational culture. For some, there is a clear correlation between the success of an organization and the diversity it embraces. For others, merely hearing the word “diversity” feels like an imposed “buzzword” that makes people antsy about how to get along at work.

Talk about diversity! This book bridges the two perceptions. It discusses the historical influence of diversityin the workplace and explains challenging concepts to broaden diversity literacy. Professionals gain deeper insight into workplace impacts that may have traditionally been overlooked, disregarded, or misunderstood.

The book does not shy away from difficult topics that many organizations encounter. Instead, it teaches that diversity and inclusion are about progress, not punishment. To recognize, respond to, and nurture diversity within individuals that often impact our workplace, we have to first understand the importance that diversity has holistically.

After reading this book, you will understand:

• The definition of DE&I
• How diversity influences the workplace
• The historical significance of diversity
• How organizations can best embrace diversity
• The difference between equity and equality
• How to leverage and embrace diverse talent

6 Practice Tests for the GRE: 5th Edition is a revised and updated book for all GRE test-takers to crack the test with high scores.

Taking the 6 full-length testswhich consist of 480+ updated practice questionswill give you an insight into the format of the actual test, make you familiar with different question types, prepare you to manage your time on the test day, and enable you to evaluate and work on your strengths and weaknesses.

Practicing the Verbal Reasoning questions based on Business, Technology, Social Science, Arts and Humanities, Physical Sciences, and Biological Sciences, just like in the real GRE, will give you exposure to a wide variety of questions. Implementing and strengthening your mathematical learnings with questions on Arithmetic, Algebra, Geometry, and Data Analysis that form a part of Quantitative Reasoning will reduce your response time to answer questions.

Sample Essays will give you a chance to compare and write GRE-compliant essays and give you an insight into the ‘how tos’ of analyzing prompts.

Additionally, you will learn about the format and the scoring parameters of the test from the Overview chapter, will be able to evaluate your strong and weak areas through the detailed Answer Explanations, and use the tips and strategies given in the book to leave no stone unturned in your prep for the GRE!

• Understand the different types of organizational structures
• Uncover the myriad roles of a manager
• Know the difference between leaders and managers
• Learn to manage employees and maintain customer relationships
  
  A pragmatic guidebook for ushering into the role of a manager
  

In the 3rd edition of Principles of Management Essentials You Always Wanted To Know, you will uncover the myriad functions of a manager and prepare yourself to take on a managerial role. This new edition has an additional chapter on International Business and Management and multiple-choice quizzes at the end of each chapter.

The book will show you what good managers and leaders look like along with their roles and functions. As a manager, you will learn to become a leader with smart decision-making, conflict resolution, and problem-solving skills. Along with getting a working knowledge of quality management, operations, and organizational culture after reading this book, you will also be introduced to the world of business and management outside the borders of your own country in the new chapter on International Business and Management.

The book deals with a yet more important skill that you should have as a manager - people management. Whether it is managing or motivating employees, dealing with vendors, or maintaining good customer relationships, all the key functions of a manager are addressed in the book.

This book will be a useful guide for new managers, undergraduates, entrepreneurs, as well as working professionals for learning the principles of management.

Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management series that helps working professionals move into management roles.

• Identify key stakeholders in a project
• Understand the fundamentals of managing stakeholders 
• Discover helpful approaches and strategies to engage stakeholders
• Learn how to build a Stakeholder Engagement plan 
• Respond to stakeholder scenarios with the eye of a Project Manager

Stakeholder Engagement is the lifeblood of project management because stakeholders can make or break a project.

In Stakeholder Engagement Essentials You Always Wanted To Know, you will explore how to balance the tenets of project management with the uncertainties of human behavior. This book provides foundational essentials of Stakeholder Engagement along with practical techniques and tools to successfully navigate projects and your relationship with people in an organization. You can apply what you learn anytime you need to move a project, a conversation, or a partnership forward.

The book does not just state techniques to engage with stakeholders but makes learning fun and engaging with the help of case studies, activities, and tips that will tickle your brain and make your wear the hat of a Project Manager. You will gain a deeper understanding of project management and stakeholder engagement tools like Project Charters, Stakeholder Register, Power/Interest Matrix, etc.

Whether someone is a team lead, executive, or team member, it's essential to know how to anticipate, monitor, and engage people throughout the life cycle of a project and beyond.

By the end of Stakeholder Engagement Essentials, you will have a playbook for engaging stakeholders to achieve project success and deliver value to your organization.

This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

Learn the fundamentals of becoming a skillful and successful entrepreneur


The book covers the fundamental areas that you should know about like:

• Identifying business opportunities and leveraging them
• Developing a product/service that solves a genuine problem
• Setting up a company and registering it
• Creating a business plan for your business
• Segmenting markets and customers according to your business requirements
• Marketing your product and tackling competitors

Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business.

Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability.

This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.

For most students, writing essays is the hardest part of applying to colleges. In this book, Dr. Weinstein shows students how they might not only do it well but even enjoy the process. The book begins with an introduction that describes what the main college essay entails and how it might be received by Admissions Counselors at various schools. It will teach you to brainstorm and choose a topic that represents you and your unique story, write a rough draft, and then polish it by dotting the i’s and crossing the t’s.

The book also includes chapters on the supplemental essays required by most colleges and universities and addresses various types of supplemental essay questions with samples. It also has a special chapter on the optional Covid-19 essay.

Lastly, this book has a rich final chapter that gives 11 sample essays curated by the author as exemplary examples of good essays. All of these essay writers achieved entry into prestigious colleges. Writing Impressive College Essays is more than just a book for students and their parents to read; it is a workbook and a guidebook meant to encourage students to apply to the college of their dreams. With its encouraging tone, you will be able to use this book to begin your journey of writing a perfect college essay.

This book will help you to :

• Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
• Learn the different models of service quality
• Gauge consumer wants and perceptions to meet their expectations
• Improve your service design to make it efficient
• Create a pricing strategy according to your service business type

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.

Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.

The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.

Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.

This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.