1. Introduction to Decision Making
Chapter Summary
Discussion Questions
2. Cognitive Processes and Their Limitations
2.1 Introduction
2.2 Information Processing Issues
2.3 Prospect Theory
2.4 Mental Accounting
Chapter Summary
Discussion Questions
3. Gathering Data: How Much is Enough?
3.1. Speed of a Decision
Chapter Summary
Discussion Questions
4. Group Mechanics
4.1. Introduction
4.2. Informal Consultations
4.3 Formal Consultations
4.4 Brainstorming
4.5 Groupthink
Chapter Summary
Discussion Questions
5. Scenario Planning and Prediction Markets
5.1. Scenario Planning
5.2. Prediction Markets
Chapter Summary
Discussion Questions
6. Heuristics and Programmed Decisions
6.1. Heuristics
6.2. Programmed Decision Making
Chapter Summary
Discussion Questions
7. Probability and Base Rate Neglect
7.1. The Law
7.2. Accounting for Contingent Liabilities
7.3 Using Probability in Decision Making
7.4 Expected Value
7.5 Decision Trees
7.6 Bayesian Inference
Chapter Summary
Discussion Questions
Test Your Knowledge
8. The SMART Method
8.1. Using the SMART Method
Chapter Summary
Discussion Questions
9. EBA and Even Swaps
9.1. Even Swaps
9.2 Other Alternatives to SMART
9.3 Will You Always Get the Same Result?
Chapter Summary
Discussion Questions
10. Sensitivity Analysis
10.1. Kicking the Tires
10.2 High-Low Sensitivity Analysis
Chapter Summary
Discussion Questions
11. Negotiating and Selling the Final Decision
11.1. Negotiations
11.2 Asymmetric Information
11.3 Coordination Problems
11.4 Game Theory
11.5 Walking Away From the Deal
11.6 Selling the Decision
Chapter Summary
Discussion Questions
Glossary
Bibliography