This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor
Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East
Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC
I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
"In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester."
-- Jared Reynolds, Associate Dean, Kelley College of Business
Callie Daum in her book Strategic Management Essentials You Always Wanted to Know, 2nd Edition explains the various concepts in the stages of Strategic Management, which include Environment Scanning, Formulation of Strategies, Implementation of Strategies and Evaluation of Strategies. This book will be relevant for anyone who wishes to understand to have a strong foundation with respect to the concepts of Strategic management along with an
understanding of the application of these concepts in real business scenario.
-- Dr. Pallavi Rallan
Assistant Professor
General Management
ANIL SURENDRA MODI SCHOOL OF COMMERCE
Today's era is the era of business and a business strategy is must for efficient business management to fulfil the objective of profit maximization. This book covers all the topics that helped the learner to gain knowledge of all those tools and techniques which lay the foundation of a strong business and creation of skilled entrepreneurs. The study of this course enhances the competitive power of the learners along with fulfilling the organizational goal. “Business strategy essentials” book is a better choice for teachers as well as learners. An attractive tabulation and graphical presentation provides a deep knowledge on essential topics. After read and reviewed this book, I can say that the “Vibrant publishers” has done a great job.
-- Dr Kishor Kumar
Asstt. Professor
Deapartment of Economics
HP University Regional Centre
Mohli at Khaniyara, Dharamshala
Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style. Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy. For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators. I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.
-- Lia Mara Dospetti - Writer & Booklover
This book provides a strong case and a clear path to combine the discipline of good business with the moral responsibility of sustainable practices. The clarity of the information and pathways will be useful for beginners, while the strong reference list will be of great value to those with more experience. The comprehensive coverage of the topic is thoughtfully divided, and the well-structred sections make it both a font of information and a practical guide to take action.
-- Jeff Thompson, MD, Pediatrician, Author, Speaker, Mentor, Chief Executive Officer-retired (Gundersen Health System)
Business Sustainability Essentials You Always Wanted to Know is a clear and practical introduction to sustainability in the business world. It breaks down complex concepts—like environmental impact, social responsibility, and ethical governance—into simple, easy-to-understand ideas. The book is especially useful for beginners, offering real-world examples and actionable steps without overwhelming jargon. While not deeply technical, it serves as a solid starting point for anyone looking to understand how businesses can operate more responsibly and sustainably.
-- Mian Javed, NetGalley Reviewer
Business Sustainability Essentials offers a clear, practical introduction to sustainability, translating complex concepts into actionable business insights. A strong starting point for organizations and individuals seeking a commercially grounded approach to sustainability.
-- Onyinyechi Ohamobi, Head of ESG, Mondetta
A well-structured primer that makes sustainability frameworks genuinely actionable, the online toolkit alone is worth it for practitioners building a compliance or ESG function from scratch.
-- Founder, NoHarm Technologies
In a world that often mistakes growth for progress, Dr. Ritika Mahajan reminds us that true success is measured not only by profit, but by the legacy we leave for the planet and its people. This book is a compass for those who dare to lead with purpose.
-- Victor Smolinski, Photographer & Communication Partner for Sustainable Development, Germany
The book provides a holistic understanding of business sustainability, addressing cross-cutting dilemmas, including ethical ones. Rich in examples from the Indian context, the book draws parallels between the cosmocentric and anthropocentric approaches in business. The sustainability spectrum is a novel contribution that provides a pathway for businesses to transition toward sustainability. Ritika handholds the readers from the beginning and encourages them to rethink their perceptions of business and sustainability. The book further presents plausible cases that enable reflection on tailored approaches for different forms of organizations.
-- Vaibhav Aggarwal, Doctoral Researcher, United Nations University-FLORES
A very well-organized book that reflects contemporary pedagogical approach. With the integration of digital resources, guiding notes, and practical exercises, it supports self-directed learning and aligns with the needs of modern learners and educators. A useful and relevant resource in the area of business sustainability.
-- Prof Manipadma Datta, Former Vice Chancellor; Chairperson, TERI School of Advanced Studies; Centre for Business and Social Research
Business Sustainability Essentials arrives at a time when ESG is no longer confined to a single domain but cuts across functions, often leaving a lack of clarity. As organizations increasingly integrate ESG into financial and strategic decisions, the need for clear, practical guidance is more pressing than ever. This book brings it all together with clarity and depth. It connects sustainability concepts with real-world business practices, including reporting and governance. A timely and valuable resource for industry and academia!
-- CA Aseem Mahajan, CFO & SVP (Strategy and Finance), Capital Small Finance Bank
During college, sustainability was just a long word. As a founder, it became responsibility. But my real understanding came through this book. Dr. Ritika has articulated a complex subject so well that it stops feeling like a subject-it feels like clarity. Simple without being ordinary, professional without being jargony—whether you're a founder writing a CSR project, a student chasing a career in this space, or a professor looking for the right textbook, this is your go-to resource. Quizzes are a bonus, too.
-- Dr Tanushree Singh, Founder, bazic.in
This book is an excellent resource for anyone navigating the often-confusing world of corporate ethics and environmental impact. It bridges abstract theory and real-world practice across key business functions like finance and HR—making it an ideal all-in-one guide for turning policy into action.
-- Himanshu Gupta, Deputy Director, National Productivity Council (NPC), India
A well-structured, comprehensive textbook for teaching sustainability in business schools worldwide, this book integrates core concepts, critical perspectives, and real-world applications in a clear, accessible manner. The accompanying PPTs, activities, and online templates enable hands-on, applied learning. It will serve as a valuable resource for both faculty members teaching business sustainability and for students preparing for careers in sustainability.
-- Dr Rajat Panwar, Professor of Responsible and Sustainable Business, Oregon State University
Composite, comprehensive, comprehensible are the terms which describe this book on business sustainability. It was required and will be useful for a long time, not only because we have been talking of volatility and uncertainties, but also because we have recalibrated the life span of a business from decades to few years, as if we presume and accept it.
-- Prof Vinay Sharma, Department of Management Studies, Indian Institute of Technology Roorkee
I found this book to be an easy read. Dr. Mahajan has structured each chapter well, with learning objectives upfront, relatable case studies that help connect concepts to real situations, and questions at the end that make you reflect. It covers the essentials of sustainability without getting lost in jargon, which is what makes it stand out. A must read for students, researchers and practitioners alike.
-- Kiran Deep Sandhu, GRI Certified Sustainability Professional/Leadership Communication Coach, Malaysia
Business Sustainability Essentials fills a critical gap. While sustainability has become a widely used term, there is still a lack of a fundamental text for beginners. I highly recommend this book to academicians, researchers, professionals, and students facing dilemmas and seeking guidance on the subject. The book is written in a narrative style that speaks to the reader. It strikes a balance between theory and practice, not only explaining concepts but engaging with each topic critically. It opens doors to opportunities in business sustainability, including the role of finance in shaping long-term value creation.
A must-read that gently yet powerfully speaks to future leaders!
-- Prof Satish Kumar, Professor of Finance, Sunway Business School, Sunway University, Malaysia
Business Sustainability Essentials presents a structured and contemporary approach to integrating sustainability into core business functions. By combining conceptual clarity with practical tools, cases, and learning resources, the book supports both teaching and application. It is a relevant and useful resource for students, educators, and practitioners engaging with sustainability in business.
-- Prof CB Bhattacharya, Professor of Organizations & Entrepreneurship, Marketing, and Business Economics, University of Pittsburgh
Business Sustainability Essentials by Dr Ritika Mahajan is an important work that can benefit a wide spectrum of readers from industry and academia, as well as individuals who care about our planet.
The book provides comprehensive guidance on various aspects of organizational sustainability, which are essential in today’s context. It discusses the fundamentals of sustainability and key concepts such as corporate social responsibility, shared value creation, and the circular economy. It also presents insights into reporting frameworks and regulations widely practiced across the globe, along with the ethical dimensions and leadership approaches required to promote sustainable pathways. The book highlights the importance of transforming ethics from being treated as externalities into intrinsic values, and emphasizes the integration of interconnected socio-economic and environmental dimensions, which form the foundation of sustainability.
This book is a valuable contribution for anyone aspiring to drive meaningful and responsible transformation in today’s complex and evolving business environment.
-- Nirjhar Chakravorti, Author, Organizational Leader in Sustainability and Transformation
