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Crack The Code to Modern Marketing
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Crack The Code to Modern Marketing
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Description
Book 1: Digital Marketing Essentials You Always Wanted to Know
This book will help you:
- Learn the differences between traditional marketing and digital marketing
- Grasp the key components of a perfect social media account
- Understand how to use SEO Marketing
- Navigate through the maze of digital marketing metrics
Click here to learn more about the book.
Book 2: Social Media Marketing Essentials You Always Wanted to Know
This book will help you:
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
Click here to learn more about the book.
Book 3: Consumer Behavior Essentials You Always Wanted to Know
With this book, you’ll learn how to:
- Decode consumer minds
- Learn how top brands attract consumers
- Develop a fool-proof marketing strategy for your brand
- Build a strong brand image and loyalty
- Leverage consumer insights to drive success
Bibliographic Details
Pages: 766 pages
Paperback (ISBN): 9781636514147
Category: Business & Economics
Author: Kavita Kamath, Pablo Ibarreche, Vibrant Publishers
Table of Contents
Click on individual book titles below to view their complete Table of Contents.
Social Media Marketing Essentials You Always Wanted To Know
Author
Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.
Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
Series
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Editorial Reviews
Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.
-- Professor Eric Lui,
Advisory Board Member - Pace University
If you’re looking for a well-organized and well-written book on the fundamentals of digital marketing, this book is for you. I’m always on the look-out for new marketing textbooks for my university students across the country, so I was pleasantly surprised when I came across this book. It’s a rock solid introduction to some of the most important concepts in marketing today. Best of all, it focuses on the practical application of digital marketing, not just on the academic theory. Bravo!
-- Jamie Turner, Internationally Recognized Author, Speaker and, University Lecturer
I found this to be so incredibly rudimentary, I can only imagine that it was written for senior citizens. Reading this made me think of the ...For Dummies series of books, but this was written as if it was literally written for someone that is actually some sort of dummy. At many points it reads like an essay paper written by a high-schooler simply trying to hit their word count. Just... no. There's nothing of value here.
-- Adam Weaver
Net Galley Reviewer
It's too basic for a college level class, most kids should have been exposed to this in high schools. Author introduction isn't good enough on the back cover. so he is skeptical about this.
-- Curt Hoff, Title: Professor of Practice
Department: Finance, Iowa State University
The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life.
-- Nancy Harhut, Author of Using Behavioral Science in Marketing and CCO at HBT Marketing
One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices.
--Pratik Chauhan Assistant Professor,
Vidyabharti Trust College of MCA & MBA
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- 5 stars: 42 (67%)
- 4 stars: 21 (33%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Extremely helpful for understanding how to leverage emerging digital platforms, AI-driven marketing tools, and performance metrics effectively.
This publication helped us crack the code to modern digital outreach and achieve much higher campaign conversions. Highly recommended!
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for contemporary marketing professionals.
The quality of content is top-notch. Real-world case studies, social media tactics, and campaign checklists make this an essential desk companion.
As a marketing director, this manual gave me the exact frameworks, analytics toolkits, and digital blueprints needed to modernize our brand positioning.
A remarkably clear and well-structured guide. It breaks down complex digital marketing concepts into actionable, modern strategies without unnecessary fluff.
Purchased this book to upgrade our agency's digital marketing strategies. The practical frameworks on consumer engagement, growth hacking, and ROI optimization have been immensely valuable.
This book is an absolute masterpiece for marketers looking to decode modern digital trends and algorithmic shifts. The insights on omnichannel campaigns and data-driven branding are exceptionally practical.
This publication helped us crack the code to modern digital outreach and achieve much higher campaign conversions. Highly recommended!
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for contemporary marketing professionals.
Extremely helpful for understanding how to leverage emerging digital platforms, AI-driven marketing tools, and performance metrics effectively.
The quality of content is top-notch. Real-world case studies, social media tactics, and campaign checklists make this an essential desk companion.
As a marketing director, this manual gave me the exact frameworks, analytics toolkits, and digital blueprints needed to modernize our brand positioning.
A remarkably clear and well-structured guide. It breaks down complex digital marketing concepts into actionable, modern strategies without unnecessary fluff.
Purchased this book to upgrade our agency's digital marketing strategies. The practical frameworks on consumer engagement, growth hacking, and ROI optimization have been immensely valuable.
Extremely helpful for understanding how to leverage emerging digital platforms, AI-driven marketing tools, and performance metrics effectively.
The quality of content is top-notch. Real-world case studies, social media tactics, and campaign checklists make this an essential desk companion.
This book is an absolute masterpiece for marketers looking to decode modern digital trends and algorithmic shifts. The insights on omnichannel campaigns and data-driven branding are exceptionally practical.
This publication helped us crack the code to modern digital outreach and achieve much higher campaign conversions. Highly recommended!
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for contemporary marketing professionals.
As a marketing director, this manual gave me the exact frameworks, analytics toolkits, and digital blueprints needed to modernize our brand positioning.
A remarkably clear and well-structured guide. It breaks down complex digital marketing concepts into actionable, modern strategies without unnecessary fluff.
Purchased this book to upgrade our agency's digital marketing strategies. The practical frameworks on consumer engagement, growth hacking, and ROI optimization have been immensely valuable.
This book is an absolute masterpiece for marketers looking to decode modern digital trends and algorithmic shifts. The insights on omnichannel campaigns and data-driven branding are exceptionally practical.
This publication helped us crack the code to modern digital outreach and achieve much higher campaign conversions. Highly recommended!
Extremely helpful for understanding how to leverage emerging digital platforms, AI-driven marketing tools, and performance metrics effectively.
An exceptional publishing achievement by Vibrant Publishers. Every chapter delivers high-yield takeaways for contemporary marketing professionals.
The quality of content is top-notch. Real-world case studies, social media tactics, and campaign checklists make this an essential desk companion.
As a marketing director, this manual gave me the exact frameworks, analytics toolkits, and digital blueprints needed to modernize our brand positioning.
A remarkably clear and well-structured guide. It breaks down complex digital marketing concepts into actionable, modern strategies without unnecessary fluff.
Purchased this book to upgrade our agency's digital marketing strategies. The practical frameworks on consumer engagement, growth hacking, and ROI optimization have been immensely valuable.
This book is an absolute masterpiece for marketers looking to decode modern digital trends and algorithmic shifts. The insights on omnichannel campaigns and data-driven branding are exceptionally practical.
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Vibrant Publishers India.