Creating And Managing The Product Mix

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₹7,500.00 INR ₹677.00 INR
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Creating And Managing The Product Mix

Creating And Managing The Product Mix

₹7,500.00 INR ₹677.00 INR
₹7,500.00 INR ₹677.00 INR

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  • 5 stars: 6 (75%)
  • 4 stars: 2 (25%)
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A
Ananya Iyer
Essential for Marketing Professionals

A must-read for anyone in product management or marketing. The book provides practical frameworks and real-world examples that help in making strategic product decisions. Very insightful!

M
Michael Roberts
A Comprehensive Guide to Product Strategy

This book offers a well-structured approach to managing the product mix. The insights from Kotler and his co-authors are invaluable for marketers and business strategists. Highly recommended!

A
Arjun Mehta
Comprehensive Guide for Product Strategy

Creating and Managing the Product Mix is a goldmine for marketing professionals and MBA students alike. Kotlers insights on product life cycles, diversification, and brand management are extremely relevant and well-structured. The examples are practical and the frameworks easy to apply across industries. This book has helped me refine my product portfolio strategy and better understand market positioning. A must-have for anyone involved in marketing or product management.

N
Neha Gupta

Creating and Managing the Product Mix breaks down complex concepts into easy-to-digest sections. The real-world examples and actionable strategies make it a must-have for business professionals.

A
Arvind Menon

This book is a comprehensive guide to creating a successful product mix strategy. Its well-written, with clear examples that helped me apply the principles to my own business challenges.

C
Can Y?lmaz

A well-structured book that dives deep into the art of managing a product mix. The concepts are clear, and the case studies make it even more engaging and practical for real-world applications.

M
Madison Taylor

An incredibly useful resource for anyone dealing with product management. The books insights into balancing and expanding product portfolios are invaluable. Highly recommend it!

E
Ethan Parker

This book is an excellent guide to understanding and optimizing the product mix. It provides practical insights and strategies that are perfect for both new and experienced marketers.