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Entrepreneurship Essentials You Always Wanted To Know

Entrepreneurship Essentials You Always Wanted To Know

Name: Entrepreneurship Essentials You Always Wanted To Know
SKU: 9781636511603
Price: 490.00 INR
Availability: InStock
Rating: 4.73 (55 reviews)

Start Your Business, Manage Successfully, Innovate, and Navigate Competitive Markets for Lasting Success

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Description

Learn the fundamentals of becoming a skillful and successful entrepreneur

The book covers the fundamental areas that you should know about like:

Identifying business opportunities and leveraging them
Developing a product/service that solves a genuine problem
Setting up a company and registering it
Creating a business plan for your business
Segmenting markets and customers according to your business requirements
Marketing your product and tackling competitors

Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business.

Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability.

This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.

Bibliographic Details

Pages: 224 pages

Paperback (ISBN): 9781636511603

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Dr. AnnaMaria Bliven, Vibrant Publishers

Table of Contents

1. Who Are Entrepreneurs and Why Do You Want to Be One?

1.1 Entrepreneurs Are Business Owners and/or Problem- Solvers

1.2 Five Qualities/Attributes Every Entrepreneur Must Have

1.3 Are You Ready to Jump on the Entrepreneurship Bandwagon?

1.4 Entrepreneurship Checklist to Consider

1.5 Why Some Entrepreneurs Succeed and Others Don’t

Quiz

Chapter Summary

References

2. What is Your Big Business Idea?

2.1 Necessity Brings About Innovations

2.2 What are Great Business Opportunities and How to
Easily Identify Them?

2.3 What are Your Idea’s Competitive Advantages?

Quiz

Chapter Summary

References

3. Starting Your Own Company

3.1 Company Types and Their Corresponding Legality

3.2 Choosing the Best Company Type

3.3 Company Registration and Other Necessary Documentation

3.4 Welcome to Entrepreneurship: It’s Time to Run Your Company

Quiz

Chapter Summary

References

4. Your Products or Services or Both

4.1 What Products/Services Will You be Offering to the World?

4.2 Will Your Products/Services Solve Some Problems Faced
by Consumers?

4.3 Product/Service Pricing

4.4 Product/Service Quality

4.5 Product/Service Positioning in the Marketplace

Quiz

Chapter Summary

References

5. What It Takes to Successfully Manage a Company

5.1 Business Planning

5.2 Eliminating Self-Limiting Beliefs

5.3 Failure-Is-Not-An-Option Mentality

5.4 Understanding the Place of Luck in Entrepreneurial Success

Quiz

Chapter Summary

References

6. Markets and Customers

6.1 Market Segmentation

6.2 What Do Your Customers Want and How Best to Target Them?

6.3 Meeting Customers’ Expectations and Winning Their Loyalty

Quiz

Chapter Summary

References

7. Handling Your Competitors

7.1 Which Industry Best Fits Your Company?

7.2 Paying Serious Attention to Your Direct and Indirect Competitors

7.3 Undertaking Porter’s Five Forces Analysis

Quiz

Chapter Summary

References

8. Your Business Model

8.1 What Is a Business Model and How Can You Develop It?

8.2 Strategic Business Operations

8.3 Top-Notch Marketing Activities

8.4 Financial Accountability and Other Related Issues

Quiz

Chapter Summary

References

9. Growing Your Company With Innovations

9.1 The Merits of Corporate/Company Culture

9.2 Team Building

9.3 How Innovations Make Businesses Thrive

9.4 Change Planning and Management

Quiz

Chapter Summary

References

10. Your Value Proposition

10.1 The Power of Value Proposition

10.2 How Your Products/Services Can Become Household Names

10.3 Thinking Like a Consumer

Quiz

Chapter Summary

References

11. How Sustainable Is Your Company?

11.1 Understanding the Concept of Corporate Sustainability

11.2 Entrepreneurs Aren’t Machines

11.3 Ethics, Standards, and Regulations (Obey all the Laws of the Land)

11.4 Business Bootstrapping

Quiz

Chapter Summary

References

12. Exit Strategy

12.1 Passing the Business to a Successor

12.2 Ownership Transfer Through Management or Employee Buyout

12.3 Selling the Business to a Third Party

12.4 Mergers and Acquisitions (M&As)

12.5 Initial Public Offering (IPO)

12.6 Liquidation and Closure

12.7 File for bankruptcy

Quiz

Chapter Summary

References

Author

Dr. AnnaMaria has worked as a business professional for over 30 years gaining experience in business development and management, business improvement, project management, time management, career development and advancement, business strategy, vet-entrepreneurship, team development, teaching and training, and implementation of community projects. She holds a Doctorate in Business Administration from the University of Wisconsin-Whitewater.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

The book "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers covers various aspects of entrepreneurship, from the history of the field to the legal structures relevant to different types of businesses and entrepreneurs. One of the strengths of the book is its emphasis on differentiating between starting a product-based and a service-based business. This is an important distinction as the two types of businesses require different strategies and approaches to be successful. Another strength of the book is its focus on creating a value proposition, which is a critical step in developing a business idea that meets the needs of the market. Additionally, the book provides a good overview of the legal structures relevant to different types of businesses and entrepreneurs, which can be a confusing and overwhelming topic for many entrepreneurs. The book's coverage of the stage beyond startup is also noteworthy, as it focuses on running and managing a company, as well as growing the business through innovation. This is a crucial area for entrepreneurs to understand, as many startups fail in the post-startup phase. Overall, "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers is a valuable resource for aspiring and established entrepreneurs looking to enhance their knowledge and skills.
-- Arkadiusz Mironko, Executive Director for Graduate Programs, Anderson Graduate School of Management, University of California

The author has covered all the essential topics about entrepreneurship in this book in a simple and easy to understand language. This will be a resourceful book for undergraduate and graduate courses and also for new entrepreneurs.
-- Bharath Samishetti, Assistant Professor Balaji Institute of Management Sciences

Entrepreneurship Essentials is a must-read book for anyone ever interested in entrepreneurship. It dispels the stereotype that all entrepreneurs are billionaire college drop-outs hailing from Silicon Valley and is instead applicable for anyone seeking to start and grow any kind of enterprise both profit and non-profit. In addition, it would be an interesting read for managers and leaders of large firms interested in creating a more entrepreneurial culture in a world of increased global competition and technology transformation. I highly recommend it.
-- David Fogarty, Chief Marketing Analytics and Data and Technology Officer, Evernorth Corporation

This is a good book -covers all aspects and it is compact (~200 pages) hence readable and approachable
-- Naeem Zafar, Professor-of-the-Practice & Faculty Director, San Francisco Campus

This is a very easy read to acquaint first-year business students with the concept of entrepreneurship. The chapters covered the basics of business ownership, from company formation to marketing. The self-check quizzes at the end of each chapter were helpful.
-- Dr. D. Zaharopoulos, Business Faculty,
Phoenix College

Supplemental Resources

Online Resources

Instructor Resources

This is a comprehensive guide designed for aspiring entrepreneurs or those looking to sharpen their business acumen. This book effectively breaks down core entrepreneurial concepts, from starting a business to scaling it. It offers practical insights into business models, marketing strategies, and financial management, making it a valuable resource for self-learners. Overall, it's an informative read for anyone serious about entrepreneurship.

Really Well Written

I grabbed this book hoping to get some practical advice on starting a business, and it didnt disappoint. Its laid out in a way that makes the whole process feel manageable, from spotting opportunities to tackling competition. What really stood out to me were the real-world examples and how it breaks down the more complex aspects into something you can actually apply. The author has a really approachable way of explaining things, which made it easy to follow even if you dont have a business background. Its definitely a solid read for anyone wanting to build a strong foundation in entrepreneurship.

Excellent book for beginners and experienced entrepreneurs alike. The content is practical, engaging, and filled with useful tips and examples.

A well-structured resource that provides a solid foundation in entrepreneurship. Highly recommended for anyone interested in starting their own business.

A comprehensive guide for aspiring entrepreneurs. The book covers all key aspects, from startup basics to advanced strategies, in a straightforward manner.

Insightful and easy to understand. This book is perfect for those looking to get a grasp on the essentials of entrepreneurship and business management.

A great read for entrepreneurs at any stage. The author presents complex ideas in a simple, digestible format, making it accessible for all.

A Refresher Book For Entrepreneurs

As an entrepreneur myself, I think that a refresher would not hurt anybody. It reminded me of what an entrepreneur is and actually does. I feel like I was reminded of my purpose in life and why I became an entrepreneur in the first place. The quizzes that I took was a great learning tool as well.

Must-Read Resource for Aspiring Business Owners

Transitioning from employee to founder was daunting, but this book demystified key operational and financial aspects of running a startup.

Straight-to-the-Point Advice for Modern Entrepreneurs

Vibrant Publishers has delivered another concise, high-value guide. The real-world case studies and summary points make it a quick, high-yield read.

Actionable Frameworks for Turning Ideas into Reality

A comprehensive yet accessible book for anyone starting a business. It provides a solid foundation on customer discovery, funding strategies, and scaling operations.

Essential Toolkit for Launching New Ventures

Our venture team in Bangkok uses this guide to evaluate new business ideas. The step-by-step approach to feasibility analysis is spot on.

Clear and Concise Primer on Entrepreneurial Strategy

Very impressed with the logical layout and easy readability. It explains market validation and risk management in a clean, straightforward format.

Invaluable Guide for First-Time Founders

As a startup founder in Bangalore, I found the chapters on business models and financial planning immensely helpful. It cuts through the fluff and focuses on real execution.

A Practical Roadmap for Building a Business

This book offers a clear and practical guide to startup management. It simplifies complex business concepts into straightforward steps that any aspiring entrepreneur can put into action.

A Must-Read for Aspiring Entrepreneurs

This is an invaluable resource for anyone interested in delving into the world of entrepreneurship. Whether you're a novice or a seasoned business owner, this book is packed with essential insights that can guide you toward building and maintaining a thriving business. Highly recommended for anyone serious about succeeding in the entrepreneurial arena.

Useful resource

This book is approachable and informative, making complex topics accessible for readers without a business background. Book includes practical strategies, which offer tips on how to identify opportunities, assess risks, and develop a solid business plan. This book also includes real-world examples, which bring the lessons to life and show how entrepreneurial principles are applied in different industries. Book also guide readers step by step through the entrepreneurial journey.
Book is especially useful for beginners who are trying to grasp the basics of launching a business.

A solid guide to entrepreneurship. It provides a comprehensive overview of the major areas of starting and running a business. I particularly liked the sections on market analysis and funding. Some sections could go deeper, but its still a great introductory book.

This book is a must-have for anyone interested in starting a business. It covers all the essentials in a clear and concise way, from idea generation to financing and scaling. The practical examples and step-by-step guidance make it very accessible. Highly recommended for aspiring entrepreneurs!

Excellent resource! The book is easy to follow and packed with insights for new entrepreneurs. It gave me a lot of practical advice that I could apply immediately to my business plans. Its definitely a must-read for anyone looking to get into entrepreneurship.

A well-organized book that covers the essentials of entrepreneurship without overwhelming the reader. The language is simple, and the concepts are clearly explained. I would have liked more real-world examples, but overall, its an excellent primer for aspiring business owners.

This book breaks down the basics of entrepreneurship in a way thats easy to understand, even for beginners. I found the sections on business planning and funding strategies especially helpful. Its practical and straightforward ideal for anyone wanting to start their own venture.

This book made understanding entrepreneurship so easy! Its concise, clear, and packed with actionable tips. The sections on market research and funding options were invaluable to me. Id recommend this to anyone looking for a comprehensive yet straightforward guide to entrepreneurship.

A great book for those new to entrepreneurship. It covers all major aspects, from planning to scaling a business. I appreciated the straightforward language and practical approach. More real-life examples would have been nice, but its still a valuable resource for new business owners.

This book is a fantastic guide for anyone wanting to start a business. It breaks down the core aspects of entrepreneurship in an easy-to-follow manner. The sections on business planning and funding were especially helpful for me. Id highly recommend it to aspiring entrepreneurs!

A solid introduction to entrepreneurship. It covers all the basics, from ideation to execution, with practical tips along the way. I would have liked more case studies, but the book is still very useful. Great for anyone who wants to understand the essentials before diving in!