Gift-giving, Sharing, and Consumption Holidays

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₹7,500.00 INR ₹5,000.00 INR
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Gift-giving, Sharing, and Consumption Holidays

Gift-giving, Sharing, and Consumption Holidays

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

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R
Rajeev Iyer
Richly Detailed and Incredibly Relevant

This book beautifully explores the social and emotional aspects of gift-giving and holiday consumption. Belk captures the essence of how traditions and consumerism intersect. The case studies and global perspectives make it a very engaging and informative read.

L
Lauren Bennett
A Brilliant Look into the Rituals of Giving

Russell Belk offers an exceptional analysis of how holidays, gift-giving, and sharing practices reflect and shape consumer culture. His ethnographic and cross-cultural insights are especially valuable. Its an eye-opening read for anyone studying consumer behavior, anthropology, or even marketing strategy.