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Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Estimated delivery between October 15 and October 17.
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Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
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Description
COMBO includes the following THREE books:
BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:
- What is digital marketing?
- Create a content marketing framework
- Critical components of social media marketing
- Key metrics for digital marketing success
Click here to learn more about the book.
BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
- Define marketing management in an organization, understand its functions and elements
- Know the business responsibilities of a marketing manager and marketing department
- Describe tools that can help you navigate your role as a marketing manager
- Understand the relationship between strategy and marketing
- Know how to use marketing to manage customer relationships
Click here to learn more about the book.
BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:
- Define strategic statements in an organization, understand its functions and elements
- Understand industry life cycles and industry structures
- Understand Porter’s Five Forces and its effect on strategic analysis and development
- Understand strategy formulation and strategy levels
- Understand strategy execution do’s and don’ts
Bibliographic Details
Pages: 628 pages
Paperback (ISBN): 9781636510484
Category: Business & Economics
Author: Callie Daum, Vibrant Publishers
Table of Contents
Click on individual book titles below to view their complete Table of Contents.
Digital Marketing Essentials You Always Wanted to Know
Marketing Management Essentials You Always Wanted To Know: Second Edition
Business Strategy Essentials You Always Wanted To Know: Second Edition
Author
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
Series
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Editorial Reviews
In Digital Marketing Essentials, the publisher has simplified the self learning digital marketing fundamentals in an easy-to-understand language for any learner. The book discusses the traditional and modern methods to apply in modern marketing with comparison, and advantages of the modern process. It illustrates how a business owner can grow his/her business with a range of topics such as SEO, online advertising, email marketing, social media, Amazon, Google, e-Commerce, and so much more. You learn how a modern marketer can manage a business from the comfort of his or her own space yet, expands it to the world. In each chapter, the book introduces the learner on how to apply smart content combined with the strategic advertisement, marketing campaigns, or positioning of the content products applying various strategies. Following the lessons, the modern marketer gains the leverage to be unique and educated about the market with an outstanding business plan, recognize the trends, metrics while supplying the demand yet keeping up with a different variety of traffics.
-- Afsaneh Mardani, Adjunct Professor, City University of New York
Marketing Management Essentials You Always Wanted to Know is a must-read for anyone wanting to master the art and science of marketing. The authors cover a wide range of marketing-related topics with clarity and depth and use case studies and real-world examples to help readers understand and apply the concepts presented. Whether you're a seasoned marketer looking to refresh your knowledge or a newcomer to the field, this book offers valuable insights and practical strategies to excel in today's competitive market. One of the authors, Michelle Bartonico, has extensive marketing and project management experience. Her insights into successful strategic marketing planning and stakeholder engagement set this guide apart from other "how-to" guides on the market and ensure marketing success in organizations of all sizes.
-- Jennifer Dempsey, Technical Product Marketing Manager, Appfire
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
Supplemental Resources
Digital Marketing Essentials You Always Wanted To Know
Instructor Resources
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources
Business Strategy Essentials You Always Wanted To Know
Instructor Resources
- 5 stars: 39 (75%)
- 4 stars: 13 (25%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Vibrant Publishers hit another home run with this integrated guide. Highly recommended for every marketer's bookshelf!
The chapter summaries, strategic diagrams, and end-of-chapter quizzes make retaining complex marketing frameworks effortless.
Having a strong grasp of traditional marketing principles makes running performance marketing ads significantly more effective.
Gave our team the exact frameworks needed to build a multi-channel launch campaign for our new product line.
Gave me a well-rounded perspective on how legacy corporate marketing integrates with modern digital growth hacking.
Read through it over a week and immediately applied the omnichannel attribution principles to our quarterly review.
Teaches you how to create consistent brand messaging across traditional media, website copy, and paid social campaigns.
Recommended by my course instructor. Perfect companion guide for anyone stepping into digital marketing and growth roles.
Covers traditional PR press releases and crisis communication alongside social media influencer strategies and viral marketing.
Don't let the compact format fool you—it is packed with essential frameworks that every marketer needs in today's landscape.
Strikes the perfect balance between Philip Kotler's foundational theories and modern algorithmic digital marketing.
Helped us transition our traditional brick-and-mortar marketing budget into high-performing digital advertising campaigns.
Chapters on storytelling, brand equity, social proof, and content distribution provided immediate value for our team.
Understanding how demographics, psychographics, and online behavioral data merge for hyper-targeted campaigns was super intuitive.
I keep this on my desk to quickly reference marketing mix models, target positioning frameworks, and campaign architectures.
Vibrant Publishers delivers another concise, high-yield self-learning book. Clean layout, visual diagrams, and zero unnecessary fluff.
Gives a clear breakdown of traditional brand reach metrics vs digital KPIs like CAC, LTV, ROAS, and conversion rates.
Helped our marketing department align print collateral and event sponsorship with our digital lead generation workflows.
Examines customer journey mapping across both offline touchpoints and online conversion funnels in a structured, actionable way.
Used this during my integrated marketing communications course. The real-world case studies and chapter summaries made learning very engaging.
Covers print, TV, and billboard positioning alongside SEO, social media ads, and email funnels with incredible strategic clarity.
This book bridges classical marketing fundamentals like the 4 Ps with modern digital channels seamlessly. Essential reading for brand managers.
This book simplifies complex marketing concepts and provides practical tools for implementation. Highly recommended!
An outstanding resource for marketers at all levels. The integration of traditional and digital strategies is seamless.
A comprehensive guide that bridges traditional marketing with digital innovations. Very insightful!
This book offers a perfect mix of theory and practical applications. Its a great resource for modern marketers.
I appreciated the detailed case studies and actionable advice. A must-read for todays marketing professionals.
This book covers everything from traditional marketing basics to advanced digital strategies. Its comprehensive and up-to-date, which is crucial in todays fast-evolving marketing landscape. Highly recommend it for both students and professionals.
A great guide for marketers who want to bridge the gap between traditional and digital marketing. The book provides practical strategies and real-world examples, making it easy to understand and implement. A must-read for marketing professionals!
A well-rounded book that covers both the fundamentals of traditional marketing and the latest digital trends. I found the chapters on integrating digital tools with traditional methods particularly useful. A great book for marketers of all levels.
Marketing Essentials does a fantastic job of combining both old and new marketing tactics. The content is clear and concise, with plenty of practical examples to back up the theories. Its a great read for anyone looking to enhance their marketing skills.
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Vibrant Publishers India.