Marketing Management

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₹7,500.00 INR ₹5,000.00 INR

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  • 5 stars: 5 (63%)
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M
Michael Brown

This book is both educational and inspiring. It offers a fresh perspective on managing marketing in today's competitive environment.

R
Rohan Sharma

A brilliant guide for marketing professionals! The strategies discussed are modern and effective. A must-have for marketing enthusiasts.

E
Emily Carter

This book is an excellent resource for mastering marketing management. Zaltmans insights are thought-provoking and practical.

A
Ananya Iyer

The real-world examples and Zaltmans unique approach make this book stand out. A great addition to any marketer's library.

A
Ay?e Demir

Gerald Zaltman has simplified complex marketing concepts. This book is insightful and helps in better understanding marketing dynamics.

A
Ahmet Demir
Highly Practical and Insightful

A well-structured book that combines theory with practical applications. Gerald Zaltmans approach to marketing management is both refreshing and highly effective. Great addition to any marketer's library!

D
David Johnson
Comprehensive Marketing Guide

A fantastic resource that covers every aspect of marketing management. Zaltmans insights are practical, relevant, and thought-provoking. Perfect for students and professionals alike!

S
Sneha Kulkarni
Ideal for Strategic Planning

This book offers excellent frameworks for strategic marketing planning. Its well-written, easy to follow, and packed with real-world examples. A must-read for marketers looking to upskill.