Marketing Management and Policy

In stock - Ready to be shipped

₹7,500.00 INR ₹5,000.00 INR
Special Discount Unlocks At Checkout
Format

Share

Marketing Management and Policy

Marketing Management and Policy

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

You May Also Like...

A book titled "The Social and Ethical Side of Marketing" by Philip Kotler.

The Social And Ethical Side Of Marketing

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled 'The Price-Quality-Value Relationship' by Kent B. Monroe.

The Price-Quality-Value Relationship

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled 'The Future of Marketing' by George S. Day, edited by James N.

The Future of Marketing

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled 'Strategy and Performance' by Rajan Varadarajan.

Strategy and Performance

₹7,500.00 INR ₹5,000.00 INR
A paperback book titled "Strategic Marketing: Assessing and Formulating Strategy" by George S. Day.

Strategic Marketing: Assessing And Formulating Strategy

₹7,500.00 INR ₹5,000.00 INR

Recently viewed products

  • 5 stars: 4 (80%)
  • 4 stars: 1 (20%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Robert Wilson
Comprehensive Guide to Marketing

This book provides a well-structured approach to marketing management and policy. It covers everything from strategy development to implementation with real-world examples. A must-have for business professionals and students!

N
Neha Sharma
Excellent Resource for Marketers

The book offers deep insights into marketing policies and strategies, making complex concepts easy to understand. The case studies add great value, helping bridge theory with practice. Highly recommended!

M
Mert Yilmaz
Excellent for Advanced Learners

A strong academic work that explores both traditional and evolving marketing practices. The focus on policy and strategic alignment makes it particularly useful for marketers in leadership roles. Highly recommended for graduate-level studies.

P
Priya Kulkarni
A Comprehensive Managerial Approach

This book provides a clear, structured approach to marketing management. The policy angle adds a new dimension thats often missing in similar texts. A great resource for MBA coursework and business professionals alike.

D
David Thompson
Strategic and Insightful

Malhotras book goes beyond the basics of marketing to explore strategic decision-making and policy implications. Its a great blend of theory and application, especially valuable for professionals and students aiming to understand marketing from a managerial perspective.