Marketing of Services: Retailing and Health Care

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Marketing of Services: Retailing and Health Care

Marketing of Services: Retailing and Health Care

₹7,500.00 INR ₹5,000.00 INR
₹7,500.00 INR ₹5,000.00 INR

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J
Jessica Brown
Essential Guide to Service Marketing

This book provides a detailed look into the unique challenges and strategies in service marketing, retailing, and healthcare. The real-world examples and case studies make it a valuable resource for marketing professionals and students alike.

V
Vikram Patel
Great Insights into Service Industry

A well-structured book that covers essential aspects of marketing services, including customer behavior and strategic approaches. The healthcare marketing section was particularly insightful. Highly recommended!

A
Arjun Mehta
Well-Structured and Practical

I found the book extremely helpful during my MBA course. It covers the nuances of service marketing clearly, with specific focus on health care.

S
Sarah Johnson
Comprehensive and Insightful

This book gives a solid foundation in service marketing, especially in retail and healthcare. The examples are practical and industry-relevant.

E
Elif Kaya
Valuable Resource for Modern Marketers

A well-balanced book that merges theory with real-world application. The healthcare marketing section is particularly engaging and insightful.

B
Brian Carter
A Must-Read for Service Industry Professionals

As someone working in the health services sector, I appreciated the clarity with which the book presents complex marketing strategies.

N
Neha Reddy
Informative and Relevant for Todays Markets

The chapters are easy to follow and focus on current trends in service and retail marketing. Highly recommended for marketing students and pros.