Product Management Essentials You Always Wanted to Know
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Product Management Essentials You Always Wanted to Know
★★★★★(4.8/5) Rated by 1,200+ Students
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Description
Complete information about the product management role
A seamless guide to the product journey—from identifying product opportunities to its launch and marketing
Practical tools and strategic models used by top PMs to guide decision-making
Skills needed to become a top-tier product manager
Actionable tips on how to transition into product management and ace your PM interviews
Product Management Essentials You Always Wanted to Know is a clear and practical guide for anyone looking to kickstart their career in product management or strengthen their understanding of the role. Whether you're just starting out or exploring a career shift, this book offers a solid introduction to what product managers do and how they add value to both startups and large organizations.
You'll learn about the key responsibilities of a product manager, what a typical day looks like, and the skills needed to succeed. The book also highlights the cross-functional nature of the role, showing how PMs work across teams—from engineering to marketing—to bring products to life and deliver real impact.
By reading the book, you will get an understanding of the following:
Product manager roles and responsibilities and the day in the life of a product manager
How to identify product opportunities and work cross-functionally across different departments to launch a product into the market
Frameworks commonly used by product managers to make strategic decisions for the product as well as the overall organization
Different product management specializations and how to become a top-tier product manager
How to get into a product management role and crack PM interviews
Bibliographic Details
Pages: 256 page
Paperback (ISBN): 9781636514796
eBook (ISBN): 9781636514802
Hardback (Color): 9781636514819
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Chintan Udeshi, Vibrant Publishers
Rs. 490.00
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Table of Contents
1. Introduction to Product Management 1.1 Why Do Organizations Need Product Managers?
1.2 A Product Manager’s Goals and Responsibilities
1.3 A Day In the Life of A Product Manager
1.4 How is a Product Manager Different from Project Managers, Program Managers, and Scrum Master
Chapter Summary
Quiz
2. Identifying Product Opportunities 2.1 Market Analysis and Understanding Customers’ Needs
2.2 Competition
2.3 Segmentation, Targeting, and Positioning (STP)
2.4 Vision → Strategy
2.5 User and Buyer Personas
2.6 Business Model Canvas
2.7 Users’ Group and Customer Interactions
Chapter Summary
Quiz
3. Converting Strategy into Product 3.1 Strategy → Roadmap
3.2 Feature Prioritization
3.3 Crafting Product Specifications/Requirements
3.4 Building the Product- Waterfall vs Agile
3.5 Building an MVP → Launching the POC/Private Preview
3.6 Product Pricing
3.7 Launching the Product
Chapter Summary
Quiz
4. Product Messaging and Launching the Product 4.1 Developing a Go-To-Market (GTM) Strategy
4.2 Product Positioning
4.3 Understanding Product Buying Cycle/Purchase Funnel
4.4 Launch Plan
4.5 Collateral Building
4.6 Announcement and PR
4.7 Digital and Social Media Marketing
4.8 Measuring GTM Success
4.9 Post-Launch Activities
Chapter Summary
Quiz
5. After the First Product Launch 5.1 Measuring Success
5.2 Customer Feedback Loop
5.3 Understanding the Product Lifecycle
5.4 Win-Loss Analysis and Funnel Analysis
5.5 Portfolio Planning
5.6 Lifetime Value of the Customer
Chapter Summary
Quiz
6. Skills Needed to Become A Top-Tier Product Manager 6.1 Customer Empathy
6.2 Communication
6.3 Tech/Domain Knowledge
6.4 Leading Without Authority
6.5 Business Acumen
6.6 Relationship Management
6.7 Negotiation
6.8 Attention to Details
6.9 Data Analysis
Chapter Summary
Quiz
7. Product Management Specializations 7.1 B2B vs. B2C Product Management
7.2 Generalist PM vs. Growth PM vs.Platform PM
7. 3 Inbound vs. Outbound Product Management
Chapter Summary
Quiz
9. How to Get Into Product Management 9.1 Transitioning From Different Roles to PM
9.2 Must-Have Hard and Soft Skills for Product Managers
9.3 Hiring and Interview Process
9.4 Career Paths in Product Management
9.5 Do You Need An MBA to Become A Successful PM?
Chapter Summary
Quiz
10. Cracking the PM Interview: Types of Questions and Tips 10.1 What Tech Companies Look for in PM - Amazon, Microsoft, Apple, and Facebook
10.2 Types of Interview Questions
10.3 Importance of Networking and Mentorship
Chapter Summary
Quiz
Author
With over 15 years of tech experience and 7+ years in product management, Chintan Udeshi has mentored over 100+ candidates interested in transitioning to a product management role.
Series
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Editorial Reviews
This book does a great job of balancing breadth and real-world relevance. A solid foundation for anyone stepping into the PM world. -- Dinker Charak
Author, Creating Products That Matter
I am very impressed with the wide array of concepts covered, the well-structured format of the book, and the clarity with which the concepts have been presented, often with practical examples. -- Raghu Ramanujam,
Senior Director, Product Management, Flipkart
