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Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know

Product Management Essentials You Always Wanted to Know

A Practical Guide to Product Manager Roles, Strategies, Launches, and Cracking PM Interviews

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Description
  • Complete information about the product management role
  • A seamless guide to the product journey—from identifying product opportunities to its launch and marketing 
  • Practical tools and strategic models used by top PMs to guide decision-making 
  • Skills needed to become a top-tier product manager 
  • Actionable tips on how to transition into product management and ace your PM interviews

Product Management Essentials You Always Wanted to Know is a clear and practical guide for anyone looking to kickstart their career in product management or strengthen their understanding of the role. Whether you're just starting out or exploring a career shift, this book offers a solid introduction to what product managers do and how they add value to both startups and large organizations.

You'll learn about the key responsibilities of a product manager, what a typical day looks like, and the skills needed to succeed. The book also highlights the cross-functional nature of the role, showing how PMs work across teams—from engineering to marketing—to bring products to life and deliver real impact.

By reading the book, you will get an understanding of the following: 

  • Product manager roles and responsibilities and the day in the life of a product manager
  • How to identify product opportunities and work cross-functionally across different departments to launch a product into the market
  • Frameworks commonly used by product managers to make strategic decisions for the product as well as the overall organization
  • Different product management specializations and how to become a top-tier product manager
  • How to get into a product management role and crack PM interviews
Bibliographic Details

Pages: 256 page

Paperback (ISBN): 9781636514796

Hardback (Color): 9781636514819

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Chintan Udeshi, Vibrant Publishers

Table of Contents

1. Introduction to Product Management
1.1 Why Do Organizations Need Product Managers?
1.2 A Product Manager’s Goals and Responsibilities
1.3 A Day In the Life of A Product Manager
1.4 How is a Product Manager Different from Project Managers, Program Managers, and Scrum Master
Chapter Summary
Quiz

2. Identifying Product Opportunities
2.1 Market Analysis and Understanding Customers’ Needs
2.2 Competition
2.3 Segmentation, Targeting, and Positioning (STP)
2.4 Vision → Strategy
2.5 User and Buyer Personas
2.6 Business Model Canvas
2.7 Users’ Group and Customer Interactions
Chapter Summary
Quiz

3. Converting Strategy into Product
3.1 Strategy → Roadmap
3.2 Feature Prioritization
3.3 Crafting Product Specifications/Requirements
3.4 Building the Product- Waterfall vs Agile
3.5 Building an MVP → Launching the POC/Private Preview
3.6 Product Pricing
3.7 Launching the Product
Chapter Summary
Quiz

4. Product Messaging and Launching the Product
4.1 Developing a Go-To-Market (GTM) Strategy
4.2 Product Positioning
4.3 Understanding Product Buying Cycle/Purchase Funnel
4.4 Launch Plan
4.5 Collateral Building
4.6 Announcement and PR
4.7 Digital and Social Media Marketing
4.8 Measuring GTM Success
4.9 Post-Launch Activities
Chapter Summary
Quiz

5. After the First Product Launch
5.1 Measuring Success
5.2 Customer Feedback Loop
5.3 Understanding the Product Lifecycle
5.4 Win-Loss Analysis and Funnel Analysis
5.5 Portfolio Planning
5.6 Lifetime Value of the Customer
Chapter Summary
Quiz

6. Skills Needed to Become A Top-Tier Product Manager
6.1 Customer Empathy
6.2 Communication
6.3 Tech/Domain Knowledge
6.4 Leading Without Authority
6.5 Business Acumen
6.6 Relationship Management
6.7 Negotiation
6.8 Attention to Details
6.9 Data Analysis
Chapter Summary
Quiz

7. Product Management Specializations
7.1 B2B vs. B2C Product Management
7.2 Generalist PM vs. Growth PM vs.Platform PM
7. 3 Inbound vs. Outbound Product Management
Chapter Summary
Quiz

8. Commonly Used Product Management Frameworks
8.1 SWOT Analysis
8.2 5C Analysis
8.3 Porter’s Five Forces
8.4 Cluster Analysis
8.5 Conjoint Analysis
8.6 4P Analysis
8.7 Customer Purchases Decision Framework
8.8 Business Model Canvas
8.9 PESTLE Analysis
8.10 BCG Growth Market Share Matrix
8.11 Pricing Decisions
8.12 Build, Partner, Buy Analysis 
8.13 Pragmatic Marketing Framework
8.14 TAM/SAM/SOM Analysis
8.15 Kano Model
8.16 Sample PRD Format
Chapter Summary
Quiz

9. How to Get Into Product Management
9.1 Transitioning From Different Roles to PM
9.2 Must-Have Hard and Soft Skills for Product Managers
9.3 Hiring and Interview Process
9.4 Career Paths in Product Management
9.5 Do You Need An MBA to Become A Successful PM?
Chapter Summary
Quiz

10. Cracking the PM Interview: Types of Questions and Tips
10.1 What Tech Companies Look for in PM - Amazon, Microsoft, Apple, and Facebook
10.2 Types of Interview Questions
10.3 Importance of Networking and Mentorship
Chapter Summary
Quiz

Author

With over 15 years of tech experience and 7+ years in product management, Chintan Udeshi has mentored over 100+ candidates interested in transitioning to a product management role.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

This book does a great job of balancing breadth and real-world relevance. A solid foundation for anyone stepping into the PM world.
-- Dinker Charak
Author, Creating Products That Matter

I am very impressed with the wide array of concepts covered, the well-structured format of the book, and the clarity with which the concepts have been presented, often with practical examples.
-- Raghu Ramanujam,
Senior Director, Product Management, Flipkart

Supplemental Resources

Online Resources

Instructor Resources

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  • 5 stars: 60 (78%)
  • 4 stars: 17 (22%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
D
Duong Le Quyen (Vietnam)
Top-Notch Self-Learning Guide

Five stars! The combination of theoretical concepts and practical tools makes this book stand out.

N
Ngo Hoang Long (Vietnam)
A True Essential for Every Tech Team's Shelf

Every product manager, designer, and tech lead should have a copy of this book on their desk.

P
Phan Van Thang (Vietnam)
Solid Foundation for Scaling SaaS Products

Great insights on maintaining product velocity while scaling engineering and user bases.

T
Truong Thi Yen (Vietnam)
Practical Tools for Daily Decision Making

The decision matrices and prioritization frameworks in chapter 5 were immediately useful for our team.

B
Bui Minh Tri (Vietnam)
Clear Explanation of Technical Debt

Teaches how to communicate technical debt trade-offs to business stakeholders without losing buy-in.

V
Vo Van Dung (Vietnam)
Ideal Primer for Entry-Level Associate PMs

Gives APMs the confidence and vocabulary needed to lead sprint planning and feature prioritization.

D
Doan Thi Hang (Vietnam)
Great Manual for Product-Led Growth

Gives valuable perspectives on freemium models, self-serve onboarding, and PLG strategies.

D
Dang Quoc Bao (Vietnam)
Comprehensive Overview of A/B Testing

Explains how to design, execute, and analyze split tests to validate feature changes empirically.

A
Anucha Sae-Lee (Thailand)
An Absolute Gem in the Management Series

Vibrant Publishers hit another home run with this product management guide. Highly recommended!

T
Thanya Phung (Thailand)
Essential Reading for Product Operations Leads

Helped us standardize our internal product processes, tools, and documentation across multiple teams.

P
Phurit Chaiya (Thailand)
Simple, Clean, and Easy to Reference

The detailed table of contents and index make looking up specific prioritization models super fast.

R
Ratree Boonme (Thailand)
Well-Researched and Forward-Looking

Covers data-informed decision making and modern continuous integration product delivery loops.

C
Chakrit Wong (Thailand)
Great Companion for Technical Product Managers

Helped me balance technical debt reduction with new feature delivery on our core platform roadmap.

K
Kamonwan Kul (Thailand)
Short, Powerful, and High Impact Lessons

No unnecessary fluff—just pure actionable value for aspiring product managers and leaders.

N
Nutthawut Thanat (Thailand)
Clear Focus on User Journey Mapping

Shows how to visualize customer pain points and touchpoints to build better user-centric features.

P
Pimchanok Prasert (Thailand)
Fantastic Resource for Internal Corporate Training

Used this text to train non-technical project managers transitioning into product roles across our organization.

S
Somchai Srivisat (Thailand)
A Masterclass in Agile and Scrum Workflows

Clarifies the roles of Product Manager vs Product Owner vs Scrum Master in modern agile environments.

A
Aynur Aliyeva (Azerbaijan)
Extremely Practical and Time-Saving

Condenses years of product management wisdom into a straightforward, quick-to-read manual.

J
Javid Jafarov (Azerbaijan)
Great Guide to Product Go-To-Market Strategies

Explains the overlap between product management and product marketing during product launch campaigns.

F
Fidan Ismayilova (Azerbaijan)
High-Quality Content and Crisp Formatting

Physical printing, diagram quality, and section callouts make for a very pleasant learning experience.

E
Eltun Bayramov (Azerbaijan)
Thorough, Well-Researched, and Practical

Covers competitive analysis, SWOT, and market sizing models with excellent step-by-step illustrations.

N
Nigar Rahimova (Azerbaijan)
Outstanding Overview of Product Discovery

Teaches continuous discovery habits and hypothesis-driven development in a simple, practical way.

T
Tural Kerimov (Azerbaijan)
Must-Read for Anyone Building Digital Products

Whether you are building SaaS platforms or mobile apps, the core principles in this book apply universally.

L
Leyla Sadigova (Azerbaijan)
Boosted My Product Ownership Confidence

Gave me the structured methodology I needed to run effective grooming, refinement, and launch meetings.

M
Murad Mammadzada (Azerbaijan)
Simple Language with Modern Relevance

Translates complex product terminology into simple language that anyone on a cross-functional team can grasp.

G
Gaurav Mahajan (India)
Great Reference for Stakeholder Management

Managing expectations across leadership and engineering is hard. This book offers great communication models.

I
Ishita Pillai (India)
Fantastic Study Companion for Business School

Used this during my MBA elective in Product Management. The summaries and quizzes made studying very easy.

T
Tarun Choudhury (India)
Clear Focus on Product-Market Fit

Provides a structured approach to measuring and validating product-market fit during early stages.

A
Ananya Sharma (India)
Beginner-Friendly and Practical

I found this book very easy to follow. It breaks down complex product management concepts into simple steps, making it ideal for beginners and students.

A
Ahmet Yılmaz (Türkiye)
Valuable for Aspiring Product Managers

This book provides a strong foundation in product management. It helped me understand user needs, product strategy, and roadmap planning clearly.

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The content is well-organized and easy to follow. It covers key topics like product development, market research, and decision-making effectively.

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