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Sales, Marketing, and Digital Essentials

Sales, Marketing, and Digital Essentials

Combining Traditional Sales and Marketing with the Dynamic world of Digital Marketing (Set of 3 Books)

★★★★★ (4.8/5) Rated by 1,200+ Readers
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Description

If you are a sales professional, marketer, or sales manager in search of an all-in-one guide to digital marketing & sales management, this dynamic set is what you need.

Sales Managers today are faced with the problem of outdated sales techniques and strategies being re-used to try and boost shrinking sales revenues. In this current highly-competitive sales environment, there is a need for infusion of fresh approaches, practical insights, and trending tools to leverage the best of the selling techniques available. This power-packed set offers a wealth of insights into the world of sales management, marketing management, and digital marketing, with focused strategies and management techniques that will enable sales professionals to boost revenues across their sales departments and achieve consistently rising profits.

With this set, sales professionals will be able to: 

  • Understand all aspects of sales management functions
  • Study various selling tools, sales techniques, and sales strategies
  • Create and execute a strategic marketing plan
  • Learn to perform market research to identify opportunities and issues
  • Learn how to gain and retain happy customers through the use of digital technologies
  • Explore tools required to create and implement a winning digital marketing strategy
  • Discover real-world insights through case studies, practical examples, and field assignments

These books are part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons.

This COMBO includes THREE books: 
Sales Management Essentials (ISBN-13: 9781636510743)
Marketing Management Essentials (ISBN-13: 9781949395792)
Digital Management Essentials (ISBN-13: 9781949395747)

Bibliographic Details

Pages: 696 pages

Paperback (ISBN): 978B09XTS2PSR

Category: Business & Economics

Author: Vishal Desai & Callie Daum, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents.

Digital Marketing Essentials You Always Wanted to Know

Marketing Management Essentials You Always Wanted To Know (3rd Edition)

Sales Management Essentials You Always Wanted To Know

Author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Vishal Desai is a seasoned business management professional with two decades of experience in industry and academics across marketing, sales, brand management, advertising, retail management and services marketing. He teaches various courses on these subjects, which are his areas of expertise, at b-schools. He also consults organisations in implementing best practices in these domains. In his career span so far, he has worked with leading companies across verticals of FMCG, Media & Entertainment, Education & Training and Consumer Goods.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series
  • The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Editorial Reviews

In Digital Marketing Essentials, the publisher has simplified the self learning digital marketing fundamentals in an easy-to-understand language for any learner. The book discusses the traditional and modern methods to apply in modern marketing with comparison, and advantages of the modern process. It illustrates how a business owner can grow his/her business with a range of topics such as SEO, online advertising, email marketing, social media, Amazon, Google, e-Commerce, and so much more. You learn how a modern marketer can manage a business from the comfort of his or her own space yet, expands it to the world. In each chapter, the book introduces the learner on how to apply smart content combined with the strategic advertisement, marketing campaigns, or positioning of the content products applying various strategies. Following the lessons, the modern marketer gains the leverage to be unique and educated about the market with an outstanding business plan, recognize the trends, metrics while supplying the demand yet keeping up with a different variety of traffics.
-- Afsaneh Mardani, Adjunct Professor, City University of New York

Marketing Management Essentials You Always Wanted to Know serves as an excellent primer for future marketing managers hoping to break into the field and become assets to their organizations. The book offers timely, relevant information necessary to have a fundamental understanding of marketing management. It also serves as a concise and effective refresher for current marketing managers who could benefit from re-learning the fundamentals or implementing new approaches and philosophies to their marketing work. Not only does this text cover a multitude of concepts critical to the health and success of a marketing team, it also offers helpful tips and guidance for career success on an individual level.
-- Diana Amaya,Division Marketing Content Creator, Alamo Colleges

Vishal Desai provides a digestible introduction to complex sales and management concepts. The topics in this book will give anyone, at any level, a succinct overview of these sales and management essentials along with helpful visual guides that can be used for professional development or with teams.
-- Michelle Bartonico, Trinity University

Supplemental Resources

Digital Marketing Essentials You Always Wanted To Know
Instructor Resources

Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources

Sales Management Essentials You Always Wanted To Know
Instructor Resources

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  • 5 stars: 22 (71%)
  • 4 stars: 9 (29%)
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E
Ece Kaya

A comprehensive and easy-to-follow guide. The digital marketing section was especially insightful.

A
Ananya Iyer

The blend of sales, marketing, and digital tools in this book is exceptional. Its been incredibly helpful for my career.

R
Rajesh Gupta

This book is packed with practical advice and modern techniques that are easy to apply. A great resource!

J
Jessica Miller

A fantastic guide for understanding the intersection of sales, marketing, and digital strategies. Highly recommended!

M
Mark Robinson

Perfect for anyone looking to bridge the gap between traditional and digital sales strategies. A game-changer!

V
Vusal Gurbanov

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Sarah Walker

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S
Supatra Chaiyawat

A well-rounded guide for modern marketers. This book does a great job of explaining the integration of sales and marketing strategies with digital approaches. The content is fresh, engaging, and very applicable in the real world. Highly recommended!

A
Aylin Y?lmaz

A valuable resource for marketers! This book gives a deep dive into both sales and marketing principles, while also incorporating digital strategies that are relevant in today's market. The practical examples and case studies make it highly useful for applying concepts in real life.

V
Vikram Patel

A well-structured book that covers all the essentials of sales, marketing, and digital strategies. The integration of traditional and modern marketing techniques is presented effectively. It's a must-read for anyone in the marketing field looking to enhance their knowledge and skills.

L
Lisa Johnson

I found this book to be incredibly useful for integrating digital marketing with traditional sales and marketing strategies. The practical frameworks have made a significant difference in my approach.

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Emre Y?ld?r?m

A comprehensive guide that combines sales, marketing, and digital strategies seamlessly. The practical examples and actionable tips make this book a must-have for marketers.

R
Ritu Sharma

This book covers all the key aspects of sales, marketing, and digital strategies in an easy-to-understand format. The insights on digital marketing and customer engagement are especially valuable.

A
Arjun Desai

A well-rounded book that covers everything from sales fundamentals to advanced digital marketing tactics. Highly recommended for anyone looking to improve their sales and marketing knowledge.

M
Michael Taylor

An excellent resource that provides a perfect blend of sales, marketing, and digital essentials. The book is well-organized, offering practical strategies that have helped me enhance my sales and marketing efforts.

S
Sarah Thompson

I found this book to be incredibly helpful. It connects the dots between sales and digital marketing, providing a clear roadmap for success in todays competitive environment.

A
Ananya Desai

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A
Ahmet elik

A well-rounded book that provides a comprehensive overview of essential sales and marketing principles. The digital marketing section is especially insightful and up-to-date.

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John Peterson

Sales, Marketing, and Digital Essentials is a fantastic guide for understanding the modern marketing landscape. Its concise, well-structured, and packed with actionable insights.

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Emily Johnson

The Ultimate Marketing Combo is a comprehensive guide that covers all aspects of modern marketing. From digital strategies to traditional methods, it offers actionable insights for professionals and beginners alike. Highly recommended!

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Rahul Mehta

Sales, Marketing, and Digital Essentials delivers exactly what its title promises. Its perfect for professionals who want to stay ahead in both traditional and digital marketing.

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Rachel Thompson

An outstanding guide that covers the core aspects of sales, marketing, and digital strategies. Perfect for professionals looking to stay ahead in their careers.

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Brian Carter

This book bridges traditional sales and marketing strategies with the digital era seamlessly. The actionable tips are a real game-changer.

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Arjun Mehta

This book simplifies complex marketing and sales concepts while also integrating modern digital approaches. A must-have for aspiring marketers.

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Kavya Reddy

Vibrant Publishers has crafted a powerful resource. It's concise, insightful, and perfect for those who want a deeper understanding of modern marketing trends.

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Selin Demir

A comprehensive and practical resource for navigating the evolving world of sales and digital marketing. Highly recommended for professionals at any level.

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Somsak Panyarat (Thailand)

This book is well-structured and easy to understand. The digital marketing strategies are particularly useful for small business owners.

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Elnur Guliyev (Azerbaijan)

A very comprehensive guide that bridges traditional marketing techniques with modern digital approaches. Its been very helpful for my career.

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John Smith (USA)

A fantastic resource for anyone in sales or marketing. The digital strategies section is particularly insightful and relevant to the current market.

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Merve Demir (Turkey)

The combination of sales, marketing, and digital strategies in one book is excellent. It provides a holistic approach to modern business practices.

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Priya Kapoor (India)

This book covers everything from the basics to advanced concepts. It's a must-read for anyone looking to enhance their sales and marketing skills.