Entrepreneurship Essentials You Always Wanted To Know

Entrepreneurship Essentials You Always Wanted To Know

Name: Entrepreneurship Essentials You Always Wanted To Know
SKU: 9781636511603
Price: 490.00 INR
Availability: InStock
Rating: 4.72 (43 reviews)

Start Your Business, Manage Successfully, Innovate, and Navigate Competitive Markets for Lasting Success

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Description

Learn the fundamentals of becoming a skillful and successful entrepreneur

The book covers the fundamental areas that you should know about like:

Identifying business opportunities and leveraging them
Developing a product/service that solves a genuine problem
Setting up a company and registering it
Creating a business plan for your business
Segmenting markets and customers according to your business requirements
Marketing your product and tackling competitors

Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business.

Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability.

This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.

Bibliographic Details

Pages: 224 pages

Paperback (ISBN): 9781636511603

Hardback (Color): 9781636511627

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Dr. AnnaMaria Bliven, Vibrant Publishers

Table of Contents

1. Who Are Entrepreneurs and Why Do You Want to Be One?

1.1 Entrepreneurs Are Business Owners and/or Problem- Solvers

1.2 Five Qualities/Attributes Every Entrepreneur Must Have

1.3 Are You Ready to Jump on the Entrepreneurship Bandwagon?

1.4 Entrepreneurship Checklist to Consider

1.5 Why Some Entrepreneurs Succeed and Others Don’t

Quiz

Chapter Summary

References

2. What is Your Big Business Idea?

2.1 Necessity Brings About Innovations

2.2 What are Great Business Opportunities and How to
Easily Identify Them?

2.3 What are Your Idea’s Competitive Advantages?

Quiz

Chapter Summary

References

3. Starting Your Own Company

3.1 Company Types and Their Corresponding Legality

3.2 Choosing the Best Company Type

3.3 Company Registration and Other Necessary Documentation

3.4 Welcome to Entrepreneurship: It’s Time to Run Your Company

Quiz

Chapter Summary

References

4. Your Products or Services or Both

4.1 What Products/Services Will You be Offering to the World?

4.2 Will Your Products/Services Solve Some Problems Faced
by Consumers?

4.3 Product/Service Pricing

4.4 Product/Service Quality

4.5 Product/Service Positioning in the Marketplace

Quiz

Chapter Summary

References

5. What It Takes to Successfully Manage a Company

5.1 Business Planning

5.2 Eliminating Self-Limiting Beliefs

5.3 Failure-Is-Not-An-Option Mentality

5.4 Understanding the Place of Luck in Entrepreneurial Success

Quiz

Chapter Summary

References

6. Markets and Customers

6.1 Market Segmentation

6.2 What Do Your Customers Want and How Best to Target Them?

6.3 Meeting Customers’ Expectations and Winning Their Loyalty

Quiz

Chapter Summary

References

7. Handling Your Competitors

7.1 Which Industry Best Fits Your Company?

7.2 Paying Serious Attention to Your Direct and Indirect Competitors

7.3 Undertaking Porter’s Five Forces Analysis

Quiz

Chapter Summary

References

8. Your Business Model

8.1 What Is a Business Model and How Can You Develop It?

8.2 Strategic Business Operations

8.3 Top-Notch Marketing Activities

8.4 Financial Accountability and Other Related Issues

Quiz

Chapter Summary

References

9. Growing Your Company With Innovations

9.1 The Merits of Corporate/Company Culture

9.2 Team Building

9.3 How Innovations Make Businesses Thrive

9.4 Change Planning and Management

Quiz

Chapter Summary

References

10. Your Value Proposition

10.1 The Power of Value Proposition

10.2 How Your Products/Services Can Become Household Names

10.3 Thinking Like a Consumer

Quiz

Chapter Summary

References

11. How Sustainable Is Your Company?

11.1 Understanding the Concept of Corporate Sustainability

11.2 Entrepreneurs Aren’t Machines

11.3 Ethics, Standards, and Regulations (Obey all the Laws of the Land)

11.4 Business Bootstrapping

Quiz

Chapter Summary

References

12. Exit Strategy

12.1 Passing the Business to a Successor

12.2 Ownership Transfer Through Management or Employee Buyout

12.3 Selling the Business to a Third Party

12.4 Mergers and Acquisitions (M&As)

12.5 Initial Public Offering (IPO)

12.6 Liquidation and Closure

12.7 File for bankruptcy

Quiz

Chapter Summary

References

Author

Dr. AnnaMaria has worked as a business professional for over 30 years gaining experience in business development and management, business improvement, project management, time management, career development and advancement, business strategy, vet-entrepreneurship, team development, teaching and training, and implementation of community projects. She holds a Doctorate in Business Administration from the University of Wisconsin-Whitewater.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

The book "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers covers various aspects of entrepreneurship, from the history of the field to the legal structures relevant to different types of businesses and entrepreneurs. One of the strengths of the book is its emphasis on differentiating between starting a product-based and a service-based business. This is an important distinction as the two types of businesses require different strategies and approaches to be successful. Another strength of the book is its focus on creating a value proposition, which is a critical step in developing a business idea that meets the needs of the market. Additionally, the book provides a good overview of the legal structures relevant to different types of businesses and entrepreneurs, which can be a confusing and overwhelming topic for many entrepreneurs. The book's coverage of the stage beyond startup is also noteworthy, as it focuses on running and managing a company, as well as growing the business through innovation. This is a crucial area for entrepreneurs to understand, as many startups fail in the post-startup phase. Overall, "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers is a valuable resource for aspiring and established entrepreneurs looking to enhance their knowledge and skills.
-- Arkadiusz Mironko, Executive Director for Graduate Programs, Anderson Graduate School of Management, University of California

The author has covered all the essential topics about entrepreneurship in this book in a simple and easy to understand language. This will be a resourceful book for undergraduate and graduate courses and also for new entrepreneurs.
-- Bharath Samishetti, Assistant Professor Balaji Institute of Management Sciences

Entrepreneurship Essentials is a must-read book for anyone ever interested in entrepreneurship. It dispels the stereotype that all entrepreneurs are billionaire college drop-outs hailing from Silicon Valley and is instead applicable for anyone seeking to start and grow any kind of enterprise both profit and non-profit. In addition, it would be an interesting read for managers and leaders of large firms interested in creating a more entrepreneurial culture in a world of increased global competition and technology transformation. I highly recommend it.
-- David Fogarty, Chief Marketing Analytics and Data and Technology Officer, Evernorth Corporation

This is a good book -covers all aspects and it is compact (~200 pages) hence readable and approachable
-- Naeem Zafar, Professor-of-the-Practice & Faculty Director, San Francisco Campus

This is a very easy read to acquaint first-year business students with the concept of entrepreneurship. The chapters covered the basics of business ownership, from company formation to marketing. The self-check quizzes at the end of each chapter were helpful.
-- Dr. D. Zaharopoulos, Business Faculty,
Phoenix College