Self-Learning Management Essentials for Entrepreneurs and Professionals – Ideal for Business Startups, Consultants, Entry to Mid-Level Managers (Concise & Easy to Understand Guides with Case Studies)

Click on individual book titles below to view their complete Table of Contents.

Business Strategy Essentials You Always Wanted To Know

Cost Accounting and Management Essentials You Always Wanted To Know: 5th Edition

Digital Marketing Essentials You Always Wanted to Know

Financial Accounting Essentials You Always Wanted to Know: 5th Edition

Financial Management Essentials You Always Wanted To Know: 5th Edition

Human Resource Management Essentials You Always Wanted To Know

Marketing Management Essentials You Always Wanted To Know (3rd Edition)

Operations and Supply Chain Management Essentials You Always Wanted To Know

Principles of Management Essentials You Always Wanted To Know (3rd Edition)

Project Management Essentials You Always Wanted To Know

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Kalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean’s Award Winner) from SPJIMR, one of Asia’s top business schools, and an Engineering degree with honors in Electronics. He has over 24 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons.

Jaquina Gilbert has over 20 years of Human Resources experience in multiple disciplines and holds both SHRM and PHR certifications. She has authoredseveral booksand has written HR-related content for business owners, authors, and professionals in various industries. Jaquina received a BBA in Human Resources Management and Organizational Behavior from the University of North Texas in Denton, and an MS in Human Resource Training and Development from Amberton University.

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Ashley McDonough is a Supply Chain and Finance professional who holds an M.B.A from the Hong Kong University of Science and Technology, one of the top M.B.A. programs in the world. She also holds a Bachelor’s degree from the University of Minnesota, with an emphasis in Supply Chain, Operations Management, and Economics.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC

The book uses charts, graphics, tables and relevant examples to explain the concepts of cost accounting and also provides a detailed computation for each of them. Cost Accounting and Management Essentials is a well-organized book that will help students understand and conquer the subject easily.
--Jangho Gil, Assistant Professor of Accounting, Monmouth University Logo

The textbook is well-written and should give students a good working knowledge of terminology, theory, and practice for implementing digital strategy.
-- Joe Stabb, Assistant Professor, Oswego State University

I enjoyed reading Financial Accounting Essentials and I feel that for an overview of the subject matter, this book was well-written. I liked how the book walked the readers through the concepts of accounting.
-- Dr Cheryl A Moore , Mercyhurst University, Assistant Professor of Accounting

In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester.-- Jared Reynolds, Associate Dean, Kelley College of Business

A compelling integration of theoretical and conceptual content, relevant process models, and real-world practices and resources.
-- Dr. Carrie A. Picardi, University of Bridgeport

Daum and Bartonico have written an invaluable resource for managers, offering straightforward and pragmatic insights suitable for all expertise levels. Their work transcends industry boundaries, ensuring that individuals in any field can adeptly apply effective marketing management strategies within their department, division, or organization. This book expertly demystifies marketing complexities for professionals of all backgrounds in a practical and accessible way.
-- Katie Ramirez, Director, Center for Experiential Learning and Career Success, Trinity University

User-friendly and not too technical McDonough succeeds in making operations, supply chain management and logistics quite understandable to a non technical audience, without losing the OSCM technical soul.
-- Andrea Patrucco, The Pennsylvania State University

The book is a comprehensive coverage of what one would like to know about management and its sub disciplines. Students and managers will find the book very useful as it is an easy and simple read. The topics covered are current and provide appropriate depth with examples.
-- Subrat Sarangi, Fellow in Management, XLRI, Jamshedpur

Filled with easily digestible information and a bonus glossary of terms, Project Management Essentials is a useful tool for anyone who is looking to be a better project manager, leader, or learner.-- Marisa Soltz, MLIS, Reference Supervisor, Canby Public Library

Business Strategy Essentials You Always Wanted To Know
Instructor Resources

Cost Accounting and Management Essentials You Always Wanted To Know: 5th Edition
Instructor Resources

Digital Marketing Essentials You Always Wanted to Know
Instructor Resources

Financial Accounting Essentials You Always Wanted to Know: 5th Edition
Instructor Resources

Financial Management Essentials You Always Wanted To Know: 5th Edition
Instructor Resources

Human Resource Management Essentials You Always Wanted To Know
Instructor Resources

Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources

Operations and Supply Chain Management Essentials You Always Wanted To Know
Instructor Resources
Download Errata Sheet

Principles of Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources

Project Management Essentials You Always Wanted To Know
Instructor Resources