1. Who Needs a Business Plan and for What Purposes?
1.1 Why Write a Business Plan
1.2 What Kind of Business Plan Do You Need?
1.3 Do You Know Your Business Pretty Well?
1.4 Getting Started
Discussion Questions
Quiz
Chapter Summary References
2. Understanding the Financials of Your Proposed or Existing Business
2.1 Budgeting for Startup Expenses
2.2 Estimating Prices and Projecting Sales Volumes
2.3 Forecasting Your Average Cost of Sales and Profit and Loss
2.4 Preparing Your Cash Flow Forecast
2.5 Ways to Raise Money
Discussion Questions
Quiz
Chapter Summary References
3. Writing Your Marketing and Operational Plan
3.1 Marketing Plan
3.2 Operational Plan
Discussion Questions
Quiz
Chapter Summary
References
4. Doing Your Marketing Analysis
4.1 Do You Understand Your Industry?
4.2 Which Market Segment Will You Be Serving (describing their demographics, geographics, buying habits, psychographics)
4.3 Who Are Your Major Competitors?
4.4 SWOT Analysis
4.5 What Are Your Business’s Competitive Advantages?
Discussion Questions
Quiz
Chapter Summary
References
5. Writing and Editing Your Business Plan
5.1 How to Organize Your Business Plan
5.2 Common Mistakes People Often Make When Developing Their Business Plans
5.3 Editing and Designing Your Business Plan
5.4 Using a Business Consultant
Discussion Questions
Quiz
Chapter Summary
References
6. Business Funding for Vet-Entrepreneurs
6.1 Applying for a business grant as a Vet Entrepreneur
6.2 Applying for Vet-Entrepreneurship Business Loans
6.3 Potential Investors for Vet-Entrepreneurs
6.4 Franchising for Veterans
6.5 Vet-Entrepreneurs Business Resources
6.6 Contract-Awarding Programs
Discussion Questions
Quiz
Chapter Summary
References
Glossary
7. Business Plan for Nonprofits
7.1 All You Need to Know about Developing a Business Plan for Nonprofits
7.2 A Sample Business Plan for Nonprofits
Discussion Questions
Quiz
Chapter Summary
References
8. Business Plan for a Small Service Business
8.1 Techniques for Developing A Great Business Plan for A Small Service Business
8.2 A Sample Business Plan for A Small Service Business
Discussion Questions
Quiz
Chapter Summary
References
9. Business Plan for a Manufacturing Business
9.1 Understanding the Main Elements in A Business Plan for A Manufacturing Business
9.2 A Sample Business Plan for A Manufacturing Business
Discussion Questions
Quiz
Chapter Summary
References
10. Business Plan for Project Development
10.1 How to Write An Effective Business Plan for Project Management
10.2 A Sample Business Plan for Project Management
Discussion Questions
Quiz
Chapter Summary
References
Conclusion
Appendix
Who Are Business Consultants and What Do They Do?
Online Business Resources
Books and Articles
Small Business Help: Where to Find Helpful Advice for Your Business