Marketing Strategy: Firm

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~~₹7,500.00 INR~~ ₹5,000.00 INR

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~~₹7,500.00 INR~~ ₹5,000.00 INR

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5 stars: 6 (67%)
4 stars: 3 (33%)
3 stars: 0 (0%)
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The practical examples and frameworks provided in this book are invaluable for creating strategies tailored to your firm's needs. Highly recommended!

A comprehensive guide for understanding marketing strategies at the firm level. The case studies are particularly insightful.

This book offers a clear roadmap for firms looking to align their marketing efforts with business goals. Excellent for students and executives alike.

The detailed approach to crafting marketing strategies makes this book a valuable resource. It's informative, engaging, and practical.

This book does an exceptional job of explaining how firms can craft effective marketing strategies. A must-read for professionals in any industry.

This book provides a deep understanding of how firms can build and sustain competitive advantages. The frameworks and strategic insights are incredibly useful for business growth.

An excellent read for anyone interested in corporate marketing strategy. The book bridges theory and practice, making complex concepts easy to apply in real-world business scenarios.

V. Kumar presents marketing strategies in a clear and practical way. I found the discussions on digital transformation and brand positioning particularly insightful.

A well-structured book that dives into the core principles of marketing strategy. The real-world case studies make it an invaluable resource for business owners and marketing professionals.