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Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know

Stakeholder Engagement Essentials You Always Wanted To Know

A Practical Guide to Stakeholder Mapping, Engagement Plans, and Managing Project Stakeholders

★★★★★ (4.8/5) Rated by 1,200+ Readers
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Description
  • Identify key stakeholders in a project
  • Understand the fundamentals of managing stakeholders 
  • Discover helpful approaches and strategies to engage stakeholders
  • Learn how to build a Stakeholder Engagement plan 
  • Respond to stakeholder scenarios with the eye of a Project Manager

Stakeholder Engagement is the lifeblood of project management because stakeholders can make or break a project.

In Stakeholder Engagement Essentials You Always Wanted To Know, you will explore how to balance the tenets of project management with the uncertainties of human behavior. This book provides foundational essentials of Stakeholder Engagement along with practical techniques and tools to successfully navigate projects and your relationship with people in an organization. You can apply what you learn anytime you need to move a project, a conversation, or a partnership forward.

The book does not just state techniques to engage with stakeholders but makes learning fun and engaging with the help of case studies, activities, and tips that will tickle your brain and make your wear the hat of a Project Manager. You will gain a deeper understanding of project management and stakeholder engagement tools like Project Charters, Stakeholder Register, Power/Interest Matrix, etc.

Whether someone is a team lead, executive, or team member, it's essential to know how to anticipate, monitor, and engage people throughout the life cycle of a project and beyond.

By the end of Stakeholder Engagement Essentials, you will have a playbook for engaging stakeholders to achieve project success and deliver value to your organization.

This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

Bibliographic Details

Pages: 228 pages

Paperback (ISBN): 9781636511511

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Michelle Bartonico, Vibrant Publishers

Table of Contents

1. Introduction to Stakeholder Engagement

1.1 What is Stakeholder Engagement

1.2 Life Cycle Overview

1.3 Principles of Stakeholder Engagement

1.4 Stakeholder Theory

1.5 What Stakeholder Engagement is Not

Quiz

Chapter Summary


2. Identify Stakeholders

2.1 Identifying Stakeholders

2.2 Stakeholder Mapping

2.3 Stakeholder Register

2.4 Ask the Right Questions

2.5 Closing Thoughts

Quiz

Chapter Summary


3. Stakeholder Mapping and Analysis

3.1 Introduction to Mapping and Analysis

3.2 Types of Stakeholder Maps

3.3 Mapping for Change

Quiz

Chapter Summary


4. Stakeholder Engagement Plan

4.1 What is a Stakeholder Engagement Plan

4.2 Incorporate a Communications Management Plan

4.3 Build an Engagement Plan

4.4 Create an Engagement Plan that Succeeds

Quiz

Chapter Summary


5. Stakeholder Empathy

5.1 Defining Empathy

5.2 Three Types of Empathy

5.3 Learn About Your Stakeholders

5.4 Active Listening

Quiz

Chapter Summary


6. Choosing the Project Team

6.1 Choosing the Team

6.2 The Team is Predetermined

6.3 Selecting the Project Manager

6.4 Identifying the Project Sponsor

Quiz

Chapter Summary


7. Manage and Monitor Stakeholders

7.1 The Mechanics of Managing and Monitoring Stakeholder Engagement

7.2 Methods to Manage and Monitor

7.3 Working with Difficult Stakeholders

Quiz

Chapter Summary

Author

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education. 

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.
-- Stephanie Mendeloff, Executive Director, CREA Curriculum & Consulting


This book is an excellent introductory textbook for those wanting to know about the importance of stakeholder engagement. The succinctness of the text and the breadth of the content covered offer a unique glimpse to anyone curious about this sub-topic within project management. It would be helpful for undergraduate students, early-career practitioners, and entrepreneurs wanting to break into any customer oriented industry. This is a great addition to the Vibrant’s Essentials Series.
-- James Meersman, Assistant Professor, Juniata College


Stakeholder Engagement Essentials is a definitive playbook for stakeholder engagement. Michelle leads us through the key processes and provides the tools to effectively execute a project. A clear, concise, and contemporary field guide for all project managers.
-- Bob Scherer, Professor of Management and Dean Neidorff School of Business, Trinity University

Given the dynamic world in which we live, it is crucial more than ever to identify and cultivate your business community's stakeholders. Michelle accurately reflects this need and establishes proven methods that have helped our community engage with the right stakeholders, at the right time.
-- Mark McCullough, M.A.T.
Google Certified Educator Levels 1 and 2
St. Luke’s Episcopal School

Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.
-- Stephanie Mendeloff, M.Ed
Executive Director of CREA Curriculum & Consulting

Stakeholder Engagement Essentials is a definitive playbook for stakeholder engagement. Michelle leads us through the key processes and provides the tools to effectively execute a project. A clear, concise, and contemporary field guide for all project managers.
-- Bob Scherer, Professor of Management and Dean, Neidorff School of Business, Trinity University

This book has been written in a very simple and easy-to-understand language and will be of immense help to management students. The examples and case studies included in the book have enriched it immensely. This book's content is organized in such a logical and systematic way, that it can also encourage some of the management institutes to introduce a separate course on 'Stakeholder Engagement' in their management programmes.
-- Dr. Surendra Rajpurohit
Associate Professor
School of Business
Mody University of Science & Technology

Projects are part of our daily lives, yet we often lack the fundamentals to ensure their success. Engaging stakeholders is the key. By applying the tenets of project management, this book provides case studies, templates, and approaches that equip readers for success.
-- Stephanie Jonkers, CPA
Controller, Fullstream Energy Holdings

This book is well organized and easy to follow for new project managers. It could serve as a great learning tool and reference guide for career development as it includes class (or personal) activities, case studies, and quizzes to help students learn and master all project management learning objectives.
-- Jessica Chan, Academic Coordinator, University of Texas, MD Anderson Cancer Center

Stakeholder Management is one of the key areas for any project. It can very easily be the most critical aspect in deciding the fate of a project. This book explores this area in great detail to give enough justice to it. A must read for a project manager who wishes to increase chances of project success.
-- Kalpesh Ashar, PMP, PMI-ACP, PMI Certified ATP Instructor, CSM, SFC, SFPC, PRINCE2, ITIL

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  • 5 stars: 34 (74%)
  • 4 stars: 12 (26%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
E
Elif T.

This book has really helped me improve my approach to stakeholder engagement. It covers everything from mapping stakeholders to maintaining effective communication. The structured layout and actionable tips make it very practical. Highly recommended for anyone in project management.

R
Rakesh P.

An excellent resource for understanding the complexities of stakeholder management. The book is straightforward and well-organized, making it easy to apply its insights. I found the case studies particularly useful, as they show real-world applications of the concepts discussed.

E
Emily H.

This book is an outstanding guide to stakeholder engagement! It provides clear strategies for identifying and managing stakeholders effectively. The practical advice on building relationships and communicating with different stakeholders was invaluable. Its a must-read for project managers!

S
Suda N.

Great book with practical guidance on engaging stakeholders! The concepts are explained in simple terms, making it easy for even beginners to follow. I especially liked the chapter on conflict resolution, which gave me tools I could apply directly in my work.

N
Nigar M.

I found this book incredibly insightful! It offers a thorough overview of stakeholder management with actionable steps. The sections on stakeholder mapping and prioritization were particularly helpful. Its a great read for professionals looking to strengthen their stakeholder engagement skills.

K
Kanchana Phong (Thailand)

"Stakeholder Engagement Essentials provides a thorough overview of how to effectively engage with stakeholders. The book is well-written and the concepts are explained in a simple and straightforward way. Highly recommend it to anyone looking to improve their stakeholder management skills."

M
Mehmet Ayd?n

An excellent resource for understanding stakeholder engagement. The book is well-organized and the content is easy to follow. The examples provided are very practical and helpful. A great addition to any project manager's library.

A
Anil Mehta

This book offers a comprehensive guide to stakeholder engagement. The practical tips and real-world examples make it easy to apply the concepts. Its an invaluable resource for both beginners and experienced professionals.

J
Jessica Adams (USA)

Stakeholder Engagement Essentials is a must-read for anyone involved in project management. The book provides a clear framework for understanding and engaging stakeholders effectively. The case studies are particularly insightful. Highly recommended!

A
Aysel Huseynova (Azerbaijan)

I found this book extremely useful for my work. It covers all the essential aspects of stakeholder engagement in a clear and concise manner. The real-life examples make the concepts easy to understand and implement.

t
toosweet2sweat
Insightful

Just what I was looking for - no frills, just the good stuff. Recommended this to all of my colleagues.

M
Martha
Excellent learning resource and reference guide

I am new to project management, and this book made it easy to understand and practice stakeholder engagement. The book is written in a simple way and is excellent at explaining the "why" and the "how" of each activity, including examples and visuals, which I appreciate. The activities and quizzes helped test my understanding and now serve as a reference when working on projects. I highly recommend this book to anyone interested in learning more about stakeholder engagement or new to project management.

K
Kat
Catch myself referencing it at least once a week

The first thing I really like about this book is its easy navigation & referencability! Those of us that have managed large global ERP Projects can just not remember every detail that we've experienced, and this book not only jogs your memory, it also is a useful resource to reference on an ongoing basis. The content is extensive, insightful, and very relative to modern day "people-centric" project management. I really appreciate a well written book, that gets to the critical steps and leaves out the filler. Well done Michelle Bartonico, it has become a useful tool in my Program Management Toolkit!

A
Apinya Wong

Stakeholder Engagement Essentials is a well-structured guide that addresses the complexities of managing stakeholder relationships. The author's approach is both practical and insightful, making this book a valuable addition to any professional's library.

N
Nargiz Ismayilova

This book provides a thorough overview of stakeholder engagement, with a focus on practical application. The step-by-step approach makes it easy to follow, and the insights shared are highly relevant to todays business environment.

S
Sarah Williams

Stakeholder Engagement Essentials is a comprehensive guide that provides valuable insights into managing stakeholder relationships effectively. The content is practical and easy to apply, making it a must-read for project managers.

A
Amit Patel

This book offers clear and concise explanations of stakeholder engagement strategies. The real-world examples and practical tips have been very helpful in enhancing my communication and collaboration skills with stakeholders.

A
Ay?e Y?ld?r?m

An excellent resource for understanding the dynamics of stakeholder engagement. The book covers all the key aspects and provides actionable advice that can be implemented in various project scenarios.

R
Ryan
Amazing book

This book helped me a ton! Such a great read!

A
AlwaysWhat7
A quick engaging read

We're thinking about using this book for PD because the strategies are useful and the content flows/reads easily. Info about identifying specific target audiences is very helpful... tons of graphs and charts that are well sourced are included!

T
ThriftyMom
All you need to create your plan & execute!

Very well written and organized to help you walk through and immediately apply what is offered. Since applying some of these principles we have seen significant engagement from organizations we hadn't had respond in years. It stays on my desk as a reference each time I am creating a plan and want to make sure I am hitting all the most important components. This is a top notch resource and is presented clearly, concisely, and with an eye on how the reader will implement!

S
Stephanie B.
Great find!

A must buy! Essential for all managers professional development.

J
Jennifer Dempsey
A Must Read For Project Success

Whether you are a seasoned project manager or simply someone who cares about a project's success, the strategies in this book are for you! Michelle Bartonico distills her years of experience leading successful projects and effectively engaging the most challenging of stakeholders into this helpful manual that reads like a trusted friend and mentor wrote it. No fluff, no jargon- just great advice from a wise and seasoned project management veteran. Highly recommended!

B
Bob Scherer, Dean of the Michael Neidorff School of Business
A playbook for success

Stakeholder Engagement Essentials is the definitive playbook. Michelle leads us through the key processes and provides the tools to effectively execute. A clear, concise, and contemporary field guide for all project managers.

M
Mark McCullough, M.A.T.
A relevant read

Given the dynamic world in which we live, it is crucial more than ever to identify and cultivate your business community's stakeholders. The author accurately reflects this need and establishes proven methods that have helped our community engage with the right stakeholders, at the right time.

U
User
Good book

I liked the book.

M
Marilyn
Wish I had the book 5 years ago.

Clear, concise and informative! Enjoyed reading and will be able to apply the information to my work experience.

J
Jennifer Dempsey
A Must Read For Project Success

Whether you are a seasoned project manager or simply someone who cares about a project's success, the strategies in this book are for you! Michelle Bartonico distills her years of experience leading successful projects and effectively engaging the most challenging of stakeholders into this helpful manual that reads like a trusted friend and mentor wrote it. No fluff, no jargon- just great advice from a wise and seasoned project management veteran. Highly recommended!

S
Stephanie
A people-centric book on project management

Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management.

This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.

B
Bob Scherer, Dean of the Michael Neidorff School of Business
A playbook for success

Stakeholder Engagement Essentials is the definitive playbook. Michelle leads us through the key processes and provides the tools to effectively execute. A clear, concise, and contemporary field guide for all project managers.